The main terms you need to know, organized in alphabetical order to facilitate your consultation. Let\u2019s go?<\/p>\n
Ecommerce Glossary of Terms<\/strong><\/h2>\nA<\/strong><\/h4>\nAdWords<\/strong><\/h3>\nIt is an advertisement, carried out on internet search services, such as Google AdWords, for example. Those services offer ads according to the internet user\u2019s behavior.<\/p>\n
If they search for the term \u201capartment\u201d, Google may present the website of a real estate company that has contracted this type of advertising.<\/p>\n
AdView<\/strong><\/h3>\nAd preview. Reveals how many times the ad was viewed. It is important to evaluate the efficiency of marketing and advertising strategies.<\/p>\n
Application or App<\/strong><\/h3>\nProgram developed to run on mobile devices, such as cell phones or tablets.<\/p>\n
Many stores create their own apps to be able to get closer to the customer. This strategy should be well studied because it is not recommended for all ecommerce segments.<\/p>\n
Audience<\/strong><\/h3>\nTarget audience with whom the entrepreneur wants to talk. It is important to know your audience to adapt your ecommerce to it.<\/p>\n
Average Navigation Time<\/strong><\/h3>\nNumerical average time spent by users browsing your site.<\/p>\n
B<\/strong><\/h4>\nB2B (Business-to-Business)<\/strong><\/h3>\nWe can define it as business ecommerce; that is, a company that sells to other companies.<\/p>\n
B2C (Business-to-Consumer)<\/strong><\/h3>\nThe commercial transaction between an ecommerce company and the final consumer of the product \u2014 or service.<\/p>\n
Banner<\/strong><\/h3>\nThe most common type of advertising on the internet. Usually displayed at the top or side of web pages.<\/p>\n
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.<\/p>\n
Black Friday<\/strong><\/h3>\nThe Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
AdWords<\/strong><\/h3>\nIt is an advertisement, carried out on internet search services, such as Google AdWords, for example. Those services offer ads according to the internet user\u2019s behavior.<\/p>\n
If they search for the term \u201capartment\u201d, Google may present the website of a real estate company that has contracted this type of advertising.<\/p>\n
AdView<\/strong><\/h3>\nAd preview. Reveals how many times the ad was viewed. It is important to evaluate the efficiency of marketing and advertising strategies.<\/p>\n
Application or App<\/strong><\/h3>\nProgram developed to run on mobile devices, such as cell phones or tablets.<\/p>\n
Many stores create their own apps to be able to get closer to the customer. This strategy should be well studied because it is not recommended for all ecommerce segments.<\/p>\n
Audience<\/strong><\/h3>\nTarget audience with whom the entrepreneur wants to talk. It is important to know your audience to adapt your ecommerce to it.<\/p>\n
Average Navigation Time<\/strong><\/h3>\nNumerical average time spent by users browsing your site.<\/p>\n
B<\/strong><\/h4>\nB2B (Business-to-Business)<\/strong><\/h3>\nWe can define it as business ecommerce; that is, a company that sells to other companies.<\/p>\n
B2C (Business-to-Consumer)<\/strong><\/h3>\nThe commercial transaction between an ecommerce company and the final consumer of the product \u2014 or service.<\/p>\n
Banner<\/strong><\/h3>\nThe most common type of advertising on the internet. Usually displayed at the top or side of web pages.<\/p>\n
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.<\/p>\n
Black Friday<\/strong><\/h3>\nThe Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Ad preview. Reveals how many times the ad was viewed. It is important to evaluate the efficiency of marketing and advertising strategies.<\/p>\n
Application or App<\/strong><\/h3>\nProgram developed to run on mobile devices, such as cell phones or tablets.<\/p>\n
Many stores create their own apps to be able to get closer to the customer. This strategy should be well studied because it is not recommended for all ecommerce segments.<\/p>\n
Audience<\/strong><\/h3>\nTarget audience with whom the entrepreneur wants to talk. It is important to know your audience to adapt your ecommerce to it.<\/p>\n
Average Navigation Time<\/strong><\/h3>\nNumerical average time spent by users browsing your site.<\/p>\n
B<\/strong><\/h4>\nB2B (Business-to-Business)<\/strong><\/h3>\nWe can define it as business ecommerce; that is, a company that sells to other companies.<\/p>\n
