{"id":82020,"date":"2022-05-05T19:41:15","date_gmt":"2022-05-05T19:41:15","guid":{"rendered":"https:\/\/rockcontent.com\/?p=82020"},"modified":"2025-09-19T00:20:37","modified_gmt":"2025-09-19T03:20:37","slug":"mcdonalds-and-bk-misleading-ads","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/mcdonalds-and-bk-misleading-ads\/","title":{"rendered":"What McDonald’s And Burger King’s Misleading Advertising Accusations Teach Us About Marketing And Brand Trust"},"content":{"rendered":"\n

After almost one month of publicizing its new sandwich in Brazil, McDonalds had to withdraw it from circulation<\/a> after accusations that the burger \u201cMcPicanha\u201d (something like McRump) does not actually have any rump cap in its composition, but rather a sauce that gives the product its flavor and name. The burger launch was even advertised on Brazil’s biggest reality show, Big Brother Brasil, bringing a lot of hype to the product.<\/p>\n

Not to be left behind was its competitor, Burger King. Burger King also triggered a PROCON (a consumer protection bureau in Brazil, similar to CFPB) investigation for misleading the consumer with the \u201cRibs Whopper\u201d sandwich<\/a>. Launched at the end of 2021, like McDonalds, is not made with the meat that gives the sandwich its name, but rather with the sauce giving its aroma and the flavor.<\/p>\n

In addition to being triggered by authorities, both cases had negative repercussions on social media from consumers, who were not happy when they learned that the two sandwiches were not exactly what they expected. The companies had to answer it and even change their menu.<\/p>\n