{"id":72229,"date":"2021-08-06T19:09:00","date_gmt":"2021-08-06T19:09:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=72229"},"modified":"2025-09-08T02:40:01","modified_gmt":"2025-09-08T05:40:01","slug":"seo-campaign","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/seo-campaign\/","title":{"rendered":"This is What you Need to Know about Creating an SEO Campaign for your Business"},"content":{"rendered":"<p><a href=\"https:\/\/pingback.com\/en\/resources\/what-is-seo\/\" rel=\"noreferrer noopener\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is one of the most important aspects of any company&#8217;s digital marketing strategy.<\/p>\n<p>Consistently driving traffic to your website is a surefire way to attract new customers, gain more leads, and see growth for the long haul.<\/p>\n<p>However, your team cannot just upload a bunch of keyword-stuffed content to your blog and hope for the best.&nbsp;<\/p>\n<p><strong>You need to have a solid strategy, which includes multiple search engine optimization campaigns.<\/strong><\/p>\n<p>With the tips contained in this guide, you&#8217;ll be able to launch successful SEO campaigns and achieve your goals more easily.&nbsp;<\/p>\n<p>Ready to get started? Let&#8217;s go.<\/p>\n<h2 class=\"wp-block-heading\">What is an SEO Campaign?<\/h2>\n<p>You&#8217;re probably already familiar with having an SEO strategy.&nbsp;<\/p>\n<p>While that&#8217;s a great umbrella term that describes the various efforts you&#8217;re making with a wider scope, an SEO campaign is a little more granular.<\/p>\n<p><strong>When thinking about your SEO campaigns, consider them the pieces that all fit in harmony<\/strong> to create the bigger picture.&nbsp;<\/p>\n<p>These are the smaller projects that come together to create your overall search and <a href=\"https:\/\/pingback.com\/en\/resources\/organic-traffic\/\" rel=\"noreferrer noopener\" target=\"_blank\">organic traffic<\/a> strategy as a whole.<\/p>\n<p>For example, you can have one large SEO strategy, but five or six different campaigns designed to reach your team&#8217;s desired goal.<\/p>\n<h2 class=\"wp-block-heading\">How to Create a Successful SEO Campaign<\/h2>\n<p>Now that you know what an SEO campaign is, let&#8217;s look at what it takes to launch one.&nbsp;<\/p>\n<p>While many people think you just publish content and call it good, there are a few more steps involved.<\/p>\n<p>By working through the entire process, you can create a more comprehensive overview of the health of your website and set objectives that align with where you want to go.<\/p>\n<p><strong>Simply put, you want to have a plan for the various elements to create a solid campaign.&nbsp;<\/strong><\/p>\n<p>Here is how you can make that happen.<\/p>\n<h3 class=\"wp-block-heading\">Look at where your website is currently at<\/h3>\n<p>Before you can move forward, you need to know where you&#8217;re currently at.&nbsp;<\/p>\n<p>Reviewing pages and seeing where they&#8217;re ranking now can be a good indicator of the changes you need to make with your new SEO campaign.<\/p>\n<p><strong>This can also help you see where your previous SEO efforts have done well or even failed<\/strong>, which can make it easier to plan for your newest campaign.<\/p>\n<p>Since this information will be the baseline for future results, be sure to take good notes and include as many details as possible.&nbsp;<\/p>\n<p>Include elements like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Page speed.<\/li>\n<li><a href=\"https:\/\/pingback.com\/en\/resources\/backlinks\/\" rel=\"noreferrer noopener\" target=\"_blank\">Backlink<\/a> health.<\/li>\n<li>Current ranking status.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Set a clear goal for your SEO efforts<\/h3>\n<p>Next, you should set a clear goal for what you want your SEO campaign to achieve.&nbsp;<\/p>\n<p><strong>Is it a better ranking for a specific term? Higher levels of organic traffic? Better <\/strong><a href=\"https:\/\/pingback.com\/en\/resources\/ctr-guide\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>CTRs<\/strong><\/a><strong>?