{"id":80168,"date":"2022-03-21T14:31:20","date_gmt":"2022-03-21T14:31:20","guid":{"rendered":"https:\/\/rockcontent.com\/?p=80168"},"modified":"2025-09-19T02:23:53","modified_gmt":"2025-09-19T05:23:53","slug":"twitter-feed-algorithm","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/twitter-feed-algorithm\/","title":{"rendered":"Twitter Takes A Step Back And Will Not Force-Feed Users Its Algorithm. Here\u2019s What You Can Learn From That Decision"},"content":{"rendered":"\n<p>After receiving several criticisms from it\u2019s users, Twitter decided to take a step back and hear its audience. <a href=\"https:\/\/twitter.com\/TwitterSupport\/status\/1503443926258180106?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1503443926258180106%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fmashable.com%2Farticle%2Ftwitter-reverses-course-swipe-timeline\">According to their own statement<\/a>, they \u201cswitched the timeline back and removed the tabbed experience\u201d, where the user could previously find the algorithmic feed.<\/p>\n<p><a href=\"https:\/\/thenextweb.com\/news\/twitter-quietly-turned-new-algorithmic-timeline-everyone\">Since 2016<\/a>, Twitter has kept trying to create an algorithmic feed, and in October 2021, they made the biggest change to accomplish this goal: <a href=\"https:\/\/twitter.com\/TwitterSupport\/status\/1447971179185295364\">they created a feed with only Tweet suggestions<\/a>, based on the algorithm, instead of our old (but gold) chronological feed, that used to show us the latest Tweets from the people we follow.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Top Tweets first or latest Tweets first? We\u2019re making it easier to switch between the two timelines and know which one you\u2019re scrolling.<\/p>\n<p>Now testing with some of you on iOS: swipe between &quot;Home&quot; and &quot;Latest&quot; on the Home tab to choose which Tweets you see first. <a href=\"https:\/\/t.co\/LoyAN4cONu\">pic.twitter.com\/LoyAN4cONu<\/a><\/p>\n<p>&mdash; Twitter Support (@TwitterSupport) <a href=\"https:\/\/twitter.com\/TwitterSupport\/status\/1447971179185295364?ref_src=twsrc%5Etfw\">October 12, 2021<\/a><\/p>\n<\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As you can imagine, this change was not very warmly welcomed by the users. The algorithmic feed ended up filling our timeline with tweets of the same topic, from people we don\u2019t necessarily follow. During the Super Bowl, for example, you would only read about the Super Bowl. Ok, that can be a cool thing if you&#8217;re a Super Bowl fan, but don\u2019t you like to use Twitter to know what else is going on? Because I do.<\/p>\n<h2 class=\"wp-block-heading\">Lessons that you, as a marketer, can learn from Twitter\u2019s decision<\/h2>\n<p>The greatest lesson Twitter has left for marketers is the <strong>importance of hearing your audience<\/strong>. Maybe a great and innovative idea is not what your customer wants, and it\u2019s ok to be humble and take a step back when needed. After all, your customer will be the ones using your product or service, so it has to make sense for their actual needs.<\/p>\n<p>Sometimes it\u2019s easy to romanticize disruption for its own sake, isn\u2019t it? Businesses love to tout bold ideas\u2014until actual users push back. It almost feels like there\u2019s this unspoken contest to see who can change the most, regardless of whether anyone asked for it. But in the real world, all those \u201cinnovative\u201d features mean nothing if folks end up annoyed or confused. When was the last time you heard someone say \u201cplease, make this app harder to use?\u201d Right, never.<\/p>\n<p>Behind the scenes, there\u2019s almost always a struggle between what the tech team thinks is clever and what users actually enjoy. Every now and then, a company bets big on some shiny new tweak, only to discover that most people just don\u2019t care\u2014or worse, actively dislike it. Remember when Instagram tried to hide likes and folks immediately started debating if anything was fun anymore? There\u2019s only so much \u201cinnovation\u201d you can throw at someone before they start wishing things stayed as they were.<\/p>\n<p>Seems pretty obvious, right? But that\u2019s not what always happens. While Twitter is taking an important decision due to listening to its audience, this is not always true on other social platforms. Recently, <a href=\"https:\/\/www.buzzfeednews.com\/article\/adeonibada\/tiktok-10-minutes-videos-youtube-shorts-creators-fund\">TikTok just introduced 10-Minute Videos to compete with YouTube<\/a>, but creators are having doubts about the update.