B2C (Business-to-Consumer)<\/strong><\/h3>\nThe commercial transaction between an ecommerce company and the final consumer of the product \u2014 or service.<\/p>\n
Banner<\/strong><\/h3>\nThe most common type of advertising on the internet. Usually displayed at the top or side of web pages.<\/p>\n
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.<\/p>\n
Black Friday<\/strong><\/h3>\nThe Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Target audience with whom the entrepreneur wants to talk. It is important to know your audience to adapt your ecommerce to it.<\/p>\n
Average Navigation Time<\/strong><\/h3>\nNumerical average time spent by users browsing your site.<\/p>\n
B<\/strong><\/h4>\nB2B (Business-to-Business)<\/strong><\/h3>\nWe can define it as business ecommerce; that is, a company that sells to other companies.<\/p>\n
B2C (Business-to-Consumer)<\/strong><\/h3>\nThe commercial transaction between an ecommerce company and the final consumer of the product \u2014 or service.<\/p>\n
Banner<\/strong><\/h3>\nThe most common type of advertising on the internet. Usually displayed at the top or side of web pages.<\/p>\n
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.<\/p>\n
Black Friday<\/strong><\/h3>\nThe Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
B2B (Business-to-Business)<\/strong><\/h3>\nWe can define it as business ecommerce; that is, a company that sells to other companies.<\/p>\n
B2C (Business-to-Consumer)<\/strong><\/h3>\nThe commercial transaction between an ecommerce company and the final consumer of the product \u2014 or service.<\/p>\n
Banner<\/strong><\/h3>\nThe most common type of advertising on the internet. Usually displayed at the top or side of web pages.<\/p>\n
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.<\/p>\n
Black Friday<\/strong><\/h3>\nThe Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
The commercial transaction between an ecommerce company and the final consumer of the product \u2014 or service.<\/p>\n
Banner<\/strong><\/h3>\nThe most common type of advertising on the internet. Usually displayed at the top or side of web pages.<\/p>\n
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.<\/p>\n
Black Friday<\/strong><\/h3>\nThe Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
The Friday after American Thanksgiving. On that date, stores usually offer big discounts.<\/p>\n
Behavioral Target<\/strong><\/h3>\nA study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.<\/p>\n
Blog<\/strong><\/h3>\nAn informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
An informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.<\/p>\n
A clothing ecommerce can have a fashion blog, for example.<\/p>\n
Bounce Rate<\/strong><\/h3>\nShows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.<\/p>\n
Every time an internet user demonstrates that behavior on the website, a rejection is counted.<\/p>\n
Boxing Day<\/strong><\/h3>\nThe sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
The sale off of products that were not sold at Christmas. Some stores start making those offers on December 26th.<\/p>\n
C<\/strong><\/h4>\nCall-to-Action (CTA)<\/strong><\/h3>\nThey are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
They are small texts that call the internet user to an action, such as sharing the page on their social networks, registering on the website, etc.<\/p>\n
Category (Product Category)<\/strong><\/h3>\nWay to organize your products in ecommerce, improving the customer experience.<\/p>\n
Example product category: \u201cmen\u2019s clothing\u201d.<\/p>\n
Chargeback<\/strong><\/h3>\nThe cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
The cancellation of a purchase made with a credit or debit card. It occurs when the cardholder does not recognize the purchase or when the transaction does not obey the rules determined in contracts.<\/p>\n
Click Rate or CTR<\/strong><\/h3>\nThe ratio between the number of times an ad is shown and the number of clicks it receives.<\/p>\n
Click Stream<\/strong><\/h3>\nAlso known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Also known as a click track, this practice analyzes the internet users’ behavior on the website, verifying the sequence of pages they visit.<\/p>\n
Consumer Protection Code<\/strong><\/h3>\nThe set of rules created to protect the consumer in their purchases. One of the rules related to ecommerce is the \u201cright to regret\u201d, in which the customer has seven days to return a product he bought over the internet.<\/p>\n
