{"id":76401,"date":"2021-09-19T17:04:00","date_gmt":"2021-09-19T17:04:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=76401"},"modified":"2025-09-07T21:48:27","modified_gmt":"2025-09-08T00:48:27","slug":"what-is-linkedin","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/what-is-linkedin\/","title":{"rendered":"A Beginner&#8217;s Guide to LinkedIn, the Biggest Social Network for Business"},"content":{"rendered":"<p>Have you ever heard the saying &#8220;Who is not seen, is not remembered&#8221;?&nbsp;<\/p>\n<p>When we think about the world of <a href=\"https:\/\/pingback.com\/en\/resources\/social-media-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Social Media<\/a>, it makes a lot of sense. Brands around the world are investing deeply in their online presences and you can&#8217;t get left behind.<\/p>\n<p>Beyond Facebook and Instagram, two platforms that are already consolidated for business, there are other options with great returns that you should be considering in your strategy.&nbsp;<\/p>\n<p><strong>In this guide for LinkedIn, you will learn how to explore the ever-growing network<\/strong> and how it can be a huge opportunity for your brand.<\/p>\n<h2 class=\"wp-block-heading\">How Can you Benefit from LinkedIn in your Digital Marketing Plan?<\/h2>\n<p>Now that you learned the main ways to use LinkedIn in your business&#8217;s favor, it is time to start elaborating better strategies, more creative and better aimed <a href=\"https:\/\/pingback.com\/en\/resources\/conversion-rate\/\" rel=\"noreferrer noopener\" target=\"_blank\">conversions<\/a>.<\/p>\n<p><a href=\"https:\/\/pingback.com\/en\/resources\/what-is-digital-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Marketing<\/a> is a strong ally to brands that want to stand out and plant their flag on every social network.<\/p>\n<p>Let&#8217;s see how that can be done on LinkedIn.<\/p>\n<h3 class=\"wp-block-heading\">1. Use SEO resources<\/h3>\n<p>SEO isn&#8217;t useful just when <a href=\"https:\/\/pingback.com\/en\/resources\/seo-techniques\/\" rel=\"noreferrer noopener\" target=\"_blank\">ranking blogs on Google<\/a> \u2014 something you probably know how to do already.&nbsp;<\/p>\n<p>It is also a powerful tool to strengthen your brand&#8217;s visibility and reach on social networks.<\/p>\n<p>A great tip on LinkedIn is to define a cluster of specific keywords for your content on that channel.&nbsp;<\/p>\n<p><strong>They can be used in texts, images, and post <\/strong><a href=\"https:\/\/pingback.com\/en\/resources\/branded-hashtags\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>hashtags<\/strong><\/a><strong>, for instance.&nbsp;<\/strong><\/p>\n<p>This way your audience can find you more easily, be more familiar with your brand, and associate it with the terms you choose.<\/p>\n<p>You might be surprised by how much LinkedIn&#8217;s own internal search algorithms favor well-placed keywords\u2014sometimes even more than you&#8217;d guess. It&#8217;s subtle, but over time, your posts start popping up not just to your followers but to people who are actually searching for what you do. Keep in mind that updating your keywords every few months can make a difference, especially if your industry tends to evolve quickly. Some folks swear by checking LinkedIn analytics after these keyword tweaks, just for that little motivational shot of progress. It&#8217;s less glamorous than viral posts, but it works.<\/p>\n<h3 class=\"wp-block-heading\">2. Create strategic Call-to-Actions<\/h3>\n<p>On LinkedIn, the famous CTA \u2014 crucial to Digital Marketing plans \u2014 should be thought of as a priority on each new content.&nbsp;<\/p>\n<p>After all, you are coming to this social network with a goal, and LinkedIn is very good for direct, efficient funnels.<\/p>\n<p><strong>Each post has to be thought of as a door to a subsequent step.&nbsp;<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>What is your plan with that specific content?&nbsp;<\/li>\n<li>Take leads to your website?&nbsp;<\/li>\n<li>To a complementary blog post?&nbsp;<\/li>\n<li>To a <a href=\"https:\/\/pingback.com\/en\/resources\/local-online-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">physical address<\/a>?<\/li>\n<\/ul>\n<p>With those answers, think about CTAs that are creative and focused on your <a href=\"https:\/\/pingback.com\/en\/resources\/buyer-persona\/\" rel=\"noreferrer noopener\" target=\"_blank\">buyer persona<\/a>.