{"id":85806,"date":"2022-03-14T16:50:00","date_gmt":"2022-03-14T16:50:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=85806"},"modified":"2025-09-19T02:47:14","modified_gmt":"2025-09-19T05:47:14","slug":"tiktok-influencers","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/tiktok-influencers\/","title":{"rendered":"How to Find TikTok Influencers for Your Brand"},"content":{"rendered":"\n

We’ve been actively following trends for years and it’s no surprise social media marketing has evolved to be more refined, especially as we’ve watched influencers begin to command growing groups of audiences.<\/p>\n

TikTok, one of the most current dominating networks, is a web space we believe marketers should consider investing efforts in because of the powerful impact influencer marketing<\/a> has on audiences.<\/p>\n

Since influencer interactions are authentic, this means people gravitate towards their opinions and take them seriously. <\/strong>It’s definitely an option worth exploring when defining your marketing goals.<\/p>\n

How Popular is TikTok?<\/strong><\/h2>\n

Online videos are highly popular, and TikTok has created the perfect approach for users to share short-form videos with each other. In fact, the network has been steadily growing in popularity over the last few years. During the COVID-19 pandemic, usage of TikTok soared.<\/p>\n

By September 2025, the number of people using TikTok had been up a “staggering 75%”<\/a> from the beginning of that year. This boils down to one in six people becoming weekly users of the network, and TikTok owning 33x more users than its nearest direct competitor. That’s significant.<\/strong><\/p>\n

While life is somewhat getting back to normal, TikTok’s popularity hasn’t really waned. In fact, people aren’t just consuming content \u2013 they’re now creating it too – and becoming influencers themselves.<\/p>\n

In fact, many of them have become quite prolific and have attained celebrity status in their own right. These individuals can play an important role in an organization’s marketing strategy.<\/p>\n

What are TikTok Influencers?<\/strong><\/h2>\n

In a nutshell, TikTok influencers are people who have substantial influence over their TikTok followers. Users of the network eagerly await their videos or live feeds and devour the content they share.<\/p>\n

As a result, marketers have discovered the power TikTok influencers have over online users \u2013 according to statistics<\/strong><\/a>,<\/strong> 51% of marketers feel influencers help<\/strong> equip them to build a better customer base, with 70% of them planning to increase the funds they have in their influencer budget.<\/p>\n

One of the primary reasons why marketers are drawn to TikTok and other social media influencers is because a growing percentage of audiences place a high level of trust in what a TikTok influencer says<\/strong>, making it very appealing \u2013 and potentially highly lucrative \u2013 an area of marketing to invest in.<\/p>\n

TikTok does have an official advertising platform, but audiences still tend to gravitate more to the organic approach a good influencer tends to take.<\/p>\n

You might find it beneficial to try both options to see which one delivers the better ROI or use a combination of both strategies.<\/p>\n

How to find TikTok Influencers<\/strong><\/h2>\n

Influencers can play an important role in better campaign performances and help brands significantly boost awareness. If you’re looking to connect with a\u00a0TikTok influencer\u00a0to increase your brand visibility<\/a>, there are several ways you can approach this. Read on to learn more about our top tips on how to find TikTok influencers.<\/p>\n

Know Your Audience<\/strong><\/h3>\n

Before investing efforts into finding TikTok influencers, the first step is to make sure your audience is actually spending time on the TikTok app<\/strong>.<\/p>\n

If they are, you can move forward to identifying who the best influencers might be to promote your brand. However, if your audience isn’t genuinely using TikTok often, you’re probably better off exploring other online spaces where your target audience is spending their time.<\/p>\n

Do an Organic Google Search<\/strong><\/h3>\n

Using strategic keywords, you can quickly identify TikTok influencers in your niche industry. A Google search is an easy and free way to identify compatible influencers.<\/p>\n

For instance, if you run a travel agency, you can plug in “top travel TikTok influencers” or “top fitness influencers on TikTok”. Once you populate a list of search results, carefully examine the types of videos they make and how often they share content.<\/p>\n

It can be a little overwhelming at first, because there are just so many results and a lot of them feel the same\u2014at least on the surface. But don\u2019t get discouraged if you find yourself clicking through a sea of familiar smiles and \u201cfollow for more\u201ds. If you dig a little deeper, you\u2019ll notice nuances in their styles, their frequency, or even the way they interact with comments. Not every suggested \u201ctop\u201d influencer will mesh with your brand\u2019s vibe, so it\u2019s worth trusting your gut as you scroll.<\/p>\n

Also, there\u2019s always a temptation to stick with names you recognize from headlines or lists made by the usual marketing blogs. That\u2019s not a bad place to start, but sometimes the best fit is someone just outside the mainstream radar, maybe an up-and-comer with a smaller but fiercely loyal following. Overlooking these folks can mean missing out on audiences who actually pay attention, not just scroll past. It\u2019s kind of like shopping for fruit at a farmer\u2019s market versus a big chain store\u2014you don\u2019t know what gems you\u2019ll find unless you look closely.<\/p>\n

Search by Location<\/strong><\/h3>\n

This tip will depend upon your industry \u2013 if your growth depends upon local audiences, you will want to search for influencers by location.<\/p>\n

Many consumers \u2013 and influencers \u2013 care about supporting small businesses, so if you fit this profile and can find the right influencer, it can be a match made in heaven<\/strong>.<\/p>\n

Using TikTok in your local online marketing<\/a> strategy is a brilliant way to help to gain local exposure and steadily grow your audience.<\/p>\n

Search by Follower Size<\/strong><\/h3>\n

It goes without saying influencers with large followings have high potential. Try performing a search by follower size to see if you can find a good match.<\/p>\n

Important to keep in mind is to not be fooled by large numbers because there is more to the formula. Look at engagement and actual reach (e.g. likes, views, and comments), which brings us to our next point\u2026<\/p>\n

Search by Engagement Rate<\/strong><\/h3>\n

A large number of followers can be beneficial, but more important is engagement. <\/strong>The perfect influencer will be passionate and will actively interact with their audiences.<\/p>\n

If all they’re doing is talking in cyberspace on a one-way street, it’s not uncommon for people to eventually tune out and stop listening. Like many other forms of marketing, it is that it boils down to quality over quantity.<\/p>\n

Explore Hashtags<\/strong><\/h3>\n

Since TikTok influencers tend to quickly respond to popular trends on the app, they start to routinely check trending hashtags. Look for hashtags that are relatable to your brand and then pull up the most high-volume influencers. You might find better success if you use specific keywords along with #ad in your searches so you can see the types of products or services being promoted.<\/p>\n

Most of them will latch onto trends to spread their own visibility and get more followers \u2013 so it’s a safe bet you’ll discover the types of influencers you want with niche hashtags you search for.<\/p>\n

Search Other Social Media Networks<\/strong><\/h3>\n

TikTok has a steadily growing number of influencers, but many of them didn’t create a TikTok account and immediately explode in popularity. Some of the popular ones already had an established following.<\/p>\n

Take time to check other social media networks, since many influencers leave footprints in several different online spaces.<\/strong><\/p>\n

You might even discover you already have relationships with them on other networks and can carry your content from one network to another to broaden your reach.<\/p>\n

Check out this short video we’ve found that shares some great additional tips and suggestions for getting started on identifying the best TikTok influencer for your brand.<\/p>\n

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