{"id":63726,"date":"2021-01-10T08:54:00","date_gmt":"2021-01-10T08:54:00","guid":{"rendered":"https:\/\/rockcontent.com\/blog\/brand-advocates\/"},"modified":"2025-09-09T02:36:04","modified_gmt":"2025-09-09T05:36:04","slug":"brand-advocates","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/brand-advocates\/","title":{"rendered":"What a Brand Advocate Is and Why Your Company Needs One"},"content":{"rendered":"<p><a href=\"https:\/\/pingback.com\/en\/resources\/word-of-mouth-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Word of mouth<\/a>&nbsp;has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers.<\/p>\n<p>It is essential to invest in building&nbsp;<strong><a href=\"https:\/\/pingback.com\/en\/resources\/brand-advocates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"brand advocates (opens in a new tab)\">brand advocates<\/a><\/strong>&nbsp;to get new supporters. Spontaneous manifestations about a company draw attention. We are in the age of influencers, after all.<\/p>\n<p>It turns out that as much as they have a great impact on the audience, influencers are paid.&nbsp;<\/p>\n<p>However,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/customer-loyalty\/\" rel=\"noreferrer noopener\" target=\"_blank\">customer loyalty<\/a>&nbsp;is stronger when someone supports a brand without incentives.<\/p>\n<p>Brands are always looking to create a good perception of themselves, and nothing better than people who know them well reinforcing that.<\/p>\n<p>In this article, you will see:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">What is a brand advocate?<\/a><\/li>\n<li><a href=\"#2\">What are the benefits of brand advocates?<\/a><\/li>\n<li><a href=\"#3\">How to build brand advocates?<\/a><\/li>\n<\/ul>\n<p>Keep on reading and check it out!<\/p>\n<p><a id=\"1\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">What is a brand advocate?<\/h2>\n<p><strong>Brand advocates are people who know your brand and spread the word about it.<\/strong><\/p>\n<p>Unlike the relationship with influencers, with advocates, there is an organic process. That generates a much more positive reception among the public.<\/p>\n<p>People usually look for positive reviews about a company and what it sells. Price and quality are still important, but it is also necessary to know what consumers and people close to the brand are saying.<\/p>\n<p>That&#8217;s why brand advocates know the company well. Most of the time, they are loyal consumers, employees, and business partners.<\/p>\n<h3 class=\"wp-block-heading\">Social media can help<\/h3>\n<p>Promoting brand advocates became even easier since most of them are on social media.<\/p>\n<p>Reviews are one of the main content types consumed today.&nbsp;<a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\" rel=\"noreferrer noopener\" target=\"_blank\">According to a survey<\/a>, 93% of consumers&nbsp;<strong>read an online review before making a purchase<\/strong>.<\/p>\n<p>Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Blogs are frequently used as well.<\/p>\n<p><a href=\"https:\/\/pingback.com\/en\/resources\/content-marketing-for-social-media\/\" rel=\"noreferrer noopener\" target=\"_blank\">Content published on social media<\/a>&nbsp;is essential for companies. In fact, it is easier&nbsp;<strong>to track mentions about brands and products<\/strong>&nbsp;on these platforms.<\/p>\n<p>This way, it is possible to&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/digital-marketing-metrics\/\" rel=\"noreferrer noopener\" target=\"_blank\">measure<\/a>&nbsp;with precision. Thus, brands can find out how many people are talking about them and check if those comments are positive or negative.<\/p>\n<p>From this social media monitoring, companies can spot potential brand advocates and start boosting and giving visibility to their opinion.<\/p>\n<p><a id=\"2\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">What are the benefits of brand advocates?<\/h2>\n<p>Brand advocates can be very beneficial for a company. This strategy ensures greater visibility,&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/brand-awareness\/\" rel=\"noreferrer noopener\" target=\"_blank\">brand awareness<\/a>, new customers, among others.&nbsp;<\/p>\n<p>Get to know the main advantages below!<\/p>\n<h3 class=\"wp-block-heading\">Organic feedbacks are more reliable<\/h3>\n<p>Brands receive feedback about their products and services all the time. The difference is that when an opinion comes from&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/what-is-influencer-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">influencers<\/a>, there is no organic relationship.<\/p>\n<p>Despite having a good relationship with these personalities, consumers feel greater confidence when opinions come from ordinary people.<\/p>\n<p>Traditional advertising is still powerful, but it is based on what a company intends to transmit. That doesn&#8217;t always represent users&#8217; opinions about something that is being sold.