{"id":63720,"date":"2020-12-14T18:15:49","date_gmt":"2020-12-14T18:15:49","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/how-to-improve-website-structure\/"},"modified":"2025-09-09T03:33:53","modified_gmt":"2025-09-09T06:33:53","slug":"how-to-improve-website-structure","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/how-to-improve-website-structure\/","title":{"rendered":"How to improve your website structure to enhance SEO and profit?"},"content":{"rendered":"

As the web evolved, its pages became more and more complex. However, no matter how much time has passed, the priority is still satisfying the needs of your visitors. This is the reason you need to improve your website structure<\/strong>.<\/p>\n

Additionally, working with a focus on website structure helps you obtain a better SEO<\/a> standing. This is essential to reach better positions within search engine results pages (SERP) such as Google’s. Think of how many people use Google daily and could end up visiting your website.<\/p>\n

However, it is important to ask: have you ever thought about your website structure? The way that your sections, pages, and sub-pages<\/strong> are organized can directly affect your user’s experience and SEO. Not worrying about it can damage your visibility and results.<\/p>\n

That is why you need the information in this article. Here is everything you will learn:<\/p>\n

How to improve the website structure?<\/strong><\/h2>\n

Now that you know how important it is to improve the website structure, you need to learn how to do that. Several SEO techniques<\/a> relate to how your pages are structured, so this process can have a positive impact on your visibility and results.<\/p>\n

Here are the most important steps to improve the website structure for your business<\/strong>.<\/p>\n

Plan your information hierarchy<\/strong><\/h3>\n

Think back to the sports goods example from the section above. The information hierarchy comes from traditional store departments, so it is something people naturally expect. However, this applies to any other kind of website and content.<\/p>\n

When planning your website, you need to think ahead about how the information will be structured<\/strong>.<\/p>\n

Sometimes, mapping out your content before you even start building the site can save you hours of chaos later. Sketching a quick outline\u2014nothing fancy, even on a napkin if that’s what’s handy\u2014helps clarify which sections should live where, and what belongs under what. If you skip this, you’re likely to end up with pages buried in odd spots, impossible to find unless you already know the link. It’s annoying for everyone, including yourself when you come back six months later and wonder what you were thinking.<\/p>\n

Consider the main sections, their sub-sections, and what you will have inside all of those. Leaving this organization up to chance will make your website harder to navigate and cause a worse experience.<\/p>\n

Use friendly URLs<\/strong><\/h3>\n

Another technical SEO<\/a> tip relates to your address. A website with URLs that are full of codes and symbols does not inspire confidence \u2014 and that also directly affects your SEO standings. This is why you should improve your website structure by working with friendly URLs.<\/p>\n

A friendly URL says exactly what it is. For example, consider the following URLs:<\/p>\n

\n

www.example.com\/?p=6743<\/strong><\/p>\n<\/blockquote>\n

\n

www.example.com\/about-us<\/strong><\/p>\n<\/blockquote>\n

It is clear that the second option directs to an “About Us” page while the first is a mystery. Make sure to properly configure your website to work with friendlier URLs.<\/p>\n

Create a sitemap<\/strong><\/h3>\n

Web crawlers such as Google’s need proper guidance to know where to look for your content. The best tool to help is a map. Every website needs to have a sitemap<\/strong>, which is a file that sits at your root and is called upon by these algorithms.<\/p>\n

\n
\"\"
Source: sitemaps.org<\/a> <\/figcaption><\/figure>\n<\/div>\n

When creating a sitemap, you need to follow a set standard so that it is read correctly. In case you use WordPress, you can use sitemap plugins<\/a> that automate the process for you under the appropriate guidelines.<\/p>\n

Fix existing pages and posts<\/strong><\/h3>\n

Have you ever performed a content audit<\/a>? Part of your work on improving website structure includes making sure that your existing content, whether pages or posts, are properly organized and optimized.<\/p>\n

The information hierarchy you planned at the first step will come in handy here. Your adjustments need to take your content organization into consideration while prioritizing how your visitors navigate your website.<\/p>\n

Sometimes it helps to take a step back and navigate through your own website as if you were a total outsider. You might be surprised at the dead ends and confusing labels that pop up when you do this. It’s basically user testing, but informal and probably free unless you bribe a friend with coffee. The more you see what doesn’t make sense, the easier it is to spot spots that need fixing\u2014especially pages that got lost as your site grew. And don’t be shy about junking pages that don’t serve any purpose anymore. Less clutter, less confusion.<\/p>\n

