As a digital marketer, you want to excel in your field. <\/p>\n
Knowing the best ways to adapt to new technologies, understanding upcoming changes to best practices, and being the best leader you can be in digital marketing<\/a> are all important goals that we set. <\/p>\n While we might know the goals that we want to set for ourselves and our teams, we don’t always know the best ways to achieve them. <\/p>\n After all, there is a plethora of information available on the internet and even having your favorite websites and publications can sometimes leave you with more information than you know what to do with. <\/p>\n That’s where marketing gurus come in. A marketing guru can help give you and your team guidance and direction<\/strong> as you continue to grow and expand into 2025.\u00a0<\/p>\n In this article, we’ll look at what marketing gurus are, why their advice is important to take in, and tell you about 21 of the best marketing gurus to follow.<\/p>\n A large part of digital marketing today is managing a multi-channel approach that has many different touchpoints across technologies, platforms, and software. <\/p>\n Jennifer Polk<\/a> is a marketing guru who helps chief marketing officers understand a full approach to their digital marketing programs. <\/p>\n She excels in brand awareness<\/a>, increasing customer engagement, and understanding eCommerce approaches.<\/p>\n Scott Stratten<\/a> got his start in the music industry as a marketer, but has since become one of the leading authorities in video marketing<\/a> and marketing disruption topics. <\/p>\n He is also a best-selling author, sought-after speaker, and consultant for major corporations. <\/p>\n Scott is a great marketing guru for those who want to leverage changes in marketing and help their brand stand out.<\/p>\n Jay Baer<\/a> is a big name in the digital marketing specificity of word-of-mouth and viral marketing. <\/p>\n As a best-selling author and founder of many multi-million companies, Jay understands how to turn customers into more customers and expand brands. <\/p>\n He also has a number of podcasts and his own digital marketing agency to help turn your customers into brand advocates<\/a>.<\/p>\n Jeff Sheehan<\/a> is a digital marketing guru who specializes in social marketing on LinkedIn and Twitter. <\/p>\n He also knows how to take advantage and plan for viral marketing across social media and creates specialized techniques that major brands use to create marketing buzz. <\/p>\n He runs a company that creates marketing strategies to help brands stand out and go viral<\/a>.<\/p>\n Donna Moritz<\/a> has created an empire around social presence<\/a>, content creation, and brand awareness. <\/p>\n She also works to use digital marketing strategies and visual content in her planning as a brand ambassador for major companies. <\/p>\n She runs a popular blog for people who want to learn marketing tricks and tips and has been published on major digital sites like Marketo and HubSpot.<\/p>\n Pam Moore<\/a> is another social media influencer who has used her platform to promote social media marketing and conversion optimization<\/a> strategies. <\/p>\n With over a million followers, Pam is a beacon for those who want to boost and develop their brand and optimize their social media approaches. <\/p>\n She is also a teacher for those who want to improve their branding and reach across their social platforms.<\/p>\n Larry Kim<\/a> has been recognized as one of the best influencers for Facebook and Google Ads. <\/p>\n He provides incredible insights into SEO<\/a>, online advertising, and digital marketing techniques. <\/p>\n Larry works as a digital marketing coach and an online expert for many large brands, as well as being a top contributor to many online marketing publications.<\/p>\n Ryan Deiss<\/a> is a leader in digital marketing education and training. <\/p>\n He is the founder of DigitalMarketer.com, a company that provides training, tools, and strategies for digital marketers from every industry. <\/p>\n He also helps boost revenue and works as a consultant for major online brands to earn his reputation as a strong digital marketing influencer<\/a>.<\/p>\n Eric Ries<\/a> has used digital marketing techniques to expand his career and became a leader for his own ideas on rebranding. <\/p>\n As a best-selling author and popular blogger, Eric is able to provide understanding into strategies for utilizing ideas and content to grow a brand.<\/p>\n Gary Vaynerchuk<\/a> is another example of a marketing guru who had humble roots but was able to turn around their experience with the help of digital marketing and inbound techniques<\/a>. <\/p>\n By utilizing digital marketing and social media marketing, Gary was able to help his family store. <\/p>\n He has since become an advocate for digital marketing and uses his story to promote online marketing strategies.