<\/p>\n<p>Among all advertising possibilities,&nbsp;<strong>people&#8217;s opinion is certainly worth much more than paid campaigns<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.adweek.com\/brand-marketing\/infographic-how-millennials-and-baby-boomers-consume-user-generated-content-175307\/\" rel=\"noreferrer noopener\" target=\"_blank\">A survey<\/a>&nbsp;showed that 76% of people admit they trust more in content generated by regular people.&nbsp;<\/p>\n<p>That&#8217;s why brand advocates are highly reliable, as long as their feedback is organic, even if brands leverage them.<\/p>\n<h3 class=\"wp-block-heading\">Word of mouth is still important<\/h3>\n<p>People are influenced by the opinion of others about a product. So, if a brand doesn&#8217;t have a positive reputation, its image can be damaged before the public.<\/p>\n<p>Word of mouth is important, and a brand advocates strategy is entirely based on this concept.&nbsp;<\/p>\n<p>As more consumers speak good things about a product or service,&nbsp;<strong>more people will show interest<\/strong>.<\/p>\n<p>The greatest differential is that there are many ways to highlight those opinions, mainly with social media and other&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/digital-marketing-channels\/\" rel=\"noreferrer noopener\" target=\"_blank\">digital channels<\/a>.<\/p>\n<p>Reviews on product pages on virtual stores are excellent sources of content. You could, for example, share consumers&#8217; comments on social networks.<\/p>\n<p>Some companies encourage&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/user-generated-content\/\" rel=\"noreferrer noopener\" target=\"_blank\">user-generated content (UGC)<\/a>&nbsp;production. This strategy aims to take advantage of people&#8217;s&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/engagement-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">engagement<\/a>&nbsp;so that you can use content they produce spontaneously.<\/p>\n<p>This way, the brand gives greater visibility to ordinary people&#8217;s opinions and promotes its products and services.<\/p>\n<p>Sometimes, the most unexpected comments end up becoming the most helpful. Say a customer shares a quick Instagram Story about your product with a family pet in the background, and suddenly it gets a ton of reactions. That easygoing, day-in-the-life kind of visibility often feels more authentic than anything that comes from a polished campaign, and honestly, it often sticks with people longer too.<\/p>\n<p>Of course, not every attempt to spotlight authentic reviews lands perfectly. There\u2019s a balance\u2014too much company interference can make feedback start to seem staged, even when it\u2019s not. It\u2019s a weird and delicate dance, really: you want to make your fans feel seen without crossing that invisible line where their praise suddenly feels less sincere. Transparency and a light touch usually work best, even if sometimes things are a bit unpredictable.<\/p>\n<h3 class=\"wp-block-heading\">Advocates know your brand well<\/h3>\n<p>Brand advocates are not just consumers.&nbsp;<strong>Employees and business partners also know the company and might talk about it well.<\/strong><\/p>\n<p>Employees, for example, know the brand in detail. So, when they are engaged, they can be great advocates.&nbsp;<\/p>\n<p>Therefore, invest in communication strategies to improve the relationship between your company and employees.<\/p>\n<p>As for business partners, these companies are linked to yours, which impacts their image. So, the more they help strengthen your brand, the more beneficial the relationship will be for both.<\/p>\n<p>Everyone who knows a brand well and is part of its growth can be an advocate.&nbsp;<\/p>\n<p>That depends on the company&#8217;s relationship with them and how these people&#8217;s opinion impacts the public.<\/p>\n<h3 class=\"wp-block-heading\">Brand advocates help you increase brand awareness<\/h3>\n<p>When a brand advocate talks about a company, other people get to know it.<\/p>\n<p>This person conveys their company&#8217;s perception to other people, who can be friends, family, and followers. That is positive, as that generates brand awareness after all.<\/p>\n<p>But there is an even greater advantage in this promotion:&nbsp;<strong>advocates are true fans of the brand<\/strong>. That helps others to get to know it and offers a positive opinion about it.<\/p>\n<p>When that happens, the brand advocate strategy&#8217;s main objective is achieved. A regular user says good things about the company, and this organic and spontaneous interaction generates interest in the public.<\/p>\n<p><a id=\"3\"><\/a><\/p>\n<h2 class=\"wp-block-heading\">How to build brand advocates?<\/h2>\n<p><strong>First, it is necessary to find brand advocates.<\/strong>&nbsp;In some cases, companies must encourage people to become their representatives.<\/p>\n<p>When you find those people, keep a close relationship with them to ensure they see an advantage in playing this role.