&nbsp;<\/p>\n<p>Genuine engagement doesn\u2019t have much patience for gimmicks. Users might try out whatever new feature pops up, but they\u2019ll quickly drop off if it doesn\u2019t actually make their lives easier or more enjoyable. Sure, there are some die-hards who\u2019ll give detailed feedback no matter what you spring on them (bless their persistence!), but most folks quietly drift away when a platform stops feeling familiar. It\u2019s a risk, tinkering with the core experience, and Twitter learned that the hard way\u2014at least for now.<\/p>\n<p>Even the language companies use to announce changes can set the whole mood. Twitter\u2019s \u201cwe heard you\u201d statement landed a lot softer than the usual \u201cexciting new update\u201d PR-speak\u2014weirdly rare for tech. Maybe the bigger point here is that when you acknowledge people\u2019s frustration, you don\u2019t just fix a product. You build a little trust, and that\u2019s really hard to get back once it\u2019s lost. One simple message like that can take the edge off the most irate crowd (well, sometimes\u2014let\u2019s not be na\u00efve, this is still the internet).<\/p>\n<p>Ok, it\u2019s not all that bad. But it might look like that TikTok promotes some updates just to be more competitive with other platforms, and not because they are truly willing to listen to their users and make decisions to improve their experience.<\/p>\n<h2 class=\"wp-block-heading\">And what content tips can marketers get from it?&nbsp;<\/h2>\n<p>After Twitter provided us with this look at customer-centricity and being customer-focused, we as marketers can be inspired and try to apply some of this knowledge in our day-to-day routine.&nbsp;<\/p>\n<p>As a hardcore Twitter user since 2009, I can guarantee three main things:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>We like being heard. Well, who doesn\u2019t like it, right?! So try to put your customer in the center of your decisions, and do not hesitate to take a step back if you consider that your decision was not the best one at the moment.&nbsp;<\/li>\n<li>We call for interaction and conversation with brands. Not only on Twitter but in social media in general. <a href=\"https:\/\/pingback.com\/en\/resources\/jam-session-sarah-dawley\/\">We want the sense of human touch<\/a>, not just ads popping everywhere.<\/li>\n<li>Last, but not least, on Twitter we like to do things together. It may sound a little weird, I know, but in 2015, <a href=\"https:\/\/www.socialbakers.com\/blog\/2392-game-of-thrones-is-back-and-killing-it-on-twitter\">Game of Thrones was the most-talked-about TV show on Twitter<\/a>, because everyone wanted not just to watch it, but to talk about it with other people. We truly love the sense of community that Twitter allows, and this can be a great way to try to successfully position your brand on this platform: starting or joining a conversation that your audience would love to be part of.&nbsp;<\/li>\n<\/ul>\n<p>Well, I\u2019m excited to hear and learn about more cases like this, where the company truly puts the customer at the center of any decision. Twitter is a huge case study regarding customer-centricity, but I\u2019m pretty confident that this will be happening more often, and that this is the right way for us from now on: building brands alongside the customer, in a two-way street.<\/p>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.3.min.js\" data-ion-embed-hash=\"eyJ1cmwiOiIvL2ludGVyYWN0aXZlLnJvY2tjb250ZW50LmNvbS90aGViZWF0LWJhbm5lcj9faW9uX3RhcmdldD1lbWJlZC0xLjAiLCJpZCI6Il9pb25faW9uaXplcl8xNjQzMzkxMzYyMzY3IiwiYXBwZW5kUXVlcnkiOmZhbHNlfQ==\"><\/script> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>After receiving several criticisms from it\u2019s users, Twitter decided to take a step back and hear its audience. According to their own statement, they \u201cswitched the timeline back and removed the tabbed experience\u201d, where the user could previously find the algorithmic feed. Since 2016, Twitter has kept trying to create an algorithmic feed, and in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80169,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-80168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Takes A Step Back And Will Not Force-Feed Users Its Algorithm. Here\u2019s What You Can Learn From That Decision<\/title>\n<meta name=\"description\" content=\"After some backlash, Twitter is not going to force algorithms in the users\u2019 feeds anymore. 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