How can a company that already has millions of active users go even further to reach new audiences and not fall into a monotone routine for its community?<\/p>\n
Since companies realized that the most valuable thing users have to offer is their attention, we have seen some huge changes in the entertainment world. Netflix entered the gaming market<\/a>, so it was just a matter of time until TikTok could pull a similar move. And that day has come.<\/p>\n Known to popularize short content videos and being copied by other social media giants, like YouTube<\/a> and Instagram<\/a>, TikTok is now running to a new and engaged audience. According to a report by Reuters<\/a>, ByteDance, the brand owner of TikTok, has begun running some tests in Vietnam, so that users can play games inside the video-sharing platform. Mobile games are a great way to boost revenue through advertising, in-game currency items, and also to keep users inside the platform.<\/p>\n