{"id":79409,"date":"2021-01-01T07:00:00","date_gmt":"2021-01-01T07:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=79409"},"modified":"2025-09-09T03:00:20","modified_gmt":"2025-09-09T06:00:20","slug":"digital-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/digital-marketing-statistics\/","title":{"rendered":"Get Ahead in 2022 with These 13 Digital Marketing Statistics"},"content":{"rendered":"

Learning to plan and execute a successful digital marketing<\/a> campaign isn’t something you do just once. <\/p>\n

The digital world is constantly changing and evolving, so digital marketing is ever-changing, too. <\/p>\n

Staying on top of emerging trends and industry changes isn’t just a good idea. It’s essential for your continued marketing success.<\/p>\n

But knowing you’re serious about keeping up is one thing. Being sure you’re genuinely staying ahead of the game is another. <\/p>\n

That’s where digital marketing statistics can be helpful. <\/strong>They let you know where things truly stand, so you know where to go next. <\/p>\n

Here are a few essential digital marketing statistics all marketers should be aware of this year.<\/p>\n

2. Blogging is a vital part of content marketing for 48% of companies<\/h2>\n

While it’s true that adopting a multimedia approach to content marketing<\/a> is a good call, that doesn’t <\/em>mean blogging isn’t still important. <\/p>\n

In fact, 48 percent<\/a> of today’s companies include it as a critical component in their ongoing content marketing campaigns and plan to for the foreseeable future.<\/p>\n

Blogging is among the most powerful ways to establish your company as an <\/strong>industry authority<\/strong><\/a> and build your brand. <\/strong><\/p>\n

An active blog full of great informative content also gives you plenty to share across social media, as well.<\/p>\n

3. 60% of people who finalize purchases read a blog post about the product first<\/h2>\n

Need more proof that blogging is still well worth your time? <\/p>\n

A well-rounded blogging strategy can help you boost your bottom line, win a consumer’s trust<\/a>, and successfully convert them into a paying customer.<\/strong><\/p>\n

Many of the people who wind up reading a blog post landed there in the first place while researching solutions to a specific problem they had. <\/p>\n

And an impressive 60 percent<\/a> of the people who read a blog post about a particular product go on to actually buy it.<\/p>\n

4. Adding video content to your emails can boost CTR by up to 300%<\/h2>\n

Digital age consumers absolutely love video content<\/a>, and with good reason. It’s engaging, it’s dynamic, and it’s incredibly easy to consume. <\/p>\n

Using video strategically in opportune places can also help you raise your click-through rates.<\/p>\n

For instance, adding a video to your email correspondence can potentially triple your CTR<\/a>. <\/p>\n

For best results, make sure the video is <\/strong>short<\/strong><\/a>, to the point, and relevant<\/strong> to the message you’re looking to deliver.<\/p>\n

Honestly, it\u2019s wild how quickly preferences can swing and how little time you have to catch someone\u2019s eye. Even the way people check their inboxes has changed with the endless flood of notifications\u2014one reason why videos with subtitles or quick, punchy intros get more play. Anyone still relying entirely on static email blasts is probably missing a big chunk of engagement, if we\u2019re being blunt.<\/p>\n

It all comes down to convenience, really. Email is still a huge player because it’s so universal, but standing out in the inbox isn’t about flashy visuals alone\u2014context matters. If recipients actually expect helpful or interesting video from you, they’ll click; if not, no amount of production value will save your open rates. And, by the way, don\u2019t underestimate how much your audience’s habits\u2014morning inbox skims, late-night scrolls\u2014dictate what works. Marketing\u2019s nothing if not a moving target.<\/p>\n

5. The first five organic results on a Google SERP attract 67% of the clicks<\/h2>\n

A high-ranking paid Google ad may get you to the very top of relevant search engine results pages (SERPs), but it’s important not to become over-reliant on them. <\/p>\n

The chances are pretty good that you strongly prefer organic results when you Google something. Your potential customers are no different.<\/p>\n

Furthermore, the first five <\/em>organic results get most of the clicks \u2014 around 67 percent<\/a> on average. <\/p>\n

Past that point, click percentages drop dramatically to a mere 3 percent. <\/strong>And less than 1 percent<\/a> even bother to click through to the second page of results. <\/p>\n

For that reason, high organic SERP rankings should continue to be a big focus for you this year.<\/p>\n

6. Businesses with 30+ landing pages attract seven times the leads of those with fewer than 10<\/h2>\n

When it comes to landing pages<\/a>, more is more. <\/p>\n

Research shows that a business with 30 or more landing pages scored seven times as many<\/a> leads as businesses with fewer than ten. <\/p>\n

Better-targeted landing pages (and more of them) mean more chances to rank for top <\/strong>keywords<\/strong><\/a> in relevant searches.<\/strong><\/p>\n

Build each landing page around a specific topic, product, solution, or location for best results. Make sure the page is thoroughly search engine optimized. <\/p>\n

See to it that it loads quickly and is easily viewable on a full range of mobile devices<\/a>, as well.<\/p>\n

7. You can improve landing page conversion rates by 86% when you add video<\/h2>\n

Naturally, using proven SEO<\/a> and content marketing tactics to get leads to your landing pages is only part of the equation. <\/p>\n

