{"id":78099,"date":"2021-11-18T18:14:00","date_gmt":"2021-11-18T18:14:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=78099"},"modified":"2025-09-07T03:24:40","modified_gmt":"2025-09-07T06:24:40","slug":"what-is-sov","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/what-is-sov\/","title":{"rendered":"What is SOV (Share of Voice) and How to Calculate it"},"content":{"rendered":"

Some brands don’t understand how important it is to take note of what their competitors are doing and how well their tactics are performing for them.<\/p>\n

However, insights into your competitors can really help you get a leg up on them and create a digital marketing<\/a> campaign that works effectively.<\/p>\n

One way to measure how you are performing in comparison to your competition<\/strong> is by calculating Share of Voice, which covers all of your online visibility, including PPC performance, social media, and organic search.<\/p>\n

Digging into Share of Voice isn\u2019t just some marketing lingo you\u2019re supposed to toss around. There\u2019s something oddly satisfying about seeing how your brand stacks up in real numbers, even though, let\u2019s be honest, sometimes those numbers can feel like a punch in the gut. Still, knowing that your competitor has owned, say, 35% of the conversation in your space (yep, that\u2019s a made-up figure, just for effect) gives you a pretty clear idea of who\u2019s winning and where you might want to double down.<\/p>\n

If the idea of keeping track of all this starts to seem overwhelming, don\u2019t sweat it too much. Plenty of tools out there\u2014SEMrush, Ahrefs, even some pretty barebones spreadsheets if that\u2019s your style\u2014can help you piece together the picture. It\u2019s not about obsessing over every single data point but noticing the trends: was there a spike when your competitor dropped that weird new ad, or did people actually care when you published your last case study?<\/p>\n

If you’re like “huh?,” don’t fret! We will discuss what Share of Voice is, why it’s important, how you can measure it, and how to improve it.<\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re looking for a way to determine where you stand in your industry and how well you are faring against your competition, then look no further than Share of Voice. The SOV metric is a solid starting point to gaining the information you need to move forward and rise above the competition.<\/p>\n","protected":false},"author":1,"featured_media":78101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-78099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nWhat is SOV ('Share of Voice') + The importance of this metric<\/title>\n<meta name=\"description\" content=\"What is SOV? 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