We are going to reveal four fantastic LinkedIn ad examples that result from clever, targeted, and effective social media marketing<\/a> strategies.<\/p>\n Get ready to take notes and find the right inspiration for your next LinkedIn ad campaign.<\/p>\n For a large chunk of 2020 and 2021, coronavirus-related restrictions forced people to stop doing ordinary activities, including traveling.<\/p>\n In the summer of 2021, though, the pandemic gradually got more under control in many countries across the globe. As a result, a widespread eagerness to “get back to normal” by booking trips and vacations resumed.<\/p>\n Online holiday rental marketplace Airbnb<\/a> quickly stepped in with a great LinkedIn ad. Its introductory message is simple, clear, and informative.<\/p>\n The plan is presented by Airbnb in the form of a LinkedIn carousel<\/strong>, complete with great, concise information, bright and attractive colors, and hip, modern graphics.<\/p>\n Who doesn’t love an ad that doesn’t scream in your face: “I’M AN AD! BUY MY PRODUCTS!”?<\/p>\n Well, Airbnb clearly knows a thing or two about the power of non-salesy ads, and has smartly crafted an advert that provides useful information and guidance on an important topic \u2014 without actually trying to sell you anything.<\/p>\n For ads to be successful, in fact, they don’t necessarily be all about promoting a product <\/strong>or a service in a sales-y way.<\/p>\n Sometimes, all it takes is some eye-catching colors and visuals, very few, impactful words, and a clear statement.<\/p>\n It doesn’t matter which industry you operate in \u2014 these types of ads can work great for any company.<\/p>\n Are you an activewear clothing brand? Great, then try putting together a fun, bright carousel full of useful tips on how to stay fit during the holiday season.<\/p>\n Do you run a financial firm? Your clients will love seeing some easy-to-understand infographics <\/a>about how to save money in the New Year.<\/p>\n Are you a healthy food influencer? Then, how about an ad that shares simple, five-minute meals to prepare with the kids over Christmas?<\/p>\n As you can see, there are plenty of options for any type of business.<\/p>\n LinkedIn is abuzz with job offerings \u2014 after all, that’s pretty much the point of this social network, right?<\/p>\n But what if, instead of spending time and resources drafting the same old (read: dull<\/em>) job vacancy ads, you’d shift the perspective a bit and try to make it more fun, relatable, and enticing?<\/p>\n Cue ClickUp<\/a>.<\/p>\n The online app that helps people work more productively<\/a> has chosen to place a large image of its smiling employees (complete with thumbs up) to promote its latest job openings on LinkedIn.<\/p>\n Put yourself in the shoes of someone looking for a job and coming across this unusual<\/strong>, fun, relatable ad.<\/p>\n Wouldn’t you instantly want to be part of THAT team, too? <\/p>\n It’s young, it’s cool, it’s full of emoticons, and it’s different.<\/p>\n Speaking mostly to Millennials and younger generations, this is a job opening advert like no other \u2014 and one that truly entices people to want to apply (and become one of those happy-faced employees, too).<\/p>\n Sometimes, the smallest shift in tone can turn a generic job ad into something that feels genuine and fun. Just by spotlighting real people with big smiles, ClickUp manages to humanize the whole process. People scrolling through their feeds don\u2019t want to see another jargon-filled job description\u2014they want a glimpse of the team they might join, the vibe they might be part of. It sounds simple, but the difference can be massive.<\/p>\n It\u2019s also worth noting how this kind of ad taps right into the way LinkedIn itself is evolving. Nowadays the platform isn\u2019t just a wall of resumes and endorsements; it\u2019s full of posts about work culture, honest advice, quirky team photos\u2014the curtain\u2019s been pulled back a little, and companies are expected to show a human side. If you\u2019re tempted to stick with the old way because it \u201clooks professional,\u201d maybe it\u2019s time to rethink. People respond to, well, people.<\/p>\n OK, perhaps your company is a bit more formal, and something so light-hearted and laid-back might look a bit misplaced and at odds with your brand identity<\/a>.<\/p>\n Don’t worry, you can still take a leaf out of ClickUp’s book and craft a much more engaging ad that, instead of including the grinning faces of your (young and hip) employees features another catchy image.<\/p>\n You might be particularly proud of your stunning offices<\/strong>, for example, in which case you could opt for an awesome shot of the view from one of the windows.<\/p>\n Creating something a bit more visually interesting (like an infographic) might also work well if you don’t think that sharing an image of your company and people is an authentic way to portray your brand.<\/p>\n Featuring this LinkedIn ad in an article about the best LinkedIn ad examples was a bit of a no-brainer.<\/p>\n The world’s biggest professional social network launched a series of storytelling-based<\/a> adverts that feature real people, with real stories, and real (work-related) struggles and hopes.<\/p>\n Such a compelling narrative is key in the world of advertising<\/strong>, as it helps to arouse an emotional response thanks to its authenticity and relatability.<\/p>\n1. Making Room for Safety: Airbnb<\/h2>\n
![\"Airbnb](\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2021\/11\/Airbnb.png\")
Why We Love It<\/h3>\n
How You Can Adapt It to Your Business<\/h3>\n
2. Putting Your Best Face Forward: ClickUp<\/h2>\n
![\"ClickUp](\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2021\/11\/ClickUp.png\")
Why We Love It<\/h3>\n
How You Can Adapt It to Your Business<\/h3>\n
3. Telling Authentic Stories: LinkedIn<\/h2>\n