<\/p>\n<p>Engagement and visibility are two key factors in having brand advocates committed to your company.&nbsp;<\/p>\n<p>Following, see how to build them!<\/p>\n<h3 class=\"wp-block-heading\">Offer rewards<\/h3>\n<p>Every brand advocate program should offer rewards. As much as people are fans of your brand, they expect something in return, which is part of the relationship.<\/p>\n<p>Several types of incentives could help you keep these consumers engaged.<strong>&nbsp;Discount coupons<\/strong>&nbsp;are a good example once they are attractive and make brand advocates keep buying.<\/p>\n<p>You could also send some products to your brand advocates so that they can test them and offer feedback to the public.<\/p>\n<h3 class=\"wp-block-heading\">Negotiate with business partners<\/h3>\n<p>Business partners have a lot to win if your company has visibility and a good reputation.<\/p>\n<p>To accomplish this,&nbsp;<strong>negotiate actions in which both brands commit to promoting each other<\/strong>. You could do that through a&nbsp;<a href=\"https:\/\/pingback.com\/en\/resources\/social-media-strategy\/\" rel=\"noreferrer noopener\" target=\"_blank\">social media strategy<\/a>, for example.<\/p>\n<p>Brands must mention each other, reinforcing that their products and services are high quality and making it clear that they have a successful partnership.<\/p>\n<p>Actions such as these allow companies to take advantage of each other&#8217;s credibility, reaching a broader audience and reinforcing their brand awareness.<\/p>\n<h3 class=\"wp-block-heading\">Plan an employee advocacy program<\/h3>\n<p>Employees are the ones who know the company better. So, they can be great brand advocates if they are encouraged through a program.<\/p>\n<p>A factor that justifies investing in employee preparation is that consumers are interested in those people&#8217;s opinions.<\/p>\n<p><a href=\"https:\/\/www.edelman.com\/research\/2014-edelman-trust-barometer\" rel=\"noreferrer noopener\" target=\"_blank\">A report<\/a>&nbsp;showed that&nbsp;<strong>52% of consumers believe that employees are a reliable source of information about companies<\/strong>.<\/p>\n<p>Employee advocacy programs aim to engage those people. Also, they should be encouraged with benefits and rewards.<\/p>\n<h3 class=\"wp-block-heading\">Track and engage potential advocates<\/h3>\n<p>Brands need to track potential brand advocates.&nbsp;<strong>Those people usually post feedback<\/strong>&nbsp;about companies on the web, giving positive opinions that generate a good brand image.<\/p>\n<p>Tracking company mentions allows you to find out who these people are. Next, you can contact them to make the relationship with the brand official.<\/p>\n<p>All this process of negotiating and giving incentives should be clear to avoid them to believe that they will be influencers. Transparency is essential to the brand advocate strategy.<\/p>\n<p>Close and continuous contact&nbsp;<strong>helps you keep those people engaged with the brand<\/strong>, always ready to give their opinions and feedback about products and services.<\/p>\n<h3 class=\"wp-block-heading\">Encourage UGC<\/h3>\n<p>Brand advocates usually post UGC on social networks. That is a great opportunity to share a moment with people who are showing up to support your brand.<\/p>\n<p><strong>Encouraging UGC is a great way to create brand advocates.<\/strong>&nbsp;Thus, more consumers will create content related to your company, increasing their engagement with it. That helps you reach a broader audience.<\/p>\n<p>You might encourage consumers to post selfies with new products they bought on your virtual store.<\/p>\n<p>Create an Instagram hashtag, ask them to use it when posting their photos, and, at last, repost that content on your company&#8217;s stories.<\/p>\n<p><strong>Brand advocates<\/strong>&nbsp;can help you reach more people, generate engagement, and build a positive reputation for your company.<\/p>\n<p>Therefore, track potential new representatives and maintain a good relationship with those who could play this role.<\/p>\n<p>Even though brand advocates don&#8217;t work directly for your brand, they need to follow the same guidelines that your company has.&nbsp;<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/pingback.com\/en\/resources\/content-consistency\/\" rel=\"noreferrer noopener\">This can be done with consistent communication. Understand how to do it in our guide<\/a>!&nbsp;<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word of mouth&nbsp;has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building&nbsp;brand advocates&nbsp;to get new supporters. Spontaneous manifestations about a company draw attention. We are in the age of influencers, after all. It turns out that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-63726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Turn Customers Into Brand Advocates<\/title>\n<meta name=\"description\" content=\"Brand advocates can help your company reach a broader audience. 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