&nbsp;<\/p>\n<p>A natural call that leaves the user curious or inspired to continue their journey throughout that subject. When used appropriately, these are great for converting.<\/p>\n<h3 class=\"wp-block-heading\">3. Advertise your new page on other channels<\/h3>\n<p>Bringing several online channels together into a single strategy is crucial to create a digital unity.&nbsp;<\/p>\n<p>In other words, show to your audience that your brand is present and active by any means.<\/p>\n<p>You can create banners on your website and blog that call attention to your social media profiles. You can even do that in the physical world with press and printed content.<\/p>\n<p><strong>Online, you should produce posts in each channel that serve as pathways to the others<\/strong>, letting your audience know how you use them and what you offer to them as content in each case.<\/p>\n<p>Blending your offline and online efforts has its awkward moments, but sometimes that&#8217;s where real engagement starts. A simple QR code on a business card or a quick mention on stage\u2014nothing too slick, honestly, just honest sharing\u2014often does more than expensive paid ads. In 2025, people can smell forced synergy from a mile away, so the trick is to keep every channel feeling authentic to its purpose, without copy-pasting the same pitch everywhere. It becomes less about shouting and more about quietly threading your story through all the corners where your audience already hangs out.<\/p>\n<p>Spreading a unified message about your brand across multiple networks strengthens your brand by elevating <a href=\"https:\/\/pingback.com\/en\/resources\/word-of-mouth-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">mouth-to-mouth<\/a> opportunities.&nbsp;<\/p>\n<p>When a lead finds you in one place, they will probably float towards all the others in which you are present.<\/p>\n<h3 class=\"wp-block-heading\">4. Deliver relevant content<\/h3>\n<p>Producing and sharing relevant content is more than advertising your brand, products, and features. It is a strategy to inform your lead on subjects that are aligned with what they expect.<\/p>\n<p><strong>Content that makes sense and it&#8217;s useful in their everyday life<\/strong>, not only when you are trying to close a deal, is how you retain customers.<\/p>\n<p>You can do that by creating a cohesive editorial plan, with tips, trends, didactic info, and curious facts.&nbsp;<\/p>\n<p>You can also use a more business-focused environment such as LinkedIn to tell the company&#8217;s history, what is behind the products and services you offer and share your mission and visions as a brand.<\/p>\n<p>That brings your leads closer and creates a sense of identification.<\/p>\n<p><strong>The brand&#8217;s values are a priority for your brand to make connections on social media.<\/strong>&nbsp;<\/p>\n<p>Converting online is a challenge but, when done right, it becomes easy and even fun to do. And, of course, it increases your chances at success.<\/p>\n<p>Would you like to know more about how to have a strong brand on digital channels?&nbsp;<\/p>\n<p>Keep studying with this special post about <a href=\"https:\/\/pingback.com\/en\/resources\/social-media-presence\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>social media presence<\/strong><\/a>!<\/p>\n<p> }}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the main features of the most famous social network for business. In our LinkedIn guide, you will discover how to mix Digital Marketing and Social Media strategies to build an attractive profile.<\/p>\n","protected":false},"author":1,"featured_media":76408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-76401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn: Your Guide to the Biggest Social Network for Business<\/title>\n<meta name=\"description\" content=\"LinkedIn is an important channel for business but you can also use it to attract more leads. Learn all about it in this blog post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/what-is-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn: Your Guide to the Biggest Social Network for Business\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is an important channel for business but you can also use it to attract more leads. 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