<\/p>\n Guy Kawasaki<\/a> is a long-time digital marketing guru. <\/p>\n As a Silicon Valley executive and a former Apple employee, Guy has earned his stripes in the industry. <\/p>\n If you are an executive looking for leadership advice<\/a> or a marketer who wants to build their online influence, there’s no better marketing guru to follow.<\/p>\n It\u2019s sort of wild how much the landscape changes from year to year\u2014what worked in 2020 could seem dated today. Having someone who is not only consistent but also genuinely interested in exploring these new platforms and trends (without just chasing buzzwords, mind you) is invaluable. Every now and then, Guy Kawasaki pops up on a podcast or writes a post that\u2019s oddly prescient, talking about shifts you didn\u2019t even know were brewing. Find those voices, the ones who aren\u2019t just coasting on past success but keep experimenting in public, even if they misfire now and then.<\/p>\n A lot of people say you need to follow the \u201cbig names\u201d for insights, but honestly, there\u2019s a ton of value in listening for the quiet changes\u2014things like emerging channels or overlooked audience behaviors. Sometimes, buried in a webinar Q&A, someone like Kim Garst or Larry Kim will drop an offhand remark that sticks with you longer than an entire marketing course. Not every insight is headlining a keynote\u2014some of the best stuff is hidden in the footnotes, if you\u2019re paying attention.<\/p>\n Tim Ferriss<\/a> is credited as being one of the most innovative business people and has ended up on Fortune’s coveted 40 under 40 list. <\/p>\n A best-selling author, podcaster, and teacher, Tim works to explain different ways to have a happy life and a healthy working lifestyle. <\/p>\n His teaching uses important digital marketing techniques to support individuals who want to expand their definition of work.<\/p>\n Kim Garst<\/a> is a groundbreaking social media marketing influencer who has landed on the Forbes list of the top 10 people who influence social media marketing<\/a>. <\/p>\n She is also an author, consultant, and keynote speaker. Kim is a great resource for any digital marketer looking for a guru who can help them leverage social media.<\/p>\n It’s hard to search for information about any digital marketing topic and not to find an article by Neil Patel<\/a>. <\/p>\n As one of the central names in SEO marketing, Neil is the top resource for those who want to learn more about SEO, metrics<\/a>, and analytics. <\/p>\n Neil has also worked for many top digital marketing and metric brands, and his blogs get millions of views every year.<\/p>\n Noah Kagan<\/a> started his digital marketing career as a product manager at Facebook and the Director of Marketing at Mint.com. <\/p>\n He became a popular blogger and influencer for those looking for information on inbound marketing, startup marketing, founding a business, and how to understand different metrics. <\/p>\n He is a great resource for anyone interested in startup marketing.<\/p>\n Mark Schaefer<\/a> is an executive director and marketing consultant who has a wide variety of advice for social media marketing, content creation, and customer engagement<\/a>. <\/p>\n He is also a popular speaker and educator for large companies. With the help of his company, Schaefer Marketing Solutions Consultancy, Mark works with large brands to help them with social strategies.<\/p>\n <\/p>\n While some digital marketing gurus are focused on providing their own point of view on different topics, Mitch Joel<\/a> is an aggregator of different options to help explore different points of view and give a variety of stances on different issues. <\/p>\n He helps his followers discover more followers and expand their own network.<\/p>\n Seth Godin<\/a> is a best-selling author of over 18 books and an active daily blogger with a popular newsletter with millions of readers that discusses different areas of digital marketing.<\/p>\n As one of the most widely known marketing gurus, Seth’s articles get thousands of retweets and are often featured in major publications like Forbes, The New York Times, and more.<\/p>\n Marketing gurus give key advice that helps us expand and grow our teams, our knowledge base, and our own understanding of digital marketing best practices. <\/p>\n By having a few gurus that we use for inspiration, we can curate our information intake and get guidance from a trusted source. <\/p>\n Marketing gurus help us by giving direction and advice that goes beyond what we can take in by ourselves.<\/p>\n Marketing gurus are also great examples of <\/strong>leadership content<\/strong><\/a> producers.<\/strong><\/p>\n<\/p>\n4. Jennifer Polk<\/h3>\n
5. Scott Stratten<\/h3>\n
6. Jay Baer<\/h3>\n
7. Jeff Sheehan<\/h3>\n
8. Donna Moritz<\/h3>\n
9. Pam Moore<\/h3>\n
10. Larry Kim<\/h3>\n
11. Ryan Deiss<\/h3>\n
12. Eric Ries<\/h3>\n
13. Gary Vaynerchuk<\/h3>\n
14. Guy Kawasaki<\/h3>\n
15. Tim Ferriss<\/h3>\n
16. Kim Garst<\/h3>\n
17. Neil Patel<\/h3>\n
18. Noah Kagan<\/h3>\n
19. Mark Schaefer<\/h3>\n
20. Mitch Joel<\/h3>\n
21. Seth Godin<\/h3>\n
Wrap Up<\/h2>\n