{"id":67891,"date":"2021-05-11T20:26:24","date_gmt":"2021-05-11T20:26:24","guid":{"rendered":"https:\/\/rockcontent.com\/?p=67891"},"modified":"2025-09-08T20:49:33","modified_gmt":"2025-09-08T23:49:33","slug":"email-copywriting-formulas-for-smart-marketers","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/email-copywriting-formulas-for-smart-marketers\/","title":{"rendered":"5 Email Copywriting Formulas To Boost Open Rate"},"content":{"rendered":"

Copywriting<\/a> is one of the best skills you can develop as a digital marketer. Thankfully, many smart marketers have shared insights and shortcuts to writing great content that converts.<\/p>\n

In this guide, I\u2019ll walk you through the process you should follow before you start writing. I\u2019ll then share some proven copywriting formulas you can use to frame your argument and get people to take action. Let\u2019s dive into this email copywriting guide.<\/p>\n

Consider your audience<\/h2>\n

Many Fortune 500 companies consistently run great advertising campaigns<\/a>. If you had to name a handful of companies, Apple would be on the list of most people.<\/p>\n

When you analyze the advertising campaigns run by Apple, you\u2019ll notice that all of their advertising campaigns are focused on product features. That\u2019s logical. After all, if you want to sell a product, you need to create desire.<\/p>\n

Let me use an Apple ad for the iPhone 12 to illustrate my point.<\/p>\n

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Source: Youtube<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n

The ad creatives decided that the camera was the main selling point of the phone. The photograph is a close-up of the key product feature. The copy supports the advertising message, focusing on the benefits of a great camera.<\/p>\n

Samsung, one of Apple\u2019s main competitors, understands that the best way to generate sales is to focus on the product. Here\u2019s an example of an ad from Samsung where they contrast their \u2018superior\u2019 product with Apple by comparing features.<\/p>\n

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