{"id":82164,"date":"2022-05-10T18:28:17","date_gmt":"2022-05-10T18:28:17","guid":{"rendered":"https:\/\/rockcontent.com\/?p=82164"},"modified":"2025-09-19T00:12:00","modified_gmt":"2025-09-19T03:12:00","slug":"google-tool-inclusive-language","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/","title":{"rendered":"Google&#8217;s New Language Tool Raises Questions About The Importance Of Communicating Inclusively"},"content":{"rendered":"\n<p>Companies in general have a huge potential role to play in building a more inclusive society. There are many ways they can start doing it, and one important topic we have seen many companies working on is <strong>inclusive language.&nbsp;<\/strong><\/p>\n<p>Recently, <a href=\"https:\/\/nypost-com.cdn.ampproject.org\/c\/s\/nypost.com\/2022\/04\/25\/google-unveils-woke-writing-feature-for-inclusive-language\/amp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google announced a new \u201cinclusive language\u201d function<\/a> that is intended to flash a warning if writers use words that may not be inclusive to all readers.&nbsp;<\/p>\n<p>Have you ever thought about the <strong>power of the words<\/strong> as a tool to create a more inclusive environment?&nbsp;<\/p>\n<p>According to a global survey conducted by <a href=\"https:\/\/business.adobe.com\/blog\/the-latest\/despite-25-years-of-advertising-growth-diversity-remains-a-challenge#gs.d7uhab\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a> with its clients, 61% of the respondents find inclusiveness and diversity in advertising important, moreover, 76% of job seekers view a diverse workforce as an important factor when evaluating companies and considering job offers, based on a <a href=\"https:\/\/www.glassdoor.com\/employers\/blog\/diversity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glassdoor survey.&nbsp;<\/a><\/p>\n<p>As market data is showing us, this<strong> is<\/strong><strong> not an optional practice for businesses anymore.<\/strong><\/p>\n<p>Let\u2019s see how you can bring that into your brand and business with real, responsible&nbsp; and impactful actions, with some inspiration from Google, which is taking the lead on making an important step for a more inclusive language online.<\/p>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.3.min.js\" data-ion-embed-hash=\"eyJ1cmwiOiIvL2ludGVyYWN0aXZlLnJvY2tjb250ZW50LmNvbS90aGViZWF0LWJhbm5lcj9faW9uX3RhcmdldD1lbWJlZC0xLjAiLCJpZCI6Il9pb25faW9uaXplcl8xNjQzMzkxMzYyMzY3IiwiYXBwZW5kUXVlcnkiOmZhbHNlfQ==\"><\/script><\/p>\n<h1 class=\"wp-block-heading\">Inclusive language for brands<\/h1>\n<p>We will soon get into the details of the new \u201cinclusive language\u201d function presented by Google. But before that we need to ask: what is inclusive language?&nbsp;<\/p>\n<p>Inclusive language works to avoid stereotypes, bias, and discrimination against groups of people, and makes the receiver feel like they&#8217;re part of the target audience. So it passes through being sensitive to acknowledging diversity and showing respect to all people.<\/p>\n<h1 class=\"wp-block-heading\">What is Google really doing to take the lead on the future of inclusion online?<\/h1>\n<p>If we were writing an article about a successful <em>chairman<\/em> that had to report to a <em>policeman<\/em> the worst fraud in the history of <em>mankind<\/em>, involving the <em>landlord<\/em> and the <em>housewife<\/em>, the new tool from Google would warn us and suggest alternatives to be more inclusive to all readers.&nbsp;<\/p>\n<p>In the end, we will tell the same story about a successful <em>chairperson<\/em> that had to report to a <em>police officer<\/em> the worst fraud in the history of <em>humankind<\/em>, involving the <em>property owner<\/em>, a <em>homemaker<\/em>, but with a lot more<strong> responsibility and taking inclusive language into consideration.&nbsp;<\/strong><\/p>\n<p>This is the new function Google has rolled out that intends to steer its users away from what it deems to be politically incorrect words, like \u201clandlord\u201d and \u201cmankind.\u201d<\/p>\n<p>The online word processor\u2019s algorithm will alert them that their chosen terms \u201cmay not be inclusive to all readers\u201d and then goes a step further by suggesting alternative, more inclusive words to use. As we saw in the example above, it might suggest \u201chumankind\u201d instead of the gendered \u201cmankind,\u201d or \u201cpolice officer\u201d instead of \u201cpoliceman.\u201d<\/p>\n<p>While the new AI-powered language feature, called \u201cassistive writing,\u201d has been widely panned by critics (who have accused the search engine of being both intrusive and preachy), the fact is that these updates raise an important debate:<strong> the importance of inclusive language.<\/strong><\/p>\n<p>There&#8217;s a bit of irony in watching algorithms gently nudge us toward inclusive phrases, given how human habits are often so stubborn. Words can slip by unnoticed for years, and then suddenly you catch yourself wondering why you\u2019ve always defaulted to something like \u201cmankind\u201d instead of \u201chumankind.