{"id":80885,"date":"2022-04-07T18:17:09","date_gmt":"2022-04-07T18:17:09","guid":{"rendered":"https:\/\/rockcontent.com\/?p=80885"},"modified":"2025-09-19T01:09:36","modified_gmt":"2025-09-19T04:09:36","slug":"musk-twitter-share-acquisition","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/musk-twitter-share-acquisition\/","title":{"rendered":"Why is Musk\u2019s 9.2% Twitter Acquisition An Important Discussion About Freedom Of Speech?"},"content":{"rendered":"<p>Fake news, harassment, and misinformation have always existed, but with the outbreak of social media, they gained larger dimensions. Now, we are wondering how the internet impacts our decisions, good coexistence as a society, and social behaviors.<\/p>\n<p>The billionaire owner of Tesla, Elon Musk, brought this topic to the table by throwing a poll on his Twitter account questioning the platform about its promise regarding freedom of speech. Right after doing this, this week, he bought nearly 10% of Twitter shares. Curious, isn&#8217;t it?&nbsp;<\/p>\n<p>The results of that poll were even more interesting. The majority of the results, <strong>70%, didn&#8217;t think that Twitter rightly adheres to the principle of freedom of speech<\/strong>. Anyways, it\u2019s a biased poll since it was aimed at Musk\u2019s followers &#8211; it\u2019s not scientific-based at all.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Free speech is essential to a functioning democracy.<\/p>\n<p>Do you believe Twitter rigorously adheres to this principle?<\/p>\n<p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1507259709224632344?ref_src=twsrc%5Etfw\">March 25, 2022<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>During this week, Musk also made more polemic tweets saying that he would work to <a href=\"https:\/\/www.cnet.com\/news\/social-media\/4-changes-elon-musk-could-push-for-at-twitter\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cmake significant improvements to Twitter\u201d<\/a>, and made another poll, <a href=\"https:\/\/arstechnica.com\/tech-policy\/2022\/04\/twitter-plans-edit-button-says-elon-musks-poll-had-nothing-to-do-with-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">now asking if his followers wanted an edit button<\/a>. Quickly, Twitter said that Musk <a href=\"https:\/\/www.theverge.com\/2022\/4\/5\/23011558\/twitter-elon-musk-board-members-special-exceptions-moderation-rules\" target=\"_blank\" rel=\"noreferrer noopener\">won\u2019t decide on product roadmaps<\/a> and that the edit button <a href=\"https:\/\/www.bbc.com\/news\/business-61003270\" target=\"_blank\" rel=\"noreferrer noopener\">was being developed long before the billionaire\u2019s poll<\/a>.<\/p>\n<p>The fact is that Musk has a history of complaining about Twitter\u2019s moderation tools, although even his anti-vaccine posts and bad \u201cjokes\u201d involving even Hitler were not deleted by the social media platform. For Musk, due to the moderation tools, the new CEO of Twitter, Parag Agrawal, is <a href=\"https:\/\/techcrunch.com\/2022\/03\/28\/elon-musk-tweets-social-media-twitter\/\" target=\"_blank\" rel=\"noreferrer noopener\">compared to Joseph Stalin, for example<\/a>.<\/p>\n<p>Blaming Twitter, Facebook, or YouTube (and even present and past generations) for preventing our free-speech is to just scratch the surface of the entire problem. Manipulation, fake news, and even censorship seem like the daily breakfast for every social media user.<\/p>\n<p>The big question is: who to believe? How can we learn to trust our own timeline? And how to prevent personal damage from it? In this article, we will <strong>discuss the mysteries about our freedom of speech and social media<\/strong> in modern days.<\/p>\n<p>And if you like to receive articles like this directly in your inbox, consider subscribing to our interactive newsletter below!  <\/p>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.3.min.js\" data-ion-embed-hash=\"eyJ1cmwiOiIvL2ludGVyYWN0aXZlLnJvY2tjb250ZW50LmNvbS90aGViZWF0LWJhbm5lcj9faW9uX3RhcmdldD1lbWJlZC0xLjAiLCJpZCI6Il9pb25faW9uaXplcl8xNjQzMzkxMzYyMzY3IiwiYXBwZW5kUXVlcnkiOmZhbHNlfQ==\"><\/script><\/p>\n<h2 class=\"wp-block-heading\">A quick overview of the political landscape<\/h2>\n<p>One of the first episodes were people start talking about this issue was with the <a href=\"https:\/\/www.nytimes.com\/2018\/04\/04\/us\/politics\/cambridge-analytica-scandal-fallout.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge Analytica Scandal<\/a>, which showed how the US Republican Party was improperly using Facebook data to build voters&#8217; profiles in the 2014 elections.