{"id":75279,"date":"2021-08-18T19:11:00","date_gmt":"2021-08-18T19:11:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=75279"},"modified":"2025-09-08T00:36:06","modified_gmt":"2025-09-08T03:36:06","slug":"ad-rank","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/ad-rank\/","title":{"rendered":"How to Improve Your Google Ad Rank? Learn Here"},"content":{"rendered":"

Anyone who’s ever performed a Google search is used to seeing Google ads turn up as part of the search engine results page (SERP). <\/p>\n

But have you ever wondered how exactly Google determines the order in which to show you those ads? <\/p>\n

It’s not as random (or as simple) as it might seem at first glance.<\/strong><\/p>\n

Google assigns a position to each ad according to a formula called ad rank. Not only is your rank determined by a variety of different factors, but it’s very possible to improve it over time.<\/p>\n

Here’s a closer look at everything you need to know to better understand your ad rank score, as well as some expert tips for improving yours.<\/p>\n

Stay Concise and Relevant<\/h3>\n

Not all search engine users click on ads, but those who do are generally looking for something specific. <\/p>\n

For example, they’re less likely to search broad terms like “health insurance<\/em>” and more likely to be looking for “self-employed health insurance options<\/em>“.<\/p>\n

Make sure your copy not only sticks to the point but matches the exact queries<\/a> your ideal customers are likely to make. <\/p>\n

You’ll also want to make sure your landing page URL is specific, so your customer knows they’ve found what they need.<\/p>\n

Speak Your Customer’s Language<\/h3>\n

Regardless of your industry, your job is to provide a product, service, or experience your customers are looking for. <\/p>\n

Keep in mind that they’re likely not industry experts while you are. Therefore, the language you use to communicate with your target audience matters.<\/p>\n

Learn to speak your customer’s language and communicate using terms they understand. <\/p>\n

Pay special attention to tone, voice, and delivery.<\/strong> Avoid overwhelming them with too much tech talk and industry jargon. <\/p>\n

Instead, try getting into their heads and talking the way that they think.<\/p>\n

Chances are, if you\u2019re writing like you talk, you\u2019re at least halfway there. Natural phrasing tends to stick much better than something stiff or unnecessarily formal. There\u2019s a difference between sounding knowledgeable and sounding like you just copied a product specification sheet. People spot jargon from a mile away\u2014and most of the time, they scroll right past it. Don\u2019t let that be the reason they give your site a miss.<\/p>\n

And honestly, getting inside your customer\u2019s head isn\u2019t about some mind-reading Jedi trick. It can be as simple as running a survey, checking out the language in customer reviews, or even\u2014if you\u2019re feeling social\u2014hopping onto forums where your audience hangs out. That\u2019s where you\u2019ll notice the little quirks and questions that matter to real people, and not just personas on a slide deck. The subtle stuff often signals what\u2019s actually important.<\/p>\n

Include a Call to Action<\/h3>\n

Adding a compelling call-to-action (CTA) to your ad helps nudge your customer in the right direction. <\/p>\n

Spell out what you want them to do, and clarify precisely what they’ll get if they follow through with that action. <\/p>\n

Consider including the price of your product or service in your ad, as well.<\/strong><\/p>\n

Again, be specific and concise. Address your customer directly, and use clear language that urges a customer to take decisive, immediate action.<\/p>\n

Why is Your Ad Rank Low?<\/h2>\n

If your ad rank is low, there’s a high likelihood it won’t actually show up for your targeted keywords. <\/p>\n

If this is the case for your <\/em>ad, you’ll see a warning message on your Google Ads account<\/strong> that tells you as much. <\/p>\n

Here are some possible explanations for a low ranking:<\/p>\n

Low Bid<\/h3>\n

The easiest way to raise your ad rank is to increase your bid, which naturally also increases costs.\u00a0<\/p>\n

For that reason, address any quality issues first. Then gradually raise your bid accordingly.<\/p>\n

Poor Relevancy<\/h3>\n

Make sure your ads are relevant for all of your associated queries. <\/p>\n

You’ll also want to make sure you’ve created at least three ads per ad group<\/a> for best results.<\/p>\n

Below-Average CTR<\/h3>\n

If the average click-through rate for a particular keyword is 3 percent and yours is only 1.5 percent, your CTR is below average. <\/p>\n

One of the most common reasons for a lagging CTR is irrelevancy. Another is disorganization.<\/p>\n

Always organize ad groups according to theme to improve your user’s overall experience.<\/p>\n

Poor Landing Page Experience<\/h3>\n

A high-ranking ad that performs as it should is only partially about the quality of the ad. <\/p>\n

It’s also about the experience offered by your landing page<\/a>. If yours needs improvement, it will almost certainly hurt your ad rank. <\/p>\n

You can check for this possibility by viewing your quality score<\/a>.<\/p>\n

How Can You Fix a Low Ad Rank?<\/h2>\n

Ad rank and user experience go hand in hand, so focusing on quality is rule number one when you’re looking to improve your ad rank.<\/p>\n

Here are some tips for doing precisely that.<\/p>\n

1. Work on your landing page<\/h3>\n

If your landing page offers a subpar user experience, your ad rank will continue to suffer, even if your ads are impeccably written. <\/p>\n

Make sure you’re doing everything you can to improve your site<\/strong> and boost your quality score.<\/p>\n