{"id":77923,"date":"2022-01-12T13:52:51","date_gmt":"2022-01-12T13:52:51","guid":{"rendered":"https:\/\/rockcontent.com\/?p=77923"},"modified":"2025-09-06T21:56:57","modified_gmt":"2025-09-07T00:56:57","slug":"shopping-experience-social-commerce","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/shopping-experience-social-commerce\/","title":{"rendered":"How Can You Promote a Shopping Experience On Social? Learn From These Successful Brands"},"content":{"rendered":"

A lot has changed since the beginning of 2020, especially after the initial lockdown in many countries around the world. It also changed the role of social media in marketing strategies.<\/p>\n

Once used just as a channel between a company and its customers, big companies are reimagining this interaction and creating social-first customer experiences. This is because, due to the lockdown, millions of people are now using online shopping<\/a> as a routine for all kinds of products and services.<\/p>\n

Social channels are also becoming more frequently used by companies because of their power to create viral content. Due to the way these platforms are built (smaller and flashy content, ease of sharing and instant social feedback), content that really gets into people\u2019s minds tends to quickly go viral.<\/p>\n

In fact, according to Hootsuite<\/strong>‘s Social Trends 2025 report<\/a>, 53.2% of people in the younger generations prefer to turn to social networks to research brands.<\/p>\n

What does this mean? This year, more than ever, small businesses will need to pay special attention to social commerce, according to Hootsuite\u2019s study. Utilizing social commerce can create a better branding experience and bring better results in business.<\/p>\n

On one hand, we at Rock Content<\/strong> are specialists and provide a great experience through awesome content.<\/p>\n

On the other hand, Hootsuite <\/strong>is specialized in social media and its trends \u2014 that\u2019s why we put these two hands together to make this special series of articles in partnership. Follow us to get a deeper perspective on each trend provided in Hootsuite\u2019s report, and see how this might impact your brand in 2025.<\/p>\n

The Impactful Growth of Social Commerce<\/h2>\n

It seems like there\u2019s no coming back from buying through social media platforms. According to Statista, market forecasts indicate the global amount of sales through these types of networks in 2026 will be around 2.9 trillion dollars<\/a>.<\/p>\n

One of the main reasons for the ascension of social commerce is the personalized shopping experience that buyers can find in apps like Instagram, Pinterest and Facebook.<\/p>\n

Hypersegmented ads play a strong role in helping companies target the right customers. That statement is confirmed by the report that 75% of Gen Z users in the U.S. are influenced by social ads in their purchasing decisions<\/a>.<\/p>\n

Another highlight goes to visual content formats. Businesses have noticed that more and more consumers are hooked by quick videos, live streams and high-quality images. As a result, it\u2019s not surprising that 40% of Pinterest\u2019s users search for products and brands on the picture-based platform<\/a>.<\/p>\n

The visual content trend is once again proved by YouTube, which is a source of research for 51% of shoppers in the U.S. and U.K<\/a>.<\/p>\n

Numbers don\u2019t lie, so let\u2019s waste no more time and take a look at some cases of companies that created great social commerce experiences for their customers and prospects. Shall we?<\/p>\n

5 Amazing Examples of Social Commerce Strategies<\/h2>\n

1. Au Revoir Cinderella<\/h3>\n

The fashion shoe brand Au Revoir Cinderella<\/a> from Barcelona currently uses UGC (user-generated content<\/a>) to promote its offerings while engaging with its audience.<\/p>\n

In this post, they shared a picture sent by a typical shopper to express the genuineness of their footwear.<\/p>\n

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Interactions like these help brands build more natural relationships with potential buyers because they can see how a product fits in the life of actual consumers.<\/p>\n

With a strong UGC strategy, your followers will be happy to create content for your brand and also promote it on their social channels. This is a great way to create a bond with your audience.<\/p>\n

The strategy might work even better if the users that generate content for you are popular on the internet. Au Revoir Cinderella partners with micro-influencers from the fashion industry to get a stronger reach on Instagram and acquire more prospects.<\/p>\n

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2. Sephora<\/h3>\n

The iconic beauty brand is really well-known for great experiences with customers at their physical stores. For example, usually, there are 2 colors of baskets, one for people who need help and another for people who would rather shop by themselves.<\/p>\n

With social commerce, it’s necessary to create an experience on that same level. With that in mind, Sephora created a great shopping experience with its \u201cFragrance IQ\u201d quiz<\/a>.<\/p>\n

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Recommendations are always a great way to attract new customers, and creating an interactive quiz improves this experience even more.<\/p>\n

Resources like this reinforce the credibility of your brand. After all, you\u2019re actively helping users choose the right product for their needs, instead of selling them anything you have in stock, just to take their money.<\/p>\n

As a result, shoppers who went through the quiz are likely to come back for more purchases if your recommendations prove to be accurate for their preferences.<\/p>\n

At the same time, quizzes and other interactive experiences give you a more precise understanding of your customer\u2019s behavior. Every answer and click generates data that you can capitalize on to approach customers with the offers they\u2019re more inclined to accept.<\/p>\n

If you\u2019ve ever scrolled through Sephora\u2019s Instagram or even just glanced at their stories, you\u2019ll probably notice they\u2019re constantly blending shopping and entertainment. That\u2019s on purpose\u2014people are drawn in by tutorials, unboxings, and reviews, which are subtly woven with shoppable links. Not everybody drops money after seeing one post, but the continuous exposure makes the brand stick around in your head, whether you\u2019re ready to buy or just daydreaming about a shopping spree.<\/p>\n

Honestly, the blending of influencer partnerships and in-house content is a big part of their playbook. Instead of plain old ads, they let real people show off looks, fails, or surprising favorites. That kind of authenticity is hard to manufacture\u2014it\u2019s way messier, less filtered, and frankly a lot more convincing than most glossy campaigns. Sometimes you get a little behind-the-scenes chaos, which, let\u2019s be honest, feels more like how we actually buy stuff these days.<\/p>\n

3. Boll\u00e9<\/h3>\n

Leveraging augmented reality (AR) to create a unique experience for Instagram followers, Boll\u00e9 allowed potential buyers to virtually try-on and try-out its new sunglasses model, Phantom. <\/p>\n

Users were able to visualize how the lenses look on their faces with the selfie-mode camera. Then they could switch to the front-facing view and add effects to the camera to see how the sunglasses would perform in a real environment.<\/p>\n

The experience is totally integrated into the shopping process, so after enjoying their image using the sunglasses, users can immediately select the desired model and which seller they will purchase from.<\/p>\n

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