<\/p>\n<p>The reaction <strong>was the first hint of how social media is capable of shaping behaviors<\/strong>. And also led to many conspiracy theories, which asked the same thing: <em>If we are being manipulated through social media, do we really have freedom of speech?<\/em><\/p>\n<p>In other scenarios, political leaders like Brazilian president Jair Bolsonaro, have shown their appreciation for other social platforms, like <a href=\"https:\/\/www.dw.com\/en\/brazil-telegram-messaging-app-blocked-by-top-court\/a-61183805\" target=\"_blank\" rel=\"noreferrer noopener\">Telegram, which the Brazilian court wanted to block<\/a>. However, other channels, like YouTube, Twitter, and Facebook, have turned down Bolsonaro for violating the rules to avoid spreading misinformation.<\/p>\n<p>But it is not all bad news and scandals. Yes, there were a lot of times social media was very useful in political scenarios.&nbsp;<\/p>\n<p>For example, in 2011, Facebook and Twitter were very useful to organize an <a href=\"https:\/\/www.washingtonpost.com\/news\/monkey-cage\/wp\/2019\/01\/25\/eight-years-after-egypts-revolution-heres-what-weve-learned-about-social-media-and-protest\/\" target=\"_blank\" rel=\"noreferrer noopener\">uprising against the government in Egypt<\/a>. Also, in Venezuela (where I am from), social media is very important <strong>for those journalists that have been banned from conventional media<\/strong>, such as radio, and TV.<\/p>\n<p>Yet, with every new case, you can feel the landscape shifting. Nowadays, it\u2019s almost a given that major political events (elections, protests, scandals\u2014you name it) will play out twice: once in the streets or the official channels, and again all over people\u2019s Facebook feeds and DMs. There\u2019s no such thing as a private opinion once it\u2019s online; everything\u2019s up for grabs and, honestly, fair game for opportunists on all sides.<\/p>\n<p>It probably says something that even world leaders depend on these platforms, and not just for the obvious vanity metrics. The swing from state TV speeches to live Instagram Q&#038;As happened fast. In some ways, it lets us hold power closer\u2014or at least peer at it from a less filtered angle\u2014but of course, that means the missteps, chaos, and outright propaganda come just as fast. Political transparency and manipulation are now neck and neck in the same feed, separated only by whichever post gets the most engagement (or outrage) that afternoon.<\/p>\n<p>Sometimes, the sense that nothing online is completely spontaneous gets overwhelming. Campaigns sponsor \u201cgrassroots\u201d tweets, bots hijack hashtags, and random scandals can be juiced into trending topics while more thoughtful debates get buried. If you\u2019re not careful, it\u2019s easy to find yourself falling for orchestrated narratives\u2014or just getting exhausted and tuning out:<\/p>\n<p>And in the current Russian\/Ukraine war, <a href=\"https:\/\/www.theverge.com\/c\/22971491\/ukraine-tiktok-influencers-russian-invasion\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok was used by Ukrainian influencers<\/a> to share images of the war when the conventional media wasn\u2019t doing it. But, at the same time, the platform was being used to share a lot of <a href=\"https:\/\/www.channelnewsasia.com\/world\/ukraine-invasion-tiktok-major-source-disinformation-2611296\" target=\"_blank\" rel=\"noreferrer noopener\">fake news about the war<\/a> as well.<\/p>\n<p>There\u2019s this odd tension between the hope that digital platforms can amplify truth and the reality that they often do the opposite. It\u2019s a bit of whiplash, following events as they go from verified reports to wild speculation in the span of an hour. Honestly, you end up sort of numb\u2014or worse, convinced that nothing is as it seems, just because the loudest voices say so.<\/p>\n<h2 class=\"wp-block-heading\">What about us, brands, and digital professionals\u2014is there room for us in this conversation?<\/h2>\n<p>Even looking at both sides of the coin, it\u2019s clear that there is a lot of debate about social media behavior and freedom of expression (and this debate goes far beyond a Twitter poll).&nbsp;<\/p>\n<p>This is important stuff for us, as digital professionals. If an online environment is not safe and doesn\u2019t have credibility, are you going to communicate your brand there? As billions of people use social media every day, it\u2019s impossible for our companies to not be there. So, it\u2019s also our job to guarantee a healthy digital place for everybody, right?