<\/strong><\/p>\n<p>Maybe it is even something like a certain page view count on a specific landing page or a greater <a href=\"https:\/\/pingback.com\/en\/resources\/what-is-dwell-time\/\" rel=\"noreferrer noopener\" target=\"_blank\">length of time on page<\/a>.&nbsp;<\/p>\n<p>There are literally dozens and dozens of ideas you could choose here, so select one or two that best match your bigger <a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">digital marketing<\/a> strategy needs.<\/p>\n<p>Notate this goal, as it will be what you&#8217;ll monitor for in the future.<\/p>\n<h3 class=\"wp-block-heading\">Keyword research and competition analysis<\/h3>\n<p>During this portion of creating your SEO campaign, you&#8217;ll want to dive in and do your <a href=\"https:\/\/pingback.com\/en\/resources\/keyword-research\/\" rel=\"noreferrer noopener\" target=\"_blank\">research<\/a>.&nbsp;<\/p>\n<p><strong>This means finding the right keywords to accomplish your goal and seeing how your competition<\/strong> is currently ranking.<\/p>\n<p>If you find that the current top search results for a particular keyword are saturated with major corporations or big business websites, then you might want to skip it in lieu of something else.&nbsp;<\/p>\n<p>Likewise, keywords that bring up social media sites or even Pinterest pins are generally pretty easy to see a high ranking in a short period of time.<\/p>\n<p>This is one of the most crucial aspects of creating the best SEO campaign for your business, which means it is important to spend a bit of time on it.<\/p>\n<p>Choosing the right keywords isn&#8217;t just about volume; sometimes it&#8217;s more about intent. You ever notice how people searching for longer, more specific phrases\u2014like &#8220;best running shoes for flat feet 2025&#8221;\u2014end up sticking around and eventually buying? It&#8217;s because those folks usually know what they want. The trick is, you want your campaign to meet searchers where they are along a journey, rather than fighting for generic traffic that may never convert.<\/p>\n<p>And don&#8217;t get discouraged if your main keywords look out of reach because of steep competition. Odds are, there&#8217;s a handful of low-hanging fruit out there. These lesser-contested keywords might not get you a million hits overnight, but sometimes a few hundred engaged visitors will do more for your business than ten thousand people who bounce after three seconds. Keep that in mind before burning weeks chasing after unicorns.<\/p>\n<h3 class=\"wp-block-heading\">Create awesome content and improve internal linking<\/h3>\n<p>In most cases, this means writing a few blog posts or <a href=\"https:\/\/pingback.com\/en\/resources\/evergreen-content\/\" rel=\"noreferrer noopener\" target=\"_blank\">evergreen articles<\/a> for your website and posting them.&nbsp;<\/p>\n<p>But it can also include editing current content to include the right search terms or updating ones to include a more informative copy.<\/p>\n<p><strong>Once this is complete, you&#8217;ll need to improve your <\/strong><a href=\"https:\/\/pingback.com\/en\/resources\/internal-linking\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>internal linking<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n<p>Make sure you&#8217;re creating links to relevant topics to other pages already on your website within the new posts.&nbsp;<\/p>\n<p>But also remember to go back to older content and include internal links to the new posts, as well.<\/p>\n<h3 class=\"wp-block-heading\">Check your technical optimization<\/h3>\n<p>Another important part of creating a winning SEO campaign for your brand is to check your <a href=\"https:\/\/pingback.com\/en\/resources\/technical-seo\/\" rel=\"noreferrer noopener\" target=\"_blank\">technical optimization<\/a>, too.<\/p>\n<p><strong>Make sure all of your meta descriptions and title tags match your desired keyword accordingly.&nbsp;<\/strong><\/p>\n<p>And double-check things like page speed, broken links, and other little issues that can make it harder to show up high in the SERP.<\/p>\n<p>If it makes sense to use structured data with your content, ensure it is installed and working well, too.