{"id":79425,"date":"2022-03-02T08:00:00","date_gmt":"2022-03-02T08:00:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=79425"},"modified":"2025-09-19T03:58:16","modified_gmt":"2025-09-19T06:58:16","slug":"metaverse-opportunity-or-no","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/metaverse-opportunity-or-no\/","title":{"rendered":"Metaverse: Small Talk Or A Great Opportunity?"},"content":{"rendered":"<p>You don&#8217;t have to go far to look for information about the Metaverse and its impacts on business: theories and discussions on the topic are everywhere.<\/p>\n<p>Well, not just the Metaverse: Virtual Reality, NFTs, Blockchain, Cryptocurrencies\u2026 new technologies are ubiquitous now. But be honest: are you currently seeing an opportunity for your brand in these?&nbsp;<\/p>\n<p>A <a href=\"https:\/\/digiday.com\/media\/digiday-research-80-of-publishers-dont-see-a-big-future-for-their-businesses-in-the-metaverse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>survey made by Digiday+<\/strong><\/a> interviewed several dozen publishers, and nearly half of them said they do not believe these technologies will have significant impacts on their industry in the next few years.<\/p>\n<p>However, you\u2019ve probably heard about some brands that are betting on this technological future.<\/p>\n<p>In this article, we bring some data and reflections on this subject.<\/p>\n<h2 class=\"wp-block-heading\">What the Digiday+ survey says<\/h2>\n<p>Conducted in January 2022, the research interviewed publishers about different topics and included questions about what businesses are prioritizing for the future.<\/p>\n<p>One of the questions asked respondents to choose <em>which emerging technologies would have the biggest impact on their business in the future<\/em>. The options were:<\/p>\n<ul class=\"wp-block-list\">\n<li>NFTs<\/li>\n<li>Metaverse<\/li>\n<li>Blockchain<\/li>\n<li>Cryptocurrencies<\/li>\n<li>None of the above<\/li>\n<\/ul>\n<p>The result: more than 40% of the audience chose \u201c<strong>none of the above<\/strong>\u201d.<\/p>\n<p>Also according to Digiday+, part of this perception comes from the fact that some of the giants that are betting on the Metaverse \u2014 such as Meta itself \u2014 recognize that most of the technologies that will drive this virtual universe <a href=\"https:\/\/pingback.com\/en\/resources\/metaverse-impacts-on-your-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>are years away from existing<\/strong><\/a>.<\/p>\n<h2 class=\"wp-block-heading\">The promise land of the moment<\/h2>\n<p>Besides Meta, we can mention a range of brands for which the Metaverse is already a reality.&nbsp;<\/p>\n<p>In December 2021, <a href=\"https:\/\/spectrumnews1.com\/ca\/orange-county\/technology\/2022\/01\/03\/u-s--grants-disney-patent-for-virtual-world-simulator-for-theme-parks\" target=\"_blank\" rel=\"noreferrer noopener\">Disney registered a patent for a simulator<\/a> that virtually reproduces, in a 3D realm, one of its parks. In fact, the entertainment giant had already started to integrate the physical, digital and virtual worlds through the MagicBand+, a wrist device for the public to live interactive experiences when visiting a park.<\/p>\n<p>Warner Bros. Pictures <a href=\"https:\/\/corp.roblox.com\/2021\/06\/roblox-warner-bros-pictures-bring-heights-launch-party-roblox\/\" target=\"_blank\" rel=\"noreferrer noopener\">hosted a virtual party in 2021 to promote a movie<\/a>. Visitors could watch behind-the-scenes material, such as interviews, as well as participate in interactive games. Pictures hosted a virtual party in 2021 to promote a movie<\/p>\n<p>You may be thinking that investing in the technological future is an exclusive privilege of large corporations, but you can already see smaller companies in the advertising business growing around the Metaverse.<\/p>\n<p>It\u2019s actually sort of wild how fast some of these smaller companies are adapting. Take little-known digital agencies from Eastern Europe or even independent creators\u2014some of them are setting up shop in metaverse platforms, hosting their own branded events, or creating virtual showrooms for clients. The bar for entry is lower than it seems, at least when it comes to creativity and experimentation. Sure, budgets and scale are issues, but there\u2019s a real scrappiness there, and sometimes their efforts make bigger waves in niche markets than you\u2019d expect. If you squint and pay attention, the signs of a broader cultural shift toward these virtual spaces are already flickering on the horizon.<\/p>\n<p>And while a lot of the hype comes from the tech media echo chamber, some regular folks are genuinely drawn in. For instance, I chatted with a few everyday users dipping their toes into platforms like Decentraland just out of curiosity. Their feedback is hit or miss\u2014some see it as gimmicky, while others get genuinely excited about the collectability or the social aspect. Maybe it\u2019s not yet the future of brand engagement for everyone, or even most people, but there\u2019s a steady drip of interest that\u2019s hard to ignore completely. Waiting for a headline moment might mean missing smaller, more organic shifts already happening at the edges.<\/p>\n<p>Also according to Digiday+, \u201cB2B publisher Blockworks expects, in 2022, to double its revenue to US$20 million through strategies <a href=\"https:\/\/digiday.com\/media\/how-crypto-publisher-blockworks-plans-to-hit-20-million-in-revenue-this-year-by-doubling-down-on-blockchain-experimentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">such as the sale of NFTs<\/a>. Finally, several cryptocurrency companies <a href=\"https:\/\/fortune.com\/2022\/02\/14\/crypto-companies-super-bowl-ads-coinbase-ftx-bitcoin-ether\/\" target=\"_blank\" rel=\"noreferrer noopener\">have purchased Super Bowl ads this year<\/a>.<\/p>\n<p>This definitely tells us something.<\/p>\n<h2 class=\"wp-block-heading\">Metaverse: to go or not to go?<\/h2>\n<p>The point is: if we look at the evolution of media consumption in the world over time, obviously we will see large and revolutionary changes. Perhaps one of the most significant is the arrival and consolidation of Inbound Marketing, practically putting an end to the age of mandatory interruption by advertisers.<\/p>\n<p>Another conclusion is that, even if a change seems challenging and disruptive at first, over time it becomes a natural path for brands that need to go where their audience is, of course.<\/p>\n<p>Therefore, as much as it is not possible to determine, today, what the future of brands will be in this new universe and the path to get there, just look back and see that, regardless of the size of the challenge, companies always find \u2014 or invent! \u2014 a way to reach the consumer!<\/p>\n<p>But those who prepare for what is to come have an advantage. Podcasts, for example, exploded in 2015, but in 2004, we <a href=\"https:\/\/internationalpodcastday.com\/podcasting-history\/\" target=\"_blank\" rel=\"noreferrer noopener\">already had some pioneers<\/a>.<\/p>\n<p>So, if you want to increase your chances of success in a world that is still being discovered, the time to start studying and planning&nbsp; is now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t have to go far to look for information about the Metaverse and its impacts on business: theories and discussions on the topic are everywhere. Well, not just the Metaverse: Virtual Reality, NFTs, Blockchain, Cryptocurrencies\u2026 new technologies are ubiquitous now. But be honest: are you currently seeing an opportunity for your brand in these?&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79426,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-79425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metaverse: Small Talk Or A Great Opportunity?<\/title>\n<meta name=\"description\" content=\"Metaverse, NFT, blockchain\u2026 Do you think these technologies will have an impact on your business in the near future?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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