<\/p>\n<p>Recently, LinkedIn blocked <a href=\"https:\/\/pingback.com\/en\/resources\/linkedin-affirmative-job-post-polemic\/\" target=\"_blank\" rel=\"noreferrer noopener\">job posts exclusively for black and indigenous people in Brazil<\/a>. Many large companies protested, federal prosecutors opened inquiries and activists sued. This made LinkedIn reverse its approach, which led the company to change its policy for Latin America.<\/p>\n<p>At the same time, other social media platforms, like Facebook, boosted angry content among its algorithms just because it has more engagement &#8211; and this caused people to consume more time-consuming advertisements. The scandal had internal documents being published to the press showing, for example, that the company did nothing when it knew that Instagram could help develop mental disorders among teenagers.. Facebook had even changed its name to Meta as a way to solve the crisis, <a href=\"https:\/\/pingback.com\/en\/resources\/facebook-tries-to-solve-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">as specialists analyzed<\/a>.&nbsp;<\/p>\n<p>These two episodes show that social media platforms are having difficulties moderating the content that their users publish. They are businesses and want to have money. This is not a problem. But what about their social responsibilities?<\/p>\n<h2 class=\"wp-block-heading\">Media accountability&nbsp;<\/h2>\n<p>Another controversy occurred in 2021 during the elections in the US. Twitter determined that the Trump comments<strong> on the social media platform were inciting the violence in the U.S Capital<\/strong>. Later, his account was banned permanently from the platform.<\/p>\n<p>I don&#8217;t want to make a statement if it was a good decision to remove Donald Trump&#8217;s profile from Twitter or not. The only thing that\u2019s clear to me is: what we say on social media has a real impact on reality. For that reason, we should start thinking about <strong>accountability<\/strong>.<\/p>\n<p>Something we need to be more concerned about is polarization, which has been a great issue in recent years. Why? <strong>Because polarization really has an impact on democracy,<\/strong> and it also brings hate speeches. Facebook noted this and saw it as a business opportunity, for example. But<strong> <\/strong>it doesn&#8217;t help us to think in a logical way, but rather in a very biased way.<\/p>\n<p>As I said at the beginning, manipulation has always existed, but with social media it seems like people have fewer filters to know what is true or reliable.<\/p>\n<h2 class=\"wp-block-heading\">Fighting fake news and the algorithm&nbsp;<\/h2>\n<p>With social media, we are on both sides: <strong>we create content at the same time we consume it. <\/strong>A phenomenon that didn&#8217;t happen with television, cinema or radio, where someone spoke for the masses. Now, the masses speak and consume &#8211; and share (which makes some good things go viral, like a donation campaign, but also bad things, like fake news and hate speech).&nbsp;&nbsp;<\/p>\n<p>We, as content creators and content consumers, have a great responsibility in taking care of the kind of information we are digesting every day. Learning to identify misinformation and fake news is vital to stop spreading the polarization on the internet.<\/p>\n<p>Want to learn to identify fake news and misinformation? Here are some tips:<\/p>\n<ul class=\"wp-block-list\">\n<li>Check your unconscious bias. Fake news tends to reinforce negative stereotypes. So, ask yourself: <em>is this bothering me because it is true? Or am I just being biased?<\/em><\/li>\n<li>If it has too many misspelled words or grammatical errors, doubt it. The same thing happens with videos or images. If they lack a lot of quality, they might not be true.&nbsp;<\/li>\n<li>Search the original sources: misinformation is also exaggerating the real facts.<\/li>\n<li>Follow fact-checkers experts on social media and their web pages.<\/li>\n<li>Take care with radical content. The real world is not a film where you have the bad guy and the good guy. If you see something inciting violence against anyone, don\u2019t act violently in response. We are humans that can solve our problems by discussing them.