{"id":81005,"date":"2022-04-12T19:39:20","date_gmt":"2022-04-12T19:39:20","guid":{"rendered":"https:\/\/rockcontent.com\/?p=81005"},"modified":"2025-09-19T01:01:26","modified_gmt":"2025-09-19T04:01:26","slug":"google-introduces-multisearch","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/google-introduces-multisearch\/","title":{"rendered":"Google Introduces Multisearch: A New Way To Ask Questions To Google Using Text & Images"},"content":{"rendered":"\n

With the aim of making our lives easier, Google is introducing a new way to search the web<\/strong> using a combination of text and images at the same time. <\/p>\n

Sometimes, it can be tricky to express yourself to Google, right? And sometimes, words are not enough. That\u2019s why Google is going a step further in our direction to do research. The company just announced the Multisearch feature<\/a>.<\/p>\n

This means that, from now on, instead of typing into the search box, you can combine text and images<\/strong> to show the Google search engine exactly what you’re looking for.<\/p>\n

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\"Phone
Source: Google<\/a><\/figcaption><\/figure>\n<\/div>\n

Let’s take a look on how this new feature works and how marketers can take advantage of it.<\/p>\n

And if you like to receive articles like this directly in your inbox, consider subscribing to our interactive newsletter below!<\/p>\n

How will Multisearch work?<\/h2>\n

For example, if you\u2019re looking for a specific dress but with different colors, prices or sizes, now you can use a screenshot or photo of this dress directly from your gallery, and include some additional text. Much easier, right?<\/p>\n

And you can also take pictures of things that you come across while walking down the street, and ask Google to find more information about them for you. A wall painting, a flower, a dress: anything that shines in your eyes. <\/p>\n

And if you\u2019re still not sure about the wonder of this new search feature, Google went a little deeper to blow your mind: you can send a picture of a table, for example, and ask Google to find the perfect chairs suggestions for it. Yes, you read that right: you\u2019ll be able to have design tips just a click (or a photo) away!<\/p>\n

Here\u2019s the thing that\u2019s kind of wild\u2014while most of us are still getting the hang of voice assistants, suddenly we\u2019re talking about snapping a photo and tossing in a few words to get super specific results. It almost feels like the future showed up while we were still fumbling around with autocorrect. There\u2019s probably going to be a period where people experiment a lot, searching for combinations they never bothered with before. Not sure anyone has mapped out the ripple effect on niches like DIY or vintage shopping, but it\u2019s definitely a shift.<\/p>\n

What\u2019s likely (and a bit exciting, honestly) is how visual content will suddenly matter a lot more. It\u2019s not just about having sharp images\u2014it\u2019s about the images that people feel comfortable using in searches, the ones that don\u2019t just look polished but instantly say, \u201cYeah, that\u2019s it!\u201d There\u2019s going to be some trial and error, probably some frustration too, but those first brands who really get this probably stand to gain a lot.<\/p>\n

One thing that might catch folks off guard is how this could gradually shift the kinds of search results we see. Imagine Googling home decor tips with a snapshot of your living room and a quick \u201cadd boho style\u201d note\u2014it’s going to blur the lines between inspiration, product recommendations, and practical advice. Some smaller businesses, especially those that lean heavily on unique visuals, might stumble into fresh audiences that used to slip right by on standard search.<\/p>\n

At the same time, there\u2019s a real possibility that search intent will get trickier to pin down. People are messy and impulsive when they search with images, and context gets\u2026 well, let\u2019s just say a little unpredictable. This doesn\u2019t just shake up marketers; web designers and content folks are going to have to think twice about how their assets might be interpreted\u2014or misinterpreted\u2014when they show up in a mixed-media search. In a way, it’s a bit like the early days of mobile optimization, except now we’re tossing a photo into the chaos and seeing what sticks.<\/p>\n

What can you \u2013 as a marketer \u2013 expect from this new search feature? <\/h1>\n

For now, Multisearch is only available as a beta feature in the United States<\/strong>, with the best results for shopping searches. But this is something that we can expect to hear more often from now on. According to the Google Director of Search, Lou Wang<\/a>, \u201cMultisearch takes after the way we ask questions about things we\u2019re looking at and is an important part of how Google views the future of research\u201d. <\/p>\n

And if Google sees Multisearch as the future of research, so do we. But as this feature is still in beta tests, at this first moment, we are not able to measure the impact of this new search feature on our digital and SEO strategy – although the Rock Content<\/strong> team is crazy to get their hands on it! But for sure, we\u2019ll have a lot of opportunities to explore moving forward! <\/p>\n

And how can you be prepared? <\/h1>\n

We\u2019ll have a lot to learn from Multisearch when the feature is available worldwide. While we don\u2019t have any more news from Google regarding this, we can get some insights and start working on our mindset.<\/p>\n

One of them is obviously: SEO tactics<\/strong> have historically been about keywords. We are talking about finding the way people type questions and produce content to answer them.<\/p>\n

Of course, things have been changing. Some years ago, we started discussing a lot about voice searches on Google, for example. The way people talk is different from writing.<\/p>\n

Google has had its image search for a long time. But, now, it seems vastly improved. You are not just doing a reverse search to find the original source of a photo, for example.<\/p>\n

You are putting together images, keywords and (why not?) voice searches. It\u2019s a far more natural human-machine relationship. So, expect that some of the old SEO success tactics will soon no longer work<\/strong>.<\/p>\n

Making a deeper analysis, we can see some customer-centricity <\/strong>in this approach. At the end of the day, Google wants users to find exactly what they\u2019re looking for, without tricky questions or links. So the main goal of this improvement is to guarantee a more natural, assertive, and intuitive user experience. <\/p>\n

And for now, I think this is the best tip that Google leaves with us. Regardless of how your digital strategy is built, it must be done by thinking about delivering real value to your customers. With that in mind, Multisearch will be a bonus in your strategy!<\/p>\n","protected":false},"excerpt":{"rendered":"

With the aim of making our lives easier, Google is introducing a new way to search the web using a combination of text and images at the same time.  Sometimes, it can be tricky to express yourself to Google, right? And sometimes, words are not enough. That\u2019s why Google is going a step further in […]<\/p>\n","protected":false},"author":1,"featured_media":81006,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-81005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"\nGoogle Introduces Multisearch: Ask Questions Using Text & Images<\/title>\n<meta name=\"description\" content=\"Multisearch, a new feature launched by Google allows users to search using a combination of images and texts. 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