Love it or hate it, Elon Musk is one of the most eccentric billionaires of our times. His financial decisions and investments give us something to talk about. Even his own tweets can lead to heated discussions on the internet, and between big companies. For sure, this is not the first time Musk made something that impressed us. <\/p>\n
Just three weeks after buying 9.2% percent of Twitter, the owner of Tesla and Space X, took over the whole company<\/a>. An unexpected plot twist, since the directors were apprehensive about Elon’s purchase of the company.\u00a0<\/p>\n After confirming the new transaction through a press release, the billionaire reinforced the importance of his vision of free speech for our democracy (that he’s been preaching since the beginning of this whole story).<\/p>\n \u201cFree speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated\u201d<\/em><\/p>\n<\/p>\n Elon Musk<\/cite><\/p>\n<\/blockquote>\n We all agree that free speech is important. The question is that we can\u2019t ignore his countless controversies, including his own unconventional vision about free speech, which is considered radical and can lead Twitter to have more hate speech and fake news, according to some analysts<\/a>.\u00a0<\/p>\n And we sure can\u2019t forget that we marketers and brand owners who are on Twitter in a strategic way, might also feel the harm of the changes Musk is intending to do\u2014in fact, we are already feeling it: just one day after the acquisition, prominent users on the platform have been seeing wild swings in their follower counts<\/a>.<\/p>\n So\u2026 what might really change <\/em>on Twitter from now on? Will Musk\u2019s \u201cfreedom of speech\u201d boost hate speech and misinformation instead? And how does that affect brands that are on Twitter? <\/p>\n Let\u2019s dig into it.<\/p>\n\n