<\/p>\n<h3 class=\"wp-block-heading\">Track your results<\/h3>\n<p>Finally, you&#8217;ll want to track the results of your efforts by using a tool like <a href=\"https:\/\/pingback.com\/en\/resources\/google-analytics-tips\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google Analytics<\/a> or Google Search Console.&nbsp;<\/p>\n<p><strong>Make sure you leave enough time before making any major changes<\/strong>, but keep tabs on where everything stands as far as rankings and traffic at least once a month.<\/p>\n<p>After six months or so, you should be able to tell whether the SEO campaign was a success.&nbsp;<\/p>\n<p>However, if there&#8217;s been a major algorithm change in that time period, you might want to wait a little bit longer before making a final determination.<\/p>\n<h2 class=\"wp-block-heading\">What to Expect After Launching an SEO Campaign<\/h2>\n<p>So, let&#8217;s say you&#8217;ve followed the exact steps we&#8217;ve outlined above.<\/p>\n<p>What should you expect in terms of time frame when it comes to seeing results?<\/p>\n<p><strong>While we wish SEO was something that worked overnight<\/strong>, the truth is that it is an incredibly slow process.&nbsp;<\/p>\n<p>In fact, you can do <em>everything<\/em> perfectly right and not see an improvement in organic traffic for weeks, months, or even a year.<\/p>\n<p>That said, we want to help those new to digital marketing keep a realistic timeline for their efforts, especially if this is a first or second SEO campaign.<\/p>\n<h3 class=\"wp-block-heading\">During launch<\/h3>\n<p>This is the phase where you&#8217;re putting in all of that hard work.&nbsp;<\/p>\n<p><strong>Your marketing team is busy doing keyword research<\/strong>, writing content, and building out pages or post sections for it to go.&nbsp;<\/p>\n<p>It is also when the initial content is published.<\/p>\n<h3 class=\"wp-block-heading\">First few days after launch<\/h3>\n<p>This is the refinement phase.&nbsp;<\/p>\n<p>You might have a few team members go over the content to spot any typos or issues.&nbsp;<\/p>\n<p><strong>And you&#8217;ll likely go ahead and resubmit your <\/strong><a href=\"https:\/\/pingback.com\/en\/resources\/best-sitemap-plugins\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>sitemap<\/strong><\/a><strong> to Google and Bing<\/strong> to start the process of ranking for specific keywords going a bit faster.&nbsp;<\/p>\n<p>Of course, you&#8217;ll only want to do this last part when you&#8217;re absolutely sure you won&#8217;t be making any more changes within the coming days.<\/p>\n<h3 class=\"wp-block-heading\">One month after launch<\/h3>\n<p>A month after you&#8217;ve launched your content, your team should start working on a <a href=\"https:\/\/pingback.com\/en\/resources\/link-building\/\" rel=\"noreferrer noopener\" target=\"_blank\">link building<\/a> outreach program.&nbsp;<\/p>\n<p>This is where you work to get your specific SEO campaign focus page linked on someone else&#8217;s website.&nbsp;<\/p>\n<p><strong>However, you want to ensure the website that is linking to you isn&#8217;t SPAM<\/strong>, which is why things like guest blogging work well.<\/p>\n<h3 class=\"wp-block-heading\">Two months after launch<\/h3>\n<p>After a couple of months, you should take time to analyze the overall market for the type of content you&#8217;re publishing.&nbsp;<\/p>\n<p><strong>For example, if your niche is seasonal, then there might not be as much traffic as a whole<\/strong> going to any website within that category.&nbsp;<\/p>\n<p>You should also look to see if any of these trends are affecting your pages or if you&#8217;re still seeing a positive trend towards reaching your goals.<\/p>\n<h3 class=\"wp-block-heading\">Six to ten months after launch<\/h3>\n<p>This is when you get to decide whether your SEO campaign was fruitful or not.&nbsp;<\/p>\n<p><strong>Look at the various analytics results to see if there was an improvement<\/strong> or if you need to make adjustments.<\/p>\n<p>Some issues might be technical, like page speed, but others might just include more competition in the same niche.&nbsp;<\/p>\n<p>From here, you can either continue to make and track adjustments or even abandon the campaign altogether.<\/p>\n<h2 class=\"wp-block-heading\">The Best Tools for SEO Campaign<\/h2>\n<p>Of course, trying to get the right information about the success of your SEO campaign comes down to using the right tools for your needs.