Cross-border<\/strong><\/h3>\nInternational electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
International electronic commerce. An alternative for those who invest in ecommerce is to sell to customers who live in other countries.<\/p>\n
Cross Docking<\/strong><\/h3>\nRedistribution of goods to reduce the stocking of products, generating tax savings, and improving distribution logistics.<\/p>\n
D<\/strong><\/h4>\nDhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Dhtml<\/strong><\/h3>\nJunction of the HTML language with the JavaScript language.<\/p>\n
Download<\/strong><\/h3>\nAct of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Act of downloading a copy of a file.<\/p>\n
Duration of visit<\/strong><\/h3>\nThe time that the internet user stayed on the site.<\/p>\n
E<\/strong><\/h4>\nEDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
EDI<\/strong> (Electronic Data Interchange) <\/h3>\nDocument exchange between business partners, done exclusively by the digital environment. It requires standardization of documents; however, it can improve the business processes involved.<\/p>\n
ERP<\/strong><\/h3>\nComputer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Computer system that gathers much of the information and actions of a company, becoming responsible for managing such actions.<\/p>\n
The acronym is an abbreviation for the term Enterprise Resource Planning.<\/p>\n
F<\/strong><\/h4>\nFAQs (Frequently Asked Questions)<\/strong><\/h3>\nThose are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Those are the frequently asked questions. In ecommerces, those questions may be related to the delivery time of the goods or the return policy.<\/p>\n
It is recommended to have a page with the answers to those questions to avoid congestion in the call center.<\/p>\n
Front Office<\/strong><\/h3>\nAlso known as the Front Line, it refers to the activities of a company that have the most contact with the customer.<\/p>\n
It can also mean the interface with which the internet user interacts in your ecommerce.<\/p>\n
Funnel (Sales Funnel)<\/strong><\/h3>\nAlso known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\nRegarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n
It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n
Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n
Fraud risk management:<\/strong><\/h3>\nThe series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n
G<\/strong><\/h4>\nGateway (Payment)<\/strong><\/h3>\nIt is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n
H<\/strong><\/h4>\nHashtag<\/strong><\/h3>\nA tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n
Heavy-user<\/strong><\/h3>\nA potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n
Home page<\/strong><\/h3>\nThe main page of a website.<\/p>\n
Hosting<\/a><\/strong><\/h3>\nService offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n
HTML<\/strong><\/h3>\nCode language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n
I<\/strong><\/h4>\nInbound Marketing<\/strong><\/h3>\nAlso called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n
An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n
Index<\/strong><\/h3>\nWhen it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\nThe pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n
Interactivity<\/strong><\/h3>\nThe reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n
J<\/strong><\/h4>\nJPEG<\/strong><\/h3>\nOne of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n
K<\/strong><\/h4>\nKeyword<\/strong><\/h3>\nA term that will be used on your ecommerce to attract the user.<\/p>\n
KPI<\/strong><\/h3>\nIt stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\nL<\/strong><\/h4>\nLead<\/strong><\/h3>\nIt is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n
As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n
Long Tail<\/strong><\/h3>\nA strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n
M<\/strong><\/h4>\nM-commerce<\/strong><\/h3>\nEcommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\nMobile Marketing<\/strong><\/h3>\nStrategic Marketing actions for mobile devices.<\/p>\n
Market research<\/strong><\/h3>\nA study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\n
N<\/strong><\/h4>\nNewsletter or E-letter<\/strong><\/h3>\n
