{"id":75682,"date":"2023-06-27T22:15:00","date_gmt":"2023-06-27T22:15:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=75682"},"modified":"2025-09-17T01:03:16","modified_gmt":"2025-09-17T04:03:16","slug":"black-friday-email-subject-lines","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/black-friday-email-subject-lines\/","title":{"rendered":"Black Friday Email Subject Lines: Best Practices to Boost Open Rates"},"content":{"rendered":"

The holiday shopping season is almost upon us, which means it is time to start planning your digital marketing<\/a> strategy for Black Friday and Cyber Monday<\/a>.<\/p>\n

Sending out emails to your marketing list is an important component of any holiday sale<\/strong> weekend campaign. <\/p>\n

But how do you craft messages that get them opened \u2014 and what is the best way to catch the attention of your target buyers?<\/p>\n

Here are our best tips for better Black Friday email subject lines.<\/p>\n

#6. Choose Your Own Discount<\/h2>\n

People really like options, especially when it comes to something like the opportunity to choose their own discount.<\/p>\n

Maybe someone would prefer a coupon for 40% off versus $10 off. It really depends on the volume they’re buying and the total order value.<\/p>\n

Larger orders are generally going to go for the percentage, while single items are like choosing a set dollar amount.<\/p>\n

In your Black Friday email subject lines, present both offers. <\/strong><\/p>\n

This gives them a good idea that there are deals to be had, but that they don’t have to choose one until they’re ready to check out.<\/p>\n

In fact, this is a great tactic to use for any sale offer or promotion throughout other important shopping seasons of the year.<\/p>\n

#7. Include the Words Black Friday<\/em> and Cyber Monday<\/em><\/h2>\n

As we previously mentioned, the words Black Friday<\/em> and Cyber Monday<\/em> innately lend themselves to two elements: a discount and a limited time to take advantage.<\/p>\n

Most people get a lot of emails during the Thanksgiving weekend from retailers. <\/p>\n

Most will just skim subject lines until they see words like Black Friday<\/em> and Cyber Monday <\/em>\u2014 which is why you should find a way to include them in your messaging.<\/p>\n

And remember that this doesn’t just pertain to the message you send on the shopping days themselves. <\/p>\n

Some major retailers start sending out Black Friday previews in October<\/strong> as a way to catch the attention of consumers.<\/p>\n

#8. Use Active Words Where You Can<\/h2>\n

Another tip for creating the best Black Friday email subject lines is to use active words where you can.<\/p>\n

Terms such as buy<\/em>, save<\/em>, earn,<\/em> get<\/em>, shop<\/em>, and other similar ones often get a better response than messages that don’t include them.<\/p>\n

Remember, you want the customer to understand immediately what value they’ll receive<\/strong> from your special offer, and using the right choice in active terminology is a great way to convey this on a psychological level.<\/p>\n

You can even opt to pair these words with other tips we’ve included here, such as choosing their own discount or getting free shipping.<\/p>\n

You can count on our professional writers to create the best copy for your campaign emails and content. Get to know their work in WriterAccess’ free trial<\/a>!<\/p>\n

#9. Dare to Be Different<\/h2>\n

Let’s face it. <\/p>\n

Your email list is going to get a lot<\/em> of emails in the few days around Black Friday. It’s also going to get a ton of messages during<\/em> that day, too. <\/p>\n

Instead of sending another message that people will ignore, use creative language and emojis to stand out from the crowd.<\/p>\n

Any opportunity you have to catch their eye with playful wording or a little humor<\/strong> is certainly a good idea. <\/p>\n

Plus, emojis work to break up the endless list of messages in their inbox with a colorful and fun miniature image.<\/p>\n

If you’re really planning to do something out of the normal with your Black Friday email subject lines, however, just make sure it is somewhat on brand. <\/p>\n

Your customers are already comfortable with your messaging as a company. If you go pretty far off script, you might see a little pushback from your existing clientele.<\/p>\n

#10. Remember Thanksgiving<\/h2>\n

As an eCommerce brand<\/a>, it is easy to get so caught up in plans for Black Friday and Cyber Monday. <\/p>\n

Instead, throw your audience a bit off by not mentioning either of them.<\/p>\n

Send a Thanksgiving message the day before. Show appreciation and gratitude for your customers and the overall blessings of the year. <\/p>\n

Then, casually mention your weekend shopping deals in the body of the email.<\/strong><\/p>\n

Standing out from the competition as a brand is super important and this is one easy way to make that happen during the official start of the holiday retail season.<\/p>\n

BONUS: Subject Lines to Test for Black Friday Sales<\/h2>\n

If you still aren’t sure where to start with crafting the best Cyber Monday and Black Friday email subject lines, we can help.<\/p>\n

Here are a few samples for you to try out with your audience or edit to suit your needs.<\/strong><\/p>\n

    \n
  • BLACK FRIDAY ALERT! Save $ Now on Before They’re Gone<\/li>\n
  • CYBER MONDAY DEAL PREVIEW – Choose Between $ Off OR %<\/li>\n
  • VIPs ONLY! Black Friday Deals This Good That You’ll Want to Buy Two<\/li>\n<\/ul>\n

    Wrap-Up: Choosing the Best Black Friday Email Subject Lines<\/h2>\n

    Amping up your holiday shopping season sales start with email marketing. <\/p>\n

    With these tips, you should be able to improve your Cyber Monday and Black Friday email subject lines for a better response this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Make a strong first impression and create urgency by using eye-catching subject lines that increase urgency to encourage shoppers to buy.<\/p>\n","protected":false},"author":1,"featured_media":75684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-75682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"yoast_head":"\nTop Tips for Better Black Friday Email Subject Lines<\/title>\n<meta name=\"description\" content=\"Looking to improve your holiday sales this year? 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