Use meta tags<\/strong><\/h3>\n

While fixing pages and posts, make sure to dedicate some time to your meta tags. They are special pieces of code that identify your content by giving it a title and description that search engines use. Therefore, they are essential for a good SERP standing<\/strong>.<\/p>\n

Fortunately, you can count on some SEO plugins<\/a> to help with this job in case you use WordPress. They will allow you to create a standard for your meta tags that further improve the website structure.<\/p>\n

Avoid script-based navigation<\/strong><\/h3>\n

It might be tempting to work with JavaScript or Ajax to create more dynamic navigation menus on your website. However, this will make it harder for web crawlers to read your content and reach your links.<\/p>\n

Instead, prefer to create your navigation menu by using HTML and CSS. These codes can be properly read by Google and similar search engines while also being user-friendly.<\/p>\n

<\/a><\/p>\n

What are the best tools for analyzing websites?<\/strong><\/h2>\n

A website analysis tool is important not only to obtain data on your traffic but also to understand your users’ habits.<\/p>\n

By learning their preferences and how they navigate through your pages, you are able to create more effective strategies for your business. You simply need to employ the appropriate tools for analyzing websites.<\/p>\n

Below, you will find a list of the best tools for analyzing websites in various ways<\/strong>. Check them out!<\/p>\n

Google Analytics<\/strong><\/h3>\n
\n
\"\"
Source: Google Blog<\/a> <\/figcaption><\/figure>\n<\/div>\n

We cannot begin to discuss website analysis tools without mentioning Google Analytics<\/a>. This is a highly versatile utility that allows you to measure multiple aspects of your pages and audience. Such data is very valuable to make decisions on a daily basis.<\/p>\n

With Google Analytics, you can better understand the traffic you are getting and see possible opportunities within your metrics and even competitors’ sites<\/strong>. Take some time to learn how to use Google Analytics and enjoy the benefits.<\/p>\n

PageSpeed Insights<\/strong><\/h3>\n

Since having a good performance is essential to SEO, you should work with a tool that helps you determine whether your website needs adjustments in that sense. Google’s PageSpeed Insights<\/a> is a free utility that scans your website for issues that need to be corrected.<\/p>\n

It generates a report with its findings and good practices you need to implement to improve the general user experience. Since this is Google’s own tool, it will also be important for your SERP standings.<\/p>\n

Ubersuggest<\/strong><\/h3>\n
\"Ubersuggest
Source: Ubersuggest<\/a> <\/figcaption><\/figure>\n

With Ubersuggest<\/a>, you are able to overhaul your website’s SEO by making the right decisions in your adjustments and content production.<\/p>\n

By adding your website address to the tool, it generates a report that shows you how well optimized your pages are. It will also display suggestions on tweaks you need to perform and keywords that can drive you the most traffic.<\/p>\n

CrazyEgg<\/strong><\/h3>\n
\"Crazy
Source: CrazyEgg.com<\/a> <\/figcaption><\/figure>\n

Website optimization is all about learning from your visitors’ habits. That is why you need to work with a heatmap tool such as CrazyEgg<\/a>. With it, you are able to see how your users navigate your pages, the areas they frequent the most, and sections that are ignored.<\/p>\n

Using the information from CrazyEgg, you are able to optimize your layout to fit your needs<\/strong>. Understand how your visitors navigate and adapt your pages to direct them where you want. This will be essential to reaching good results.<\/p>\n

Deciding to improve your website structure<\/strong> is a commendable decision. However, you should always remember to optimize for people, not bots. As your visitors’ behavior changes, you must also adapt your navigation to their expectations and needs.<\/p>\n

This will cause you to have better results and reach better positions within SERPs for your content.<\/p>\n

Would you like to learn more about the best CMS for marketing? Download our free WordPress Guide for Corporate Blogs<\/a> and learn how to use this tool to reach your goals.<\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

By focusing your efforts to improve your website structure, you can enjoy better SEO standings and provide a better experience to users.<\/p>\n","protected":false},"author":1,"featured_media":57086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-63720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"\nHow to improve your website structure to enhance SEO and profit?<\/title>\n<meta name=\"description\" content=\"In this article, you will learn how to improve a website structure, what that means, and how to do it among your pages and posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/how-to-improve-website-structure\/\" \/>\n<meta property=\"og:locale\" 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