{"id":75600,"date":"2023-06-25T23:15:00","date_gmt":"2023-06-25T23:15:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=75600"},"modified":"2025-09-17T01:08:25","modified_gmt":"2025-09-17T04:08:25","slug":"black-friday-advertising","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/black-friday-advertising\/","title":{"rendered":"Best Cyber Monday and Black Friday Advertising Tips for eCommerce"},"content":{"rendered":"\n

We are super close to the start of the holiday shopping season, which means it is time to start planning digital marketing<\/a> campaign strategies. <\/p>\n

By thinking about your needs now, you can help have the best Black Friday and Cyber Monday<\/a> sales volume yet.<\/p>\n

Not sure where to start? That’s okay. <\/p>\n

Our Rock Content experts have compiled a list of the best Black Friday advertising tips.<\/strong><\/p>\n

Of course, these ideas won’t implement themselves, which is why you’ll want to pay attention and start planning or executing them as soon as possible.<\/p>\n

Let’s get started.<\/p>\n

#2: Think About Gift Giving Strategies<\/h2>\n

While it is important to know your primary customer, it is a good idea to also keep in mind that they won’t always be the ones shopping during the holidays.<\/p>\n

Instead, have options for those who want to give your product or service to your ideal buyer. <\/strong><\/p>\n

For example, a husband buying his wife her favorite beauty products or a mother buying a toy for her child.<\/p>\n

This is where a lot of online brands go wrong with their ads. They don’t take into account their marketing needs to attract friends and family of their target audience. <\/p>\n

So, don’t miss out on seeing other angles like this when crafting your campaigns.<\/p>\n

#3: Know When to Take on the Big Guys<\/h2>\n

The holiday shopping season is a madhouse when it comes to retail \u2014 both online and offline.<\/p>\n

While you might be tempted to run some major campaigns to try to take on the big guy corporations, it isn’t always a good idea.<\/p>\n

Instead, you might consider cutting through the noise and offering incentives directly tailored to current customers. <\/p>\n

Not only are they familiar with your brand and more likely to make a purchase<\/strong>, but they likely won’t skip on the chance to stock up on their favorites during a good sale.<\/p>\n

#4: Focus on Those Looking to Pamper Themselves<\/h2>\n

Another excellent Cyber Monday and Black Friday advertising tip is to focus on those looking to pamper themselves.<\/p>\n

If your product is something of a luxury item, high-ticket, or involves personal care<\/strong>, this is a great strategy to follow.<\/p>\n

Actually, I’ve noticed more and more shoppers nowadays building their wishlists well before the sales even start\u2014basically bookmarking those little luxuries they don’t want anyone else to buy for them. Brands that catch onto this trend can use it to create special treats or “me-time” offers in their email campaigns, making people feel seen. Whether it’s a candle set, a high-end serum, or even the fanciest slippers on earth, nudging folks to splurge a bit on themselves (and maybe gently guilt-free) tends to go over surprisingly well.<\/p>\n

When it comes to these major sales days, a lot of shoppers are looking for things they can purchase themselves instead of just as gifts. <\/p>\n

This gives eCommerce brands an angle to take with campaigns that center around why it is important to treat yourself occasionally.<\/p>\n

Of course, you would want to use this in conjunction with other front-facing approaches centered around holiday gift buying, too.<\/p>\n

#5: Use Word-of-Mouth<\/h2>\n

Testimonials and word-of-mouth campaigns are super popular during the holidays. <\/p>\n

It’s not just the five-star reviews or the handful of influencer shoutouts you can use either\u2014sometimes, a simple “my neighbor swears by this thing” can work magic. With so many choices flying around during Black Friday and Cyber Monday, people trust what their inner circle says way more than what a brand’s own ad claims. You could lean into this and feature quick stories or “real-life” wishlists written by actual loyal customers. It’s usually not slick polish that does the trick here, but something real that makes folks pause mid-scroll and think, hey, my friend was just talking about this brand last week.<\/p>\n

To help make this possible, you could run paid search<\/a> or social media ads that outline the benefits of sharing a favorite small business retailer with a friend or family member.<\/p>\n

If you have a customer incentive or bonus program, offer extra points<\/strong> or coupons for sharing posts via social media, email, and on other channels. <\/p>\n

For those with a tight advertising budget and an extensive number of existing customers, it can be a great way to see growth.<\/p>\n

#6: Adding Pop-Ups to Attract Attention<\/h2>\n

When it comes to on-site advertising for your eCommerce brand, consider adding pop-ups to your page for just the day or the entire Thanksgiving weekend.<\/p>\n

This is an excellent way to attract attention for significant savings or specials that you have going. <\/p>\n

It can also be a great catalyst for asking visitors to join your email list<\/strong> for additional savings or to join your customer appreciation program.<\/p>\n

Likewise, you can also use pop-ups to alert shoppers to special clearance or Black Friday deals on a special landing page on your website<\/a>.<\/p>\n

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