{"id":85541,"date":"2022-06-08T14:35:34","date_gmt":"2022-06-08T14:35:34","guid":{"rendered":"https:\/\/rockcontent.com\/?p=85541"},"modified":"2025-09-18T23:32:06","modified_gmt":"2025-09-19T02:32:06","slug":"content-cannibalization-study","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/content-cannibalization-study\/","title":{"rendered":"Eliminating SEO Content Cannibalization Boosts Traffic By 110%, Keyword Insights Says"},"content":{"rendered":"\n

If you are a Digital Marketer or create content for the internet, you have certainly heard of Keyword Insights<\/a>, a tool developed with the aim of helping companies and web content creators to optimize their SEO strategies<\/a> and achieve better organic results in search engines.<\/p>\n

Many professionals use the tool daily to create online content and perform keyword research identifying content that can be made based on keyword clusters<\/a>.<\/p>\n

However, in a recent attempt, Keyword Insights used keyword clusters to identify content to be eliminated \u2014 the opposite of what they used to apply this strategy for \u2014 and they achieved fantastic results<\/a>: a 110% increase in organic traffic due to reduced content cannibalization!<\/strong><\/p>\n

First of all, what is content cannibalization?<\/strong><\/h2>\n

Content cannibalization happens when you have multiple pages targeting the same or similar keywords, causing these contents to compete with each other for Google ranking and, consequently, harming your site’s organic performance.<\/p>\n

Let’s say you have two posts on the same topic, LinkedIn’s algorithm<\/a>, for example. In this case, Google cannot identify which of the articles should rank higher for a specific query. As a result, both posts will likely rank low, meaning you won’t be able to consistently rank well for either one.<\/p>\n

Another problem generated by cannibalization is that, depending on the site and how the pages are being structured, larger sites can unnecessarily inflate their number of pages and reduce the crawling efficiency\/crawl budget.<\/p>\n

And it is at this point that Keyword was able to capitalize and reduce a website’s URL count by around 15 million, increasing organic traffic by 110%.<\/p>\n

A case study of a real estate website in the US<\/strong><\/h2>\n

The client that made Keyword achieve these results was a large real estate website in the US. The types of queries they wanted to rank for were like:<\/p>\n