{"id":78507,"date":"2021-11-27T16:47:00","date_gmt":"2021-11-27T16:47:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=78507"},"modified":"2025-09-07T02:55:44","modified_gmt":"2025-09-07T05:55:44","slug":"brand-activism","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/brand-activism\/","title":{"rendered":"Brand Activism: How Taking a Stand Can Help Build Your Brand"},"content":{"rendered":"

These past couple of years have been nothing short of incredible in terms of brand activism. <\/p>\n

Companies with no part in the market started making face masks and hand sanitizers when COVID-19 hit. <\/p>\n

When George Floyd was murdered, numerous companies made their positions clear: they would not stand for racism, especially by police.<\/p>\n

Creating a clear image for your brand<\/a> is important in today’s world, and this involves taking a stand for what is important to your brand and society as a whole<\/strong>.<\/p>\n

It\u2019s wild to remember that in 2025, no one really expects perfection from brands, but they do expect honesty. The backlash against hollow, copy-paste statements is real\u2014people notice the difference between genuine commitment and a glossy press release. Sometimes it feels like audiences can sniff out insincerity faster than ever, especially if companies fumble the follow-through. What sticks now is when brands follow up on their words with consistent action\u2014investing in communities, for instance, or being transparent about where they fall short. It\u2019s awkward when a brand\u2019s message doesn\u2019t line up with what\u2019s happening behind the scenes; folks talk about that stuff, loudly.<\/p>\n

Consumers want a story they can believe in, even if it\u2019s messy or incomplete. There\u2019s this underlying sense that activism isn\u2019t about landing the perfect \u201cmission statement,\u201d but about showing up again and again, sometimes stumbling. It\u2019s refreshing when a brand says, \u201cHey, we\u2019re working on it,\u201d instead of pretending to have all the answers in 2025\u2019s climate of skepticism. Nobody\u2019s buying the too-slick, sugar-coated version anymore. There\u2019s power in just being real about the struggle.<\/p>\n

As a brand, you are expected to be upfront and very clear about your values by 68%<\/a> of consumers in the United States. <\/p>\n

Further, consumers look for a brand’s values to see if they align with their own before buying. In fact, one-third<\/a> of consumers make the decision to purchase from a brand that is doing environmental or social good.<\/strong><\/p>\n

If you have yet to jump on the bandwagon to share your values and beliefs with consumers and the rest of the world, that’s okay. You can find some helpful information to get started below.<\/p>\n

}}<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand activism and social good campaigns are popular as of late and have the potential to benefit your brand overall. Where are you at in terms of brand activism?<\/p>\n","protected":false},"author":1,"featured_media":78510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-78507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nBrand Activism: why taking a stand is important in today's world?<\/title>\n<meta name=\"description\" content=\"Consumers want brands to support necessary causes. 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