Also known as a conversion funnel<\/a>. It is largely linked to Content Marketing. In this article, we explain the concept well<\/a>.<\/p>\n Regarding ecommerce, the Sales Funnel can reveal information about the escape of the Internet user, such as on which page visitors tend to give up the purchase. One way to measure that information is to use a tool like Google Analytics.<\/p>\n It\u2019s surprising how much a small tweak in your sales funnel can change the whole dynamic. Sometimes it\u2019s a headline; sometimes it\u2019s just adjusting the colors of your checkout button so it stands out instead of blending in with the rest of the page. A lot of people underestimate how those \u201cinvisible\u201d details shape the final decision of the visitor. In 2025, with so much competition, you honestly can\u2019t afford to ignore these small optimizations\u2014they add up.<\/p>\n Another thing worth noting: tracking and analyzing the stages where users leave isn\u2019t just about plugging leaks. Sometimes you discover your audience is looking for something you hadn\u2019t even considered, like a different payment method or a more transparent return policy. Big stores obsess over this stuff with A\/B testing, but even small shops can get insights just by looking at customer feedback or running a quick survey. You don\u2019t need fancy tools to notice when something\u2019s off.<\/p>\n The series of strategies taken to prevent the online store from being a victim of financial fraud.<\/p>\n It is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store.<\/p>\n A tool that optimizes searches for certain terms. Very popular on social networks like Twitter.<\/p>\n A potential consumer of a specific brand or product. This term also refers to advanced internet users, who use online services so much that they gain great knowledge on the topic.<\/p>\n The main page of a website.<\/p>\n Service offered by a private company, which is responsible for storing the website and making it available on the Internet through its address.<\/p>\n Code language used to create websites. HTML is the most popular language, but it is not the only way to program a website.<\/p>\n Also called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.<\/p>\n An example in ecommerce: a building materials store that gives decoration tips on a blog.<\/p>\n When it comes to digital companies, this term is associated with the indexing of their pages by search engines<\/a>, such as Google.<\/p>\n The pages that appear at the top of searches on those sites have been indexed. This result is possible thanks to marketing and SEO strategies.<\/p>\n The reaction of your ecommerce users to any stimulus available in the store. For example, comment on a product.<\/p>\n One of the existing image formats. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing.<\/p>\n A term that will be used on your ecommerce to attract the user.<\/p>\n It stands for \u201ckey performance indicator<\/strong>\u201d. KPIs are metrics that the entrepreneur chooses to evaluate the success of the strategies adopted.<\/p>\n It is the data of a potential customer. The visitor registers on your ecommerce to receive offers by email.<\/p>\n As a result, the shopkeeper has the means to get in touch. It is not a simple registration. This strategy aims to know who are the internet users that can become customers.<\/p>\n A strategy that helps the internet user to find the page of your ecommerce in a more extensive search, containing longer keywords with at least three terms.<\/p>\n Ecommerce that is conducted from mobile<\/a> devices, such as cell phones.<\/p>\n Strategic Marketing actions for mobile devices.<\/p>\n A study that is carried out to obtain a current view of the market in which the company is inserted.<\/p>\nFraud risk management:<\/strong><\/h3>\n
G<\/strong><\/h4>\n
Gateway (Payment)<\/strong><\/h3>\n
H<\/strong><\/h4>\n
Hashtag<\/strong><\/h3>\n
Heavy-user<\/strong><\/h3>\n
Home page<\/strong><\/h3>\n
Hosting<\/a><\/strong><\/h3>\n
HTML<\/strong><\/h3>\n
I<\/strong><\/h4>\n
Inbound Marketing<\/strong><\/h3>\n
Index<\/strong><\/h3>\n
Interactivity<\/strong><\/h3>\n
J<\/strong><\/h4>\n
JPEG<\/strong><\/h3>\n
K<\/strong><\/h4>\n
Keyword<\/strong><\/h3>\n
KPI<\/strong><\/h3>\n
L<\/strong><\/h4>\n
Lead<\/strong><\/h3>\n
Long Tail<\/strong><\/h3>\n
M<\/strong><\/h4>\n
M-commerce<\/strong><\/h3>\n
Mobile Marketing<\/strong><\/h3>\n
Market research<\/strong><\/h3>\n
N<\/strong><\/h4>\n
Newsletter or E-letter<\/strong><\/h3>\n
![\"WordPress](\"https:\/\/s3.amazonaws.com\/scribblelive-com-prod\/wp-content\/uploads\/2020\/08\/Materiais_750x200-banner-final.png\")
<\/a><\/figure>\n<\/div>\n