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Expected changes<\/h2>\n<p>As the discussion continues, some countries actually started discussing regulatory laws for social media platforms. The idea is to go against hate speech, crimes in general and harassment and build rules for the services to moderate this type of content. Last December, for example, Instagram\u2019s head, Adam Mosseri, had to talk to US Senators and heard from them: <a href=\"https:\/\/www.theguardian.com\/technology\/2021\/dec\/08\/instagram-adam-mosseri-us-congress-testimony\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cSelf-policing depends on trust, and the trust is gone\u201d<\/a>. Europe is also <a href=\"https:\/\/www.politico.com\/news\/agenda\/2021\/11\/02\/facebook-europe-privacy-content-laws-518514\" target=\"_blank\" rel=\"noreferrer noopener\">discussing the same topic<\/a>.<\/p>\n<p>At the same time, the scenario is starting to change. Pinterest, for example, updated their community guidelines and algorithm in<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/diversity-report-2021\" target=\"_blank\" rel=\"noreferrer noopener\"> order to be more inclusive,<\/a> give visibility to minorities and fight <a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/combating-climate-misinformation-on-pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">misinformation about climate change<\/a>. For brands, this means, if they want to have a higher visibility, they will also have to think about how they will include these minorities in their communications.<\/p>\n<p>Even before its scandal last year, Facebook was already trying to be more aware of some sensitive content. In 2020, during the pandemic, lots of anti-vaccine posts were published on social media platforms to scare people and prevent them from taking their shots &#8211; Musk included. Taking the virality of these platforms, this could cause lots of people to die and make the pandemic continue for longer.<\/p>\n<p>In this case, both Twitter and Instagram, showed warning signals&nbsp; every time someone made a post about covid or vaccinations explaining the importance of protecting yourself.&nbsp; In the last year, <a href=\"https:\/\/pingback.com\/en\/resources\/facebook-tries-to-solve-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta (Facebook and Instagram\u2019s parent company) admitted to taking down 9,2 million posts of a harassing nature<\/a>. Is this enough?<\/p>\n<p>Also, Twitter and Instagram announced recently that <a href=\"https:\/\/pingback.com\/en\/resources\/twitter-feed-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">they are moving to chronological feeds<\/a> to avoid users having access to only mass shared content &#8211; which tends to bring more fake news, hate speech and not give space for minorities. It\u2019s the beginning.&nbsp;&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><strong>Must watch:<\/strong><\/h3>\n<p>If you like this topic, I highly recommend watching<strong> <\/strong><em>Don\u2019t Look Up, which<\/em> was nominated for an Oscar in 2022. In this film, the director Adam McKay makes an interesting insight into how we react to social media. Moreover, he criticizes the manipulation of all types of communications enterprises.&nbsp;&nbsp;<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe title=\"DON&#039;T LOOK UP | Leonardo DiCaprio, Jennifer Lawrence | Official Trailer | Netflix\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RbIxYm3mKzI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>The internet is an ocean of information. The discussion about freedom of speech and society will live for a long time in our debates. It&#8217;s up to us to keep our minds wide open to learn to use it positively.&nbsp;&nbsp;&nbsp;<\/p>\n<p>For marketers and digital professionals, the thing is: we are responsible for every content we create and share. It\u2019s our job to make the digital environment a place where everyone feels safe to engage with other people and with brands. With good content and less conflict in social media, businesses can have more opportunities to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fake news, harassment, and misinformation have always existed, but with the outbreak of social media, they gained larger dimensions. Now, we are wondering how the internet impacts our decisions, good coexistence as a society, and social behaviors. The billionaire owner of Tesla, Elon Musk, brought this topic to the table by throwing a poll on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80886,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-80885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is Musk\u2019s 9.2% Twitter Acquisition An Important Discussion About Freedom Of Speech?<\/title>\n<meta name=\"description\" content=\"Musk bought almost 10% of Twitter shares and criticizes the company\u2019s commitment to freedom of speech. 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