If you can’t capture their attention and keep them engaged once they get there, you can’t expect to convert them.<\/p>\n

Research shows that adding video to a landing page can boost conversion rates by a whopping 86 percent<\/a>. <\/p>\n

This is because videos convey crucial information about your products <\/strong>in a fun, engaging way that’s easy to digest. <\/p>\n

They also help keep people on your pages longer, which looks great to search engines.<\/p>\n

8. Content that contains images helps your audience retain more of the information<\/h2>\n

Images do more than just help a post look better. <\/p>\n

Research shows that posts containing images attract more than 650 times the engagement<\/a> of posts that only contain text.<\/p>\n

Images help your posts stand out in the first place, as well as keep viewers engaged as they read.<\/p>\n

Adding images to your posts also helps your audience retain the information you’re giving them \u2014 an astonishing 65 percent<\/a>, as compared to only 10 percent with text only. <\/p>\n

The human brain processes visuals faster than text<\/strong>, so including them makes it easier for your leads to remember you and <\/em>your products.<\/p>\n

9. Original graphics perform best for 40% of marketers<\/h2>\n

Speaking of the power of visuals, there’s one very effective way to get even better results with yours \u2014 create your own original graphics<\/a>, as with infographics. <\/p>\n

In fact, 40 percent<\/a> of today’s marketers say infographics and similar options are by far their best performing content, and with good reason.<\/p>\n

Infographics give marketers and consumers alike the best of both worlds. <\/p>\n

They’re visually engaging, easy to consume, and even easier to share.<\/strong> They’re also simple ways to convey plenty of relevant information at a glance.<\/p>\n

10. Over half the world are active social media users<\/h2>\n

At this point, it’s safe to say social media<\/a> has permanently changed not only the marketing world but society in general. <\/p>\n

According to recent research, nearly 58 percent<\/a> of the current world population is active on social media, and their average daily usage is about 2 \u00bd hours.<\/p>\n

These digital marketing statistics show social media must be a massive part of any well-rounded campaign not only now, but for the foreseeable future. <\/p>\n

Your customers want and expect to see you in their social media feeds. <\/strong><\/p>\n

Social media is also a crucial part of their decision-making process regarding what they buy and where they spend their money.<\/p>\n

11. Facebook has over 1.91 billion active users<\/h2>\n

And those are daily active users<\/em><\/a> \u2014 consumers who consider Facebook an everyday essential. <\/p>\n

The average Facebook user also spends an average of 38 minutes<\/a> there every day. So although today’s internet user has plenty of other options to choose from when it comes to social media, Facebook is still an absolute must.<\/p>\n

Furthermore, video is among the most effective ways to reach and engage an audience on Facebook. <\/strong><\/p>\n

However, 85 percent of Facebook videos are watched without sound<\/a>, as many users like to consume their content on the go. <\/p>\n

For best results, ensure your <\/em>video <\/em>content \u2014 on Facebook and elsewhere \u2014 is easy to understand and digest, with or without sound.<\/p>\n

12. Receiving a response to a tweet makes 77% of Twitter users like a brand more<\/h2>\n

Most marketers already understand active social media presences<\/a> are the key to capturing the hearts and attention of today’s consumers. <\/p>\n

Social media engagement helps your customers feel like they have a personal relationship with your brand<\/strong> and inspire ongoing loyalty<\/a>.<\/p>\n

Twitter is an excellent example of a social media platform where even brief interactions can have a considerable impact. <\/p>\n

For example, all it takes to make 77 percent of Twitter users<\/a> feel more positively about a brand than they did before is a reply to one of their tweets.<\/p>\n

13. After Google, YouTube is the world’s most popular website destination<\/h2>\n

Thanks to the rise of on-demand streaming services and similar alternatives, it’s getting increasingly difficult to reach consumers with video advertising. <\/p>\n

That makes YouTube a particularly good addition to your digital marketing campaign.<\/p>\n

According to Alexa, YouTube is the most popular social media site globally and the second most popular<\/a> site overall, second only to Google itself. <\/p>\n

That makes it an excellent place to plant a flag for your brand. <\/p>\n

Just make sure your content snags the viewer’s attention quickly.<\/strong> The average YouTube user decides to continue with a video or not within two seconds.<\/p>\n

Wrap Up: Make the Most of this Digital Marketing Statistics This Year<\/h2>\n

Staying on top of the latest digital marketing statistics can help you keep your ongoing efforts focused and effective. <\/p>\n

Part of that is about establishing and managing a marketing budget that makes the best possible use of your resources.<\/p>\n

Check out our <\/strong>marketing budget control kit<\/strong><\/a> for valuable tools to help you<\/strong> get where you need to be!<\/p>\n

You’ll enjoy instant access to streamlined budget planners to assist with content marketing, social media, and more!<\/p>\n

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Successful digital marketing is about a lot more than simply knowing how to do things properly in the first place. It\u2019s also about staying ahead of the curve and keeping track of changing industry trends.<\/p>\n","protected":false},"author":1,"featured_media":79412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[],"class_list":["post-79409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\n13 Digital Marketing Statistics you need to know (2022)<\/title>\n<meta name=\"description\" content=\"Staying on top of relevant digital marketing statistics is a crucial part of any successful campaign. 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