\u201d Sometimes it\u2019s just about breaking out of muscle memory, not about jumping onto some trend or following corporate policy just for the sake of optics.<\/p>\n<p>When you start to pay attention, you can spot these patterns in your own documents and emails. Ever catch yourself starting a team email with \u201cHey guys,\u201d and then pausing, suddenly aware of how that might land with someone who isn\u2019t a guy? It\u2019s small moments like those that build up, nudged along by reminders from a new tool or just by turning a habit over and looking at it from another angle. Sure, it may feel awkward\u2014maybe even a little forced at first\u2014but after a while, striving for more neutral words just becomes part of your routine. You stop noticing the mental edit and it becomes instinct, like checking for typos.<\/p>\n<p>At the same time, there\u2019s something almost liberating about adjusting your vocabulary. It nudges you to notice who\u2019s in the room, or maybe more to the point, who\u2019s missing from your audience when you default to certain words. The process isn\u2019t about shame or finger-pointing but stretching a bit so everyone gets a seat at the table\u2014or at least in the group chat. Language shapes our thinking, and sometimes a trivial word change is enough to keep a door open that habit might have quietly closed.<\/p>\n<p>We might get annoyed at yet another pop-up or auto-suggestion, but honestly, the point isn\u2019t to stifle anyone or make writing feel artificial. If anything, these nudges can prompt a little self-examination\u2014a pause before hitting send. And maybe that\u2019s all most of us really need: just a second\u2019s break in the rush to remember that real people are on the other end. If you\u2019ve ever cringed reading an old email of yours, you get what I mean\u2014language evolves, sometimes so quietly we barely notice, until one day the old ways feel odd or even exclusionary.<\/p>\n<p>There is no doubt that this is a \u201cone-way road\u201d for companies; it is not an optional practice for businesses anymore. More than ever, this topic has to be discussed seriously and is being taken as a priority by companies.&nbsp;<\/p>\n<p>You are not alone in this journey. There is a lot to learn and we want to be part of this journey with all brands and marketers who want to adopt inclusive language in their own communications.&nbsp;<\/p>\n<p>Let\u2019s see how we can get started.&nbsp;<\/p>\n<h1 class=\"wp-block-heading\">How can marketers and brands add inclusive language in their communications?&nbsp;<\/h1>\n<p>There are different ways to incorporate more inclusive language into your business. These tips will help you keep inclusivity and diversity in mind when planning your communications.<\/p>\n<h3 class=\"wp-block-heading\">1. Avoid unnecessarily gendered language<\/h3>\n<p>Gendered language is commonly understood as language that has a bias towards a particular gender and most of the cases using \u201cman\u201d as universal . As in the examples below there are many alternative ways to talk about any subject while keeping the radar on what is more appropriate.&nbsp;<\/p>\n<p><strong>Recommended:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Hey <strong>folks\/people,<\/strong> this last week was really busy for me.&nbsp;<\/li>\n<li>I would like to state that I am in complete agreement with what the<strong> chairperson<\/strong> said just now.<\/li>\n<li>The requested work takes 16 <strong>person-hours<\/strong> to complete.<\/li>\n<li>This is what your company needs to help all of<strong> humankind.<\/strong><\/li>\n<\/ul>\n<p><strong>Not recommended:<\/strong>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Hey <strong>guys<\/strong>, this last week was really busy for me.&nbsp;<\/li>\n<li>I would like to state that I am in complete agreement with what the<strong> chairman<\/strong> said just now.<\/li>\n<li>The requested work takes 16<strong> man-hours<\/strong> to complete.<\/li>\n<li>This is what your company needs to help all of<strong> mankind.<\/strong><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2. Avoid ableist language<\/h3>\n<p>Ableism is the discrimination of and social prejudice against people with disabilities based on the belief that typical abilities are superior. Ableist language includes words or phrases such as crazy, insane, blind to, cripple, dumb, and others. It reveals unconscious bias<a href=\"https:\/\/www.accessliving.org\/newsroom\/blog\/ableism-101\/#:~:text=Ableism%20is%20the%20discrimination%20of,defines%20people%20by%20their%20disability.\"> on the belief that typical abilities are superior<\/a>.