Content is king. We see and hear this all the time. <\/p>\n
But there’s a lot of trends, updates and technology for businesses to keep up with. That’s why a detailed content marketing<\/a> strategy is so valuable.<\/p>\n Your plan needs clear goals outlining creative content production to attract and connect with new and returning customers. <\/p>\n Besides that, an effective strategy will recognize the value in reading thought leadership materials and researching reliable and relevant sources. <\/p>\n One way to guarantee all that? <\/p>\n Surrounding yourself with knowledge about the latest innovations and opportunities. <\/strong><\/p>\n In this article, we’ll make your life easier by listing seven content marketing books written by specialists that will expand your expertise within your industry. <\/p>\n We’re also going to share awesome videos with the authors so you can’t get to know them better.<\/p>\n The 2019 book by business consultant and keynote speaker Mark Schaefer focuses on human interactions and genuine connections. <\/p>\n As the bestselling author of Known<\/em>, a personal branding handbook for the digital age, Schaefer encourages organizations to rebel against traditional marketing and think outside the box.<\/p>\n The book acknowledges the acceleration of changes in consumer trends <\/strong>and the business world, especially as technology improves. <\/p>\n If the constant changes make you feel lost and like you’re falling behind, Marketing Rebellion<\/em> offers a realistic framework to reimagine marketing where customers are empowered and in charge, instead of the other way around.<\/p>\n We can all benefit from more personalized<\/a>, human marketing and genuine customer connections. <\/p>\n Every chapter is chock-full of ideas you can apply to the real world, where customers want experiences and moments instead of scare tactics and ultimatums.<\/p>\n Instead of interrupting and “forcing” customers to buy<\/strong>, businesses should rely on honest and helpful storytelling<\/a> and connections. <\/p>\n Schaefer teaches you that the most human company, the one customers can relate to the best, will be the most successful.<\/p>\n1. Marketing Rebellion<\/em> by Mark Schaefer<\/h2>\n