Although there’s definitely still something to be said for blogs, social media, and traditional publications when it comes to staying abreast of industry trends, newsletters are having a real moment right now. <\/p>\n
Whatever your key area of interest, there are likely at least a few newsletters out there these days designed with your needs in mind.<\/p>\n
And if you’re a marketing professional who deals with <\/strong>Search Engine Optimization<\/strong><\/a> (SEO)<\/strong>, then adding the right SEO newsletter or two to your repertoire could be a real game-changer. <\/p>\n But which of the many options out there are truly worth reading? <\/p>\n Here’s a closer look at several top-rated SEO newsletters that deserve a spot in every marketing professional’s inbox, as well as how subscribing to them can enhance your SEO campaign.<\/p>\n At Copyblogger<\/a>, the going philosophy is that envy-worthy SEO results always start with stellar content production, and their newsletter is all about helping marketing professionals produce precisely that. <\/p>\n They also provide easy access to additional helpful resources, including masterclasses and workshops designed to help marketing professionals of all types \u2014 especially writers and other content producers \u2014 be their very best.<\/p>\n The topics at Copyblogger cover a wide range of different issues. <\/strong><\/p>\n Examples include the actual value of online content creation, how to successfully get into the head of your ideal customer, and detailed answers to commonly asked content creation questions. <\/p>\n And the posts are written in an engaging, approachable style that’s a pleasure to read, as well.<\/p>\n Aleyda Solis is a significant industry thought leader, so her #SEOFOMO<\/a> newsletter is every ambitious marketing professional’s ticket to some seriously useful insights. <\/p>\n To begin with, each email is good and meaty<\/strong>, so you definitely get what you signed up for. <\/p>\n Aleyda also shines an intense spotlight on the latest industry news and developments, so you can rest easy in the knowledge that you’re not missing out on anything.<\/p>\n Add #SEOFOMO to your running subscription list if you want easy, timely access to items like essential case studies and red hot news stories from that week.<\/p>\n In addition, Aleyda gives you the skinny on hot job listings, important SEO thought leaders to follow on Twitter, and more, as well.<\/p>\n Marketing professionals have a lot of topics they want to stay on top of, but what’s new with Google is perhaps the most critical one. <\/p>\n Nick LeRoy’s #SEOForLunch<\/a> is one of the more popular newsletters on all things Google. <\/p>\n Nick covers all <\/em>the latest Google updates, as well as any related SEO news. <\/strong>He addresses additional subjects of interest like known Google bugs, as well.<\/p>\n Each weekly newsletter features one critical read hand-picked by Nick himself and various other recommended reads you can explore further in your spare time. <\/p>\n This simple but effective format makes #SEOForLunch a must-read for industry professionals of all types.<\/p>\n Run by industry expert Harry Dry, Marketing Examples<\/a> has been around a little over a year, but it’s amassed an incredible following in that amount of time \u2014 over 50,000 subscribers. <\/p>\n What’s his secret? <\/p>\n His bi-weekly newsletter delivers an astonishing amount of value for marketing professionals of all types. <\/p>\n And the primary focus is on successful industry case studies<\/strong>, too, the better to show eager readers what really works and what doesn’t.<\/p>\n Beautifully formatted and easy to read, Harry’s newsletter covers an impressive amount of ground. <\/p>\n So whether you’re a copywriter or an SEO guy, a business owner or a thought leader, Marketing Examples brings something to the table for you that’s sure to help you meet your goals.<\/p>\n You know what\u2019s kind of wild? Sometimes, a case study just clicks so perfectly that you catch yourself re-reading the advice two or three times, just to make sure you\u2019re really getting it. The people who run these newsletters often have a knack for taking a dry topic and making it feel like you\u2019re getting friendly advice over coffee. Honestly, there\u2019s real value in the small details they point out\u2014things you probably wouldn\u2019t even notice in a more generic roundup. If you\u2019re looking for \u201caha!\u201d moments that aren\u2019t spoon-fed everywhere else, don\u2019t be surprised if you start forwarding a few of these emails around your office.<\/p>\n And something else I\u2019ve noticed: these newsletters tend to spark little bursts of creativity you totally didn\u2019t plan for. You open your inbox expecting just tips, and suddenly you\u2019re sketching out a half-baked idea for your next campaign because something in a case study nudged you in a new direction. That spontaneity is tough to manufacture, but somehow, the right newsletter manages to do it. Maybe it\u2019s the storytelling, or maybe just feeling, for once, that you\u2019re not the only one wrestling with certain questions. Either way, it\u2019s pretty refreshing\u2014and occasionally, a little contagious in the best way.<\/p>\n If you’re specifically looking for a way to take your company’s social media presence to the next level, you don’t want to miss out on Social Media Examiner<\/a>. <\/p>\n It’s packed with news, tricks, techniques, and solid good advice designed to help you dominate any or all of today’s leading platforms.<\/p>\n And you’ll be happy to know Social Media Examiner is another SEO newsletter that makes it a point not to rehash the same old information any seasoned professional has heard a million times by now. <\/p>\n Instead, you’ll get helpful, instantly applicable info on topics<\/strong> like quick and dirty Instagram filter hacks, tips for repurposing reels, using Facebook to grow an email list, and much more.<\/p>\n Kevin Indig is the mind behind Growth Memo, formerly known as Tech Bound. <\/p>\n And Kevin isn’t just any industry expert, either. He’s the Director of SEO at Shopify, so you could definitely say he knows a thing or two about growth-focused marketing techniques.<\/p>\n In its early days, Growth Memo<\/a> sported a classic layout that was exactly what most readers would expect from a marketing newsletter. <\/p>\n However, as Kevin began to include more of his own analytic takes on the trends and industry news he was covering, he quickly realized that’s where the real <\/em>value was.<\/p>\n These days, that valuable, one-of-a-kind analysis is what Growth Memo is all about<\/strong>, and it’s a definite must-read. <\/p>\n Each issue takes the reader deeply into a different topic of interest. Kevin then wraps up with some additional reading options if you’re still hungry for more.<\/p>\n Looking for industry know-how that’s fully backed by solid data and proven facts? <\/p>\n3. Copyblogger<\/h2>\n
4. #SEOFOMO<\/h2>\n
5. #SEOForLunch<\/h2>\n
6. Marketing Examples<\/h2>\n
7. Social Media Examiner<\/h2>\n
8. Growth Memo<\/h2>\n
9. Top Tier<\/h2>\n