<\/p>\n<p>Choose alternative words depending on the context. Below you can see more examples about out-dated expressions and how to use respectful language:&nbsp;<strong><\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-opt-id=1974581651  decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LSKmJEH6JwNHz4FusABOldehmtLZYFSK-I-PZMylaOKcSeFny1q_vHrCHACYE-TwAiOdTee4ADBSyfjtoLgtTyfSfYKHwxc8BY07_KqtFvSa0SPjpj4fQlEWTetoDns27IYD8m_hRGfCphHvGA\" alt=\"\"\/><figcaption>Source: <a href=\"https:\/\/www.aucd.org\/docs\/add\/sa_summits\/Language%20Doc.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">National Youth Leadership Network &#8211; NYLN&nbsp;<\/a><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">3. Write diverse and inclusive examples and avoid bias<\/h3>\n<p>Use diverse names, genders, ages, and locations in examples. Keep the following advice in mind:<\/p>\n<ul class=\"wp-block-list\">\n<li>Learn more about how to use <a href=\"https:\/\/www.un.org\/en\/gender-inclusive-language\/guidelines.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">gender-neutral language<\/a>;<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>To be able to be more sensitive and write for a global audience you should bring diverse examples about different cultural practices, figures of speech, and avoid being specific about only one culture;&nbsp;<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>When writing about older adults, avoid terms and figures of speech such as <em>the elderly<\/em>, <em>the aged<\/em>, <em>seniors<\/em>, <em>senior citizens<\/em>, or <em>80 years young<\/em>. Instead, use terms such as <em>older adults<\/em> or <em>aging population<\/em>;<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Don&#8217;t describe people without disabilities as <em>normal<\/em> or <em>healthy<\/em>. This contributes to othering and alienation of people with disabilities by implying that they are abnormal or sick. Use terms such as <em>nondisabled person<\/em>, <em>sighted person<\/em>, <em>hearing person<\/em>, <em>person without disabilities<\/em>, or <em>neurotypical person<\/em>;<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Avoid using expressions such as, <em>&#8220;Master bedrooms&#8221;<\/em>, &#8220;<em>Blacklists&#8221; <\/em>and &#8220;<em>whitelists\u201d, <\/em>the idiom<em> &#8220;sold down the river&#8221;<\/em> in our everyday speech, they may evoke racist notations rooted in our history. We should rethink the use of those worlds.<\/li>\n<\/ul>\n<p>Rethinking our language is also rethinking our society, our behaviors and practices. Language is alive and changes from time to time and our communication needs to be updated to:&nbsp;<\/p>\n<ol class=\"wp-block-list\">\n<li>Communicate better;&nbsp;<\/li>\n<li>Reach all people and;&nbsp;<\/li>\n<li>Combat prejudice, social stigma and discrimination.<\/li>\n<li>Make sure this is a shared vision with all the teams in your company<\/li>\n<\/ol>\n<p>Invest time in teaching and sharing this vision within the company, is an important step to have all the teams involved and part of this change.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Train the leadership and the communication team on what that means and why it is so important<\/li>\n<li>Add an inclusive language guide into your brand guideline<\/li>\n<li>Review company communications&nbsp;<\/li>\n<\/ul>\n<h1 class=\"wp-block-heading\">Wrap up<\/h1>\n<p>Words are powerful!&nbsp;<\/p>\n<p>Marketers and everyone who leads communication needs to ensure everyone feels included and represented in brand messages. With that in mind we can start a positive movement to inspire and create a chain of companies truly interested in creating an inclusive and diverse environment.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Learn with great examples from the market, such as Google&#8217;s new feature<\/li>\n<li>Strategically look into how you communicate today, and learn (via this article) tips on how to improve and make your communication reflect your business, culture and DNA<\/li>\n<li>Train and teach your team on how to be more responsible when communicating. The words you use and the language you incorporate into your messaging are also key to promoting a more equitable brand.&nbsp;<\/li>\n<\/ul>\n<p>Read here to find out more about <strong>Rock Content<\/strong>\u2019s commitment to <a href=\"https:\/\/rockcontent.com\/social-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">diversity and impact globally.&nbsp;<\/a><\/p>\n<p>Let\u2019s be a force for good and inspire great actions.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies in general have a huge potential role to play in building a more inclusive society. There are many ways they can start doing it, and one important topic we have seen many companies working on is inclusive language.