{"id":75426,"date":"2021-08-21T13:43:00","date_gmt":"2021-08-21T13:43:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=75426"},"modified":"2025-09-07T23:57:36","modified_gmt":"2025-09-08T02:57:36","slug":"content-matrix","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/content-matrix\/","title":{"rendered":"Discover Your Content Needs with a Content Matrix"},"content":{"rendered":"<p>Creating high-quality content that matches your audience&#8217;s needs can often seem like a hit-or-miss challenge at times.&nbsp;<\/p>\n<p>You can analyze results all day long and still not know where to turn next. In other words, you&#8217;re lost in the maze of possibilities, not sure of the best direction to go.<\/p>\n<p><strong>To determine where you are currently, ask yourself these questions.<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Do you find yourself stuck in a content haze lately?<\/li>\n<li>Are you looking for new and better ways to promote what you have to offer and reach more customers?<\/li>\n<li>Are you searching for the right channels to achieve these results?<\/li>\n<\/ul>\n<p>If so, take the red pill and discover what the content matrix is and why you need it.<\/p>\n<p>Referring to a line in the movie <em>Matrix<\/em> where taking the red pill is akin to waking up, the content matrix provides a way for you to see the bigger picture.<\/p>\n<p>Still, there\u2019s a catch. The content matrix sounds almost intimidating\u2014like some grand, mysterious algorithm locked in a vault of marketing secrets. In reality, it\u2019s far less rigid. People use it to map out content ideas, spot gaps, and challenge the old \u201cjust post more\u201d routine. If you\u2019ve ever stared at a blank page wondering what to create next, yeah, this tool has your back.<\/p>\n<p>While not a new discovery, it can offer new ways to more precisely direct your <a href=\"https:\/\/pingback.com\/en\/resources\/content-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">content marketing<\/a> strategy and expand your view of possibilities.<\/p>\n<p>If you\u2019re wondering where to start, try sketching your own simple matrix on a scrap of paper\u2014no fancy software necessary. List out some content types (think: blog posts, videos, infographics) along one side, and on the other, drop in audience segments or user intent. Messy handwriting is pretty much required. This isn\u2019t about perfection; it\u2019s about seeing connections you probably missed while scrolling through endless analytics dashboards.<\/p>\n<p>Here&#8217;s what will cover in this blog post:<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A content matrix is a framework that allows you to understand gaps in your content marketing strategy. <\/p>\n","protected":false},"author":1,"featured_media":75429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-75426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Take the Red Pill and Discover What the Content Matrix is<\/title>\n<meta name=\"description\" content=\"Breathing new life into your content marketing strategy is as easy as creating your own content matrix. We tell you how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/content-matrix\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take the Red Pill and Discover What the Content Matrix is\" \/>\n<meta property=\"og:description\" content=\"Breathing new life into your content marketing strategy is as easy as creating your own content matrix. We tell you how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/en\/resources\/content-matrix\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-21T13:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T02:57:36+00:00\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/\",\"url\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/\",\"name\":\"Take the Red Pill and Discover What the Content Matrix is\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-08-21T13:43:00+00:00\",\"dateModified\":\"2025-09-08T02:57:36+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\"},\"description\":\"Breathing new life into your content marketing strategy is as easy as creating your own content matrix. We tell you how.\",\"breadcrumb\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingback.com\/en\/resources\/content-matrix\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/content-matrix\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pingback.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover Your Content Needs with a Content Matrix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\",\"url\":\"https:\/\/pingback.com\/en\/resources\/\",\"name\":\"Pingback\",\"description\":\"Marketing for builders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingback.com\/en\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\",\"name\":\"Carolina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"caption\":\"Carolina\"},\"sameAs\":[\"https:\/\/pingback.com\"],\"url\":\"https:\/\/pingback.com\/en\/resources\/author\/adm1n\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Take the Red Pill and Discover What the Content Matrix is","description":"Breathing new life into your content marketing strategy is as easy as creating your own content matrix. We tell you how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingback.com\/en\/resources\/content-matrix\/","og_locale":"pt_BR","og_type":"article","og_title":"Take the Red Pill and Discover What the Content Matrix is","og_description":"Breathing new life into your content marketing strategy is as easy as creating your own content matrix. We tell you how.","og_url":"https:\/\/pingback.com\/en\/resources\/content-matrix\/","og_site_name":"Pingback","article_published_time":"2021-08-21T13:43:00+00:00","article_modified_time":"2025-09-08T02:57:36+00:00","author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Carolina","Est. tempo de leitura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pingback.com\/en\/resources\/content-matrix\/","url":"https:\/\/pingback.com\/en\/resources\/content-matrix\/","name":"Take the Red Pill and Discover What the Content Matrix is","isPartOf":{"@id":"https:\/\/pingback.com\/en\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingback.com\/en\/resources\/content-matrix\/#primaryimage"},"image":{"@id":"https:\/\/pingback.com\/en\/resources\/content-matrix\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-08-21T13:43:00+00:00","dateModified":"2025-09-08T02:57:36+00:00","author":{"@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33"},"description":"Breathing new life into your content marketing strategy is as easy as creating your own content matrix. We tell you how.","breadcrumb":{"@id":"https:\/\/pingback.com\/en\/resources\/content-matrix\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingback.com\/en\/resources\/content-matrix\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/en\/resources\/content-matrix\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/pingback.com\/en\/resources\/content-matrix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pingback.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Discover Your Content Needs with a Content Matrix"}]},{"@type":"WebSite","@id":"https:\/\/pingback.com\/en\/resources\/#website","url":"https:\/\/pingback.com\/en\/resources\/","name":"Pingback","description":"Marketing for builders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingback.com\/en\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33","name":"Carolina","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","caption":"Carolina"},"sameAs":["https:\/\/pingback.com"],"url":"https:\/\/pingback.com\/en\/resources\/author\/adm1n\/"}]}},"_links":{"self":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/75426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/comments?post=75426"}],"version-history":[{"count":3,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/75426\/revisions"}],"predecessor-version":[{"id":127102,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/75426\/revisions\/127102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/media?parent=75426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/categories?post=75426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/tags?post=75426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}