{"id":82779,"date":"2022-05-16T12:52:20","date_gmt":"2022-05-16T12:52:20","guid":{"rendered":"https:\/\/rockcontent.com\/?p=82779"},"modified":"2025-09-19T00:05:27","modified_gmt":"2025-09-19T03:05:27","slug":"linkedin-algorithm-changes","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/linkedin-algorithm-changes\/","title":{"rendered":"LinkedIn Algorithm Changes Will Prioritize Quality Content Across Brands And Profiles"},"content":{"rendered":"\n<p>After <a href=\"https:\/\/www.microsoft.com\/en-us\/investor\/earnings\/fy-2022-q3\/press-release-webcast\" target=\"_blank\" rel=\"noreferrer noopener\">six quarters of record levels of engagement growth<\/a>, LinkedIn \u2014 the professional social media platform with more than <a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">830 million members<\/a> \u2014 is on track to enhance user experience by updating its feed algorithm.<\/p>\n<p>Improvements include changes to how content is ranked in users\u2019 feeds and the ability to block categories of content, as well as choosing the type of content you want to see more, even if it&#8217;s from creators who aren&#8217;t part of your network.<\/p>\n<p>This is not only good news for users, but also for brands, who will have the opportunity to take advantage of these changes as part of their Marketing and recruiting strategies.<\/p>\n<p>So, what&#8217;s new about this optimization and how does one take advantage of that as a company? Let\u2019s dig into that.<\/p>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.3.min.js\" data-ion-embed-hash=\"eyJ1cmwiOiIvL2ludGVyYWN0aXZlLnJvY2tjb250ZW50LmNvbS90aGViZWF0LWJhbm5lcj9faW9uX3RhcmdldD1lbWJlZC0xLjAiLCJpZCI6Il9pb25faW9uaXplcl8xNjQzMzkxMzYyMzY3IiwiYXBwZW5kUXVlcnkiOmZhbHNlfQ==\"><\/script><\/p>\n<h2 class=\"wp-block-heading\">Users decide what they want to see<\/h2>\n<p>Now, more than ever, brands are focusing on providing relevant and <a href=\"https:\/\/pingback.com\/en\/resources\/content-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">tailored experiences<\/a> for customers by learning about their preferences.\u00a0<\/p>\n<p>LinkedIn understands the importance of this, therefore it&#8217;s <a href=\"https:\/\/blog.linkedin.com\/2022\/may\/5\/keeping-your-feed-relevant-and-productive\" target=\"_blank\" rel=\"noreferrer noopener\">integrating new functions<\/a>, with the aim that users have more control over feed content and decide what is relevant for them and what is not.<\/p>\n<p>Now, an <strong>\u201cI don&#8217;t want to see this\u201d option<\/strong> is available on every post, allowing users to reduce the view of content from certain topics, authors, or creators. They will only have to click on the 3 dots that appear in the corner of the publication and choose the option mentioned. In this section, they can also report specific content that goes against the LinkedIn Professional Community Policies.<\/p>\n<p>The company is also testing a function that allows users to <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/134715\" target=\"_blank\" rel=\"noreferrer noopener\">reduce political content <\/a>showing up on their feeds. This includes content related to political parties and candidates, election outcomes, and ballot initiatives. To activate this option, users can click on the <strong>More <\/strong>icon on the upper right of a post or in their feed preferences settings.\u00a0<\/p>\n<p>Once it\u2019s activated, it will remove the specific post from their feed, and over time, it will show less of that content to the user.&nbsp;<\/p>\n<p>This feature is only available in English and to members in the US at this time, but based on the feedback, they plan to expand these changes to other languages and regions.&nbsp;&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZiZhiBt8jjNRPZEvzeJEQ57MSU5NtBToa45QtTGcFEHxNPdMlickzUhUunaz_7xMVX9xrJbgyF5AbaKIXBhHCE2A_2PcGbxwKERM0tR8COIju_JbWX4yQbvEdLhBBXCn5S9V98HMtGugDI9S1g\" alt=\"\"\/><figcaption>Source: LinkedIn<\/figcaption><\/figure>\n<\/div>\n<p>For companies, brands, and people who work in political and advocacy roles, this could have a heavy impact, especially on their platform reach and performance. If enough people decide to switch it off, it\u2019s best that creators be prepared.<\/p>\n<p>Another novelty is that users will be able to choose if they want to see more content from certain authors, leaders, and industry experts, even if they aren\u2019t part of their network.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dNNME3DYO5Xfm7IALah0CxjWDPLX2BXt2Gst3qKISgXXqYH6kfLvYteyhwOV-vhbXcxyOiUNV4xZthNKUNTOv7UoTUlVmgteDUIGIrnmwSzzPN7F7_r_H0BxiyF0JnA9lhkxWwYzHT5D9FP2xA\" alt=\"\"\/><figcaption>Source: <a href=\"https:\/\/blog.linkedin.com\/2022\/may\/5\/keeping-your-feed-relevant-and-productive\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/figcaption><\/figure>\n<\/div>\n<p>At this point, it\u2019s pretty clear that LinkedIn is nudging everyone\u2014brands and individuals alike\u2014toward a kind of selective transparency. People want a less cluttered feed and more direct access to stuff that actually matters to them, rather than whatever happens to be trending. The shift means companies can\u2019t really hide behind viral tricks or endlessly recycled motivational quotes. They have to actually give something of value, or risk drifting quietly out of sight.<\/p>\n<p>There\u2019s also a bit of a double-edged sword here: if you\u2019re a smaller voice or a niche player, these updates could help you break into feeds that were previously tuned out by default. But it might be a rougher ride for anyone who\u2019s coasting on old, engagement-baiting formulas or posting those endless, generic polls. It\u2019s an arms race for relevance now\u2014one that rewards the thoughtful and penalizes the lazy, which, honestly, feels overdue.