&nbsp;<\/p>\n<p><strong>While there are boatloads of different options on the market<\/strong>, some are just better for digital marketing than others.<\/p>\n<p>We&#8217;ve gathered up a few of our favorites to share with you based on industry recommendations and available features.&nbsp;<\/p>\n<p>Here are the best tools for a successful SEO campaign.<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/moz.com\/products\/pro\" rel=\"noreferrer noopener\" target=\"_blank\">Moz Pro<\/a><\/h3>\n<p>There&#8217;s a reason why Moz Pro is considered one of the best SEO tools in the industry.&nbsp;<\/p>\n<p><strong>Not only does it offer very comprehensive reporting<\/strong>, but it can also help you analyze your website and determine the best keyword phrases you&#8217;re most likely to rank for.<\/p>\n<p>When it comes to creating top-performing SEO campaigns, this information is crucial to the decisions that you&#8217;ll make along the way.&nbsp;<\/p>\n<p>While Moz Pro is somewhat pricey, it is one of these apps you won&#8217;t want to skip out on.<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.copyscape.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Copyscape<\/a><\/h3>\n<p>One of the biggest faux pas when it comes to search optimization is duplicate content.&nbsp;<\/p>\n<p>While there are a ton of different ways to say the same thing, Google tends to frown upon copy that directly repeats something that&#8217;s already published online.<\/p>\n<p><strong>Copyscape works to keep this from happening by searching the internet for you.&nbsp;<\/strong><\/p>\n<p>All you do is paste in the information from a blog post or article you&#8217;ve written into the program and it will tell you if there&#8217;s something like it already on the web.<\/p>\n<p>Best of all, it is a good way to keep your outside copywriting team honest.&nbsp;<\/p>\n<p>If you receive a draft that has a ton of Copyscape matches, you aren&#8217;t getting the unique written content you&#8217;re paying for.<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.crazyegg.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Crazy Egg<\/a><\/h3>\n<p>Have you ever wondered just what website visitors are doing when they land on your page?&nbsp;<\/p>\n<p>Crazy Egg is an SEO tool that makes it easy to see where people are paying attention when they visit through the use of <a href=\"https:\/\/pingback.com\/en\/resources\/heat-map\/\" rel=\"noreferrer noopener\" target=\"_blank\">heat maps<\/a>.<\/p>\n<p><strong>This can give you a ton of information as to certain areas where they&#8217;re losing attention<\/strong> or if you need to make adjustments to the overall layout of the website, change navigation, or more.&nbsp;<\/p>\n<p>The best part about this is it gives you a technical refinement option to keep traffic on the page longer, which can have a direct correlation to your overall <a href=\"https:\/\/pingback.com\/en\/resources\/search-engine-positioning\/\" rel=\"noreferrer noopener\" target=\"_blank\">search engine ranking positions<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" rel=\"noreferrer noopener\" target=\"_blank\">Page-Speed Insights Tools<\/a><\/h3>\n<p>Google has made it well known that page speed and <a href=\"https:\/\/pingback.com\/en\/resources\/mobile-friendly\/\" rel=\"noreferrer noopener\" target=\"_blank\">mobile experience<\/a> are two huge factors when it comes to ranking.&nbsp;<\/p>\n<p>Simply put, if your website takes forever to load, visitors aren&#8217;t going to be patient enough to see what you have to offer.&nbsp;<\/p>\n<p><strong>They&#8217;ll just click on the next link and move on to someone else.<\/strong><\/p>\n<p>Page-Speed Insights gives you a quick idea of how much time your website takes to load when someone visits for the first time.&nbsp;<\/p>\n<p>It also offers data on the type of browser it is loading slow for and which ones are doing okay.<\/p>\n<p>If you use this tool and see there is a potential problem, you can check your <a href=\"https:\/\/pingback.com\/en\/resources\/what-is-on-page-seo\/\" rel=\"noreferrer noopener\" target=\"_blank\">on-page efforts<\/a> to see if maybe some images are too large or there are areas where your tech team can make adjustments to the page.