&nbsp; Recently, Google announced a new \u201cinclusive language\u201d function that is intended to flash a warning if [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82170,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-82164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s New Language Tool: Communicating Inclusively<\/title>\n<meta name=\"description\" content=\"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s New Language Tool Raises Questions About The Importance Of Communicating Inclusively\" \/>\n<meta property=\"og:description\" content=\"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T18:28:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T03:12:00+00:00\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google&#039;s New Language Tool Raises Questions About The Importance Of Communicating Inclusively\" \/>\n<meta name=\"twitter:description\" content=\"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/\",\"url\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/\",\"name\":\"Google's New Language Tool: Communicating Inclusively\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-05-10T18:28:17+00:00\",\"dateModified\":\"2025-09-19T03:12:00+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\"},\"description\":\"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?\",\"breadcrumb\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/pingback.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s New Language Tool Raises Questions About The Importance Of Communicating Inclusively\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\",\"url\":\"https:\/\/pingback.com\/en\/resources\/\",\"name\":\"Pingback\",\"description\":\"Marketing for builders\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingback.com\/en\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\",\"name\":\"Carolina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g\",\"caption\":\"Carolina\"},\"sameAs\":[\"https:\/\/pingback.com\"],\"url\":\"https:\/\/pingback.com\/en\/resources\/author\/adm1n\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's New Language Tool: Communicating Inclusively","description":"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/","og_locale":"pt_BR","og_type":"article","og_title":"Google's New Language Tool Raises Questions About The Importance Of Communicating Inclusively","og_description":"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?","og_url":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/","og_site_name":"Pingback","article_published_time":"2022-05-10T18:28:17+00:00","article_modified_time":"2025-09-19T03:12:00+00:00","author":"Carolina","twitter_card":"summary_large_image","twitter_title":"Google's New Language Tool Raises Questions About The Importance Of Communicating Inclusively","twitter_description":"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?","twitter_misc":{"Escrito por":"Carolina","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/","url":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/","name":"Google's New Language Tool: Communicating Inclusively","isPartOf":{"@id":"https:\/\/pingback.com\/en\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#primaryimage"},"image":{"@id":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-05-10T18:28:17+00:00","dateModified":"2025-09-19T03:12:00+00:00","author":{"@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33"},"description":"Google launched a new tool to promote inclusive language. But how can brands develop this in their communications?","breadcrumb":{"@id":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/pingback.com\/en\/resources\/google-tool-inclusive-language\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/pingback.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google&#8217;s New Language Tool Raises Questions About The Importance Of Communicating Inclusively"}]},{"@type":"WebSite","@id":"https:\/\/pingback.com\/en\/resources\/#website","url":"https:\/\/pingback.com\/en\/resources\/","name":"Pingback","description":"Marketing for builders","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingback.com\/en\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33","name":"Carolina","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70cde532238b4f8bf4a6e7e589ff0a259eda38fa966564ca7ed7d23e61c27774?s=96&d=mm&r=g","caption":"Carolina"},"sameAs":["https:\/\/pingback.com"],"url":"https:\/\/pingback.com\/en\/resources\/author\/adm1n\/"}]}},"_links":{"self":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/82164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/comments?post=82164"}],"version-history":[{"count":4,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/82164\/revisions"}],"predecessor-version":[{"id":129723,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/posts\/82164\/revisions\/129723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/media?parent=82164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/categories?post=82164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingback.com\/en\/resources\/wp-json\/wp\/v2\/tags?post=82164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}