{"id":81379,"date":"2022-01-25T13:27:00","date_gmt":"2022-01-25T13:27:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=81379"},"modified":"2025-09-06T20:19:00","modified_gmt":"2025-09-06T23:19:00","slug":"customer-segmentation","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/customer-segmentation\/","title":{"rendered":"How and Why Customer Segmentation Can Benefit Your Marketing Strategy"},"content":{"rendered":"

It takes time to discover the right marketing strategy for your brand and often involves both hits and misses along the way.<\/p>\n

One mistake, in particular, that many brands make today is focusing only on what they offer in terms of products or services. This leads to static content that has the potential to reach only a tiny fraction of intended audiences.<\/p>\n

So, what is the solution? Think about your target audience.<\/p>\n

So much depends on the characteristics, actions, behaviors, demographics, pain points, and expectations of those potential customers, so getting to know them better is a good place to start.<\/strong><\/p>\n

To help with this, consider the benefits of customer segmentation and the creation of distinct buyer personas<\/a> for each segment.<\/p>\n

Customer segmentation provides your business with a refined way to target your customers and create a better overall experience. In turn, it can strategically guide your marketing strategy to greater success.<\/p>\n

Ready to learn more? Keep reading our post!<\/p>\n

7 Customer Segmentation Models<\/h2>\n

Customer segmentation can be approached by way of several different models, including the following most common ones used by marketers today.<\/p>\n

1. Demographic Segmentation<\/h3>\n

Customer demographics include such factors as age, gender, marital status, education, occupation, and income.<\/p>\n

2. Geographic Segmentation<\/h3>\n

Geographic segmentation includes customer locations, including town, city, state, and country. This segmentation model is particularly useful to local businesses or those targeting a specific area.<\/p>\n

3. Behavioral Segmentation<\/h3>\n

Behavioral segmentation model centers on customers’ behaviors<\/a>, tendencies, habits, purchase history, browsing history, and such things as average order value.<\/p>\n

4. Psychographic Segmentation<\/h3>\n

The focus of psychographic segmentation centers around the consumer’s personality traits, interests, opinions, and attitudes.<\/p>\n

5. Technographic Segmentation<\/h3>\n

Technographic segmentation is based on such factors as preferred technologies, software, and device usage, such as mobile or desktop.<\/p>\n

6. Needs-based segmentation<\/h3>\n

Needs-based segmentation focuses on the needs of specific groups and preferred products or services to fulfill those needs. <\/p>\n

7. Values-based segmentation<\/h3>\n

Values-based segmentation looks more at the economic value of a customer group.<\/p>\n

How to Do Customer Segmentation<\/h2>\n

Here are the steps to take to efficiently go about doing customer segmentation for your organization and marketing efforts.<\/p>\n

1. Determine goals and preferred outcomes<\/h3>\n

As with any strategy, you first need to determine the goals you wish to accomplish with customer segmentation and what the preferred outcomes are for each.<\/p>\n

Armed with this big picture information, you can better devise your marketing strategy for meeting these specific goals and outcomes and incorporate ways to measure success rates.<\/strong><\/p>\n

2. Select your segmentation model or models<\/h3>\n

With your goals in mind, select which segmentation models will be most beneficial. <\/p>\n

You may choose to rely on just one<\/strong>, such as demographics, or require two or more, like geographic and behavioral models.<\/p>\n

Switching up your segmentation approach as your business grows isn\u2019t just smart\u2014it\u2019s usually necessary. Let\u2019s say you started out using only demographic segmentation. Once your product lines expand, you might find that customers\u2019 behaviors or values start to matter more in terms of how they interact with your brand. Sometimes, companies resist making these changes out of habit, but hanging onto outdated models can leave you a step behind the competition (and let\u2019s face it, that\u2019s not a great place to be).<\/p>\n

One of those funny things about segmentation: you can get lost in the weeds if you aren\u2019t careful. I\u2019ve seen teams gather mountains of data but then struggle to turn any of that info into actual strategy. Pick your models with intent; don\u2019t just collect data because it\u2019s there. If you\u2019re honest about your constraints\u2014time, people, money\u2014you\u2019ll make smarter choices about which segments to focus on first. Honestly, sometimes less really is more.<\/p>\n

3. Gather Data<\/h3>\n

For segmentation approaches, you will need to gather and analyze data about your customers. <\/p>\n

Examples of ways to gather this information include:<\/strong><\/p>\n