{"id":75877,"date":"2023-03-04T13:47:00","date_gmt":"2023-03-04T13:47:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=75877"},"modified":"2025-09-17T23:44:14","modified_gmt":"2025-09-18T02:44:14","slug":"big-data-and-ai","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/big-data-and-ai\/","title":{"rendered":"What Big Data and AI Can Do for Your Business"},"content":{"rendered":"\n

Your business requires information and insights that will lead to successful outcomes, from executive decisions to marketing campaigns.<\/p>\n

In the past, companies amassed Big Data to improve decisions and sales, gathering data on processes and customer behavior.<\/p>\n

But what happens when Big Data becomes too big or too cumbersome <\/strong>to make any sense by those who collect it?<\/p>\n

Just storing more data isn’t a solution. You need big-time analytics to help you make sense of it all in less time.<\/p>\n

More and more today, the emerging technologies of artificial intelligence<\/a> (AI) and machine learning are coming to the rescue of those getting bogged down in their data and manual interpretations.<\/p>\n

Somewhere deep down in those numerous data sets of Big Data are revelations<\/strong> you need to know to improve various aspects of your business offerings and marketing strategy. AI can help.<\/p>\n

In this blog post, find out how Big Data and AI can join forces and positively impact your business.<\/p>\n

AI and Big Data Applications<\/h2>\n

More and more today, companies are beginning to realize the value of utilizing AI to power their Big Data. <\/p>\n

A sampling of how certain businesses in different sectors are accomplishing this already includes the following.<\/p>\n

Big Data and AI in the Retail\/food and beverage sector: Starbucks<\/h3>\n

Starbucks has long been innovative in its business model and marketing strategy. <\/p>\n

Today, they go the extra mile to <\/strong>personalize<\/strong><\/a> emails<\/strong> utilizing data collected about customers’ past purchases on their app and rewards program.<\/p>\n

At the heart of this strategy is their usage of Big Data and AI. <\/p>\n

The company infuses AI-enabled capabilities to help generate personalized emails for over 400,000 customers, featuring their latest offers and promotions.<\/p>\n

Big Data and AI in the Retail\/energy sector: Shell<\/h3>\n

To find ways to reduce costs and maintain inventory in relation to managing their oil drilling machines, Shell relies heavily on their data collection and analysis.<\/p>\n

The data consists of information on the 3,000 parts of oil drilling machinery prone to failure at some point and vendor data on when that might occur. <\/p>\n

This data is at the core of their spare parts inventory strategy<\/strong>, helping them keep the most needed parts in stock and selecting strategic locations to store them.<\/p>\n

Big Data and AI in the supply chain sector: UPS<\/h3>\n

Handling over 19 million packages a day is no small feat. <\/p>\n

UPS optimizes its operations in this sphere by relying on its Big Data to reveal necessary information to make informed decisions.<\/p>\n

Collection of data from multiple sources, including vehicles and customers<\/strong>, leads to decisions on delivery routes made with the help of an algorithm in their On-Road Integrated Optimization and Navigation system.<\/p>\n

UPS also uses Big Data to determine where to place more vehicles (higher demand) and identify ways to speed up delivery times.<\/p>\n

Wrap Up<\/h2>\n

Big Data, with the help of AI technology, can provide insights for your business that can then be incorporated in a variety of ways to accomplish your most important goals. <\/p>\n

In other words, by joining forces, Big Data and AI can positively impact your business.<\/strong><\/p>\n

Are you ready to find out what is hiding deep within your Big Data with AI?<\/p>\n","protected":false},"excerpt":{"rendered":"

While Big Data has been around for a while, leveraging AI technology to enhance your ability to analyze and gain insights from it can have a significant positive impact on your business.<\/p>\n","protected":false},"author":1,"featured_media":75880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,126,17,22,26],"tags":[],"class_list":["post-75877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-digital-marketing","category-marketing","category-tech","category-uncategorized"],"yoast_head":"\nCan Big Data and AI join forces to Positively Impact your Business?<\/title>\n<meta name=\"description\" content=\"Your data collection only becomes valuable to your business if you know what it reveals. 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