<\/p>\n<p>Though most users are used to following connections or companies they know, the algorithm is getting smarter about picking up on the subtle stuff you dwell on or interact with\u2014sometimes even the things you scroll past, but hesitate over for a beat. It\u2019s a little eerie, but these micro-signals actually help LinkedIn suggest voices or topics you\u2019d never search for directly. For brands, this means quality and consistency matter more than ever, because the algorithm&#8217;s watching even when it seems like nobody else is.<\/p>\n<p>And just so nobody thinks these changes are all smoke and mirrors, LinkedIn has been fairly open about tweaking the weights of various engagement metrics in 2025. Comments that actually result in legitimate back-and-forth get a nudge, while spammy likes or copy-paste replies get demoted\u2014not an entirely perfect science, but it\u2019s way better than the wild west it used to be. I haven\u2019t seen a thorough before-and-after breakdown, but the difference is starting to show up in fewer random viral posts and a bit more substance in the mix.<\/p>\n<h2 class=\"wp-block-heading\">Irrelevant news and poor quality content will be gone<\/h2>\n<p>Did you ever receive a notification, hoping for big news, only to find out a contact commented on another user\u2019s post (you don\u2019t even follow)? Well, that\u2019s about to change.&nbsp;<\/p>\n<p>With this update, LinkedIn\u2019s feed will show:<\/p>\n<ul class=\"wp-block-list\">\n<li>less irrelevant updates;<\/li>\n<li>less engagement-baiting posts,<\/li>\n<li>less irrelevant polls from people you are not connected with.<\/li>\n<\/ul>\n<p>Instead, the feed will show more:<\/p>\n<ul class=\"wp-block-list\">\n<li>targeted activity from a user\u2019s network;<\/li>\n<li>posts that spark conversation and engage discussion (helpful for career growth and development);<\/li>\n<li>relevant content (like posts and videos) that is based on users\u2019 interests;<\/li>\n<li>news and insights from people you want to hear from.<\/li>\n<\/ul>\n<p>The social media network announced they will promote less poor quality content that asks for interactions as well as notifications about position changes and minor updates, and prioritize <a href=\"https:\/\/pingback.com\/en\/resources\/evergreen-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">high-quality content<\/a>.\u00a0<\/p>\n<p>But what\u2019s considered \u201chigh-quality\u201d and relevant content? Here I&#8217;ll give you some ideas:<\/p>\n<ul class=\"wp-block-list\">\n<li>Blog posts that produce relevant conversations regarding interesting topics for your audience. Remember that <a href=\"https:\/\/www.brafton.com\/blog\/social-media\/5-of-the-best-types-of-content-to-post-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">long-form content performs better<\/a>.<\/li>\n<li>Third-party content: engaging and reputable content from other publishers is always welcomed. Provide your contacts with material that is helpful for their career growth and development.\u00a0<\/li>\n<li>Videos: you can create informational or educational material in the format of short interviews, animations, or quick recommendations and tips.<\/li>\n<\/ul>\n<p>To create relevant content, the most important thing is to know your audience and what opportunities you can provide for them. What questions do they have? How can you help them find the answers? What do they want to hear about?&nbsp;<\/p>\n<p>Also, remember there\u2019s more than one format: you can create display articles, videos, job listings, and more to give your contacts what they are looking for, and most likely, the content they best engage with.<\/p>\n<h2 class=\"wp-block-heading\">What are the opportunities for companies and recruiters?<\/h2>\n<p>One of the top priorities for social media platforms today is increasing engagement by designing personalized experiences for users based on their interests.<\/p>\n<p>Make sure your posts spark conversations and discussions that users find helpful for their careers and professional development.<\/p>\n<p>In light of LinkedIn&#8217;s algorithm change, companies need to move away from growth hacks based on expressly engaging with content via likes or reactions. Instead, start creating relevant and high-quality content to <a href=\"https:\/\/pingback.com\/en\/resources\/brand-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">build a solid audience<\/a>, interested in what they have to say! My advice? Focus on<strong> reliability, credibility, and authenticity.<\/strong><\/p>\n<p>Marketing and recruiting strategies need to grow with the algorithm and this is the perfect opportunity for brands to launch high-quality strategies that build awareness and drive revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After six quarters of record levels of engagement growth, LinkedIn \u2014 the professional social media platform with more than 830 million members \u2014 is on track to enhance user experience by updating its feed algorithm. Improvements include changes to how content is ranked in users\u2019 feeds and the ability to block categories of content, as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82780,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-82779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Algorithm Changes Will Prioritize Quality Content<\/title>\n<meta name=\"description\" content=\"Changes in the LinkedIn algorithm will give users more control over what they see in their feeds. 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