&nbsp;<\/p>\n<p><strong>But the issue might not even be your site \u2014 it could be your host, too.&nbsp;<\/strong><\/p>\n<p>This makes this tool even more important when it comes to identifying and troubleshooting a slow page load time.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/resources.rockcontent.com\/website-speed\" target=\"_blank\" rel=\"noopener\"><img data-opt-id=2029660934  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2021\/08\/speed.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Understand how speed impacts your site.\" class=\"wp-image-72231\" \/><\/a><\/figure>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google Keyword Planner<\/a><\/h3>\n<p>There are a ton of excellent keyword research tools out there.&nbsp;<\/p>\n<p>Even Moz offers a great way to check for the right words and phrases for the topic you&#8217;re planning on covering as part of your SEO campaign.<\/p>\n<p>However, sometimes it is best to just go back to basics. And that&#8217;s why Google Keyword Planner is on this list.&nbsp;<\/p>\n<p><strong>Not only is it pretty accurate in terms of monthly search data<\/strong>, but it can also give you a few additional ideas on other terms to target as part of the same content.&nbsp;<\/p>\n<p>In the end, that&#8217;s a great way to really enhance your overall SEO campaign.<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/analytics.google.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google Analytics<\/a><\/h3>\n<p>We can&#8217;t cover a guide about creating the best SEO campaigns for your business without at least mentioning the use of Google Analytics.&nbsp;<\/p>\n<p>Not only is it free, but it is like getting the most important information right from the source when it comes to tracking your keyword campaigns.<\/p>\n<p>While almost everyone uses Google Analytics in some fashion, not everyone uses it correctly.&nbsp;<\/p>\n<p><strong>That&#8217;s why we suggest brushing up on the available features it offers<\/strong> and deciding which ones you want to track throughout the course of your SEO campaign.<\/p>\n<p>You can even opt to create unique dashboards that pertain just to the SEO goals you&#8217;re hoping to achieve.&nbsp;<\/p>\n<p>This can be a simple way to check stats at a glance in the months that follow, giving you a good understanding along the way if your efforts are truly working.<\/p>\n<h2 class=\"wp-block-heading\">Wrap Up: Creating the Best SEO Campaign is a Never-ending Process<\/h2>\n<p>And this is not a bad thing. Once you&#8217;ve completed one project, it is time to start another one.&nbsp;<\/p>\n<p><strong>By having multiple campaigns going at one time<\/strong>, you can create a bigger and more effective overall SEO strategy.<\/p>\n<p>Would you like to learn more about the current maturity of your SEO strategy?&nbsp;<\/p>\n<p>Our Rock Content team has put together this excellent <a href=\"https:\/\/interactive.rockcontent.com\/SEO-Maturity-Assessment\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>SEO assessment tool<\/strong><\/a> that you won&#8217;t want to miss.<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An SEO campaign is a fundamental component of your SEO strategy. It\u2019s a well-defined plan to achieve a business goal: getting noticed by search engines to win better positions in Search Engine Results Pages (SERP).<\/p>\n","protected":false},"author":1,"featured_media":72317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-72229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This is How you Create the Best SEO Campaign for your Business<\/title>\n<meta name=\"description\" content=\"Having a solid SEO strategy starts with knowing how to create and track an SEO campaign. Click here to learn more now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/seo-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is How you Create the Best SEO Campaign for your Business\" \/>\n<meta property=\"og:description\" content=\"Having a solid SEO strategy starts with knowing how to create and track an SEO campaign. 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