{"id":86054,"date":"2022-06-22T14:11:03","date_gmt":"2022-06-22T14:11:03","guid":{"rendered":"https:\/\/rockcontent.com\/?p=86054"},"modified":"2025-09-18T23:14:38","modified_gmt":"2025-09-19T02:14:38","slug":"seo-challenges-brands-are-facing","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/seo-challenges-brands-are-facing\/","title":{"rendered":"The Top 6 SEO Challenges Brands Are Facing In 2024, According To HubSpot Data"},"content":{"rendered":"\n

Google’s algorithm is changing very often, so every marketer that works with SEO<\/a> must pay attention to those updates in order to change their digital strategies or create new ones. It makes many companies ask themselves which SEO challenges they will find<\/strong>.<\/p>\n

Recently, HubSpot has published a report about web traffic and analytics<\/a> to know how websites are performing and what they must have to be on the top of search engine results.<\/p>\n

Based on the report, we decided to write this article that introduces the main challenges in terms of SEO and how to face them. Are you ready?<\/p>\n

What are the 6 SEO challenges that brands can anticipate this year?<\/h2>\n

Let’s take a look at the challenges every marketer must be aware of.<\/p>\n

1. Staying on top of algorithm changes<\/h3>\n

Google’s algorithm is constantly changing, and marketers must keep up with these updates. We had several changes in 2023 and significant updates in 2025, including the March 2025 Core Update<\/a>.<\/p>\n

In 2023, Google rolled out 10 major updates, focusing on improving user experience, refining search intent accuracy, and enhancing content quality assessments. The updates continued in 2025 with 5 major changes so far, including significant adjustments to the core algorithm and updates to better recognize and reward high-quality, original content.<\/p>\n

Every time an update occurs, the way Google evaluates every webpage changes, which can be either beneficial or detrimental to your content strategy. <\/p>\n

A user <\/em>reported to Google<\/em><\/a> that he had the first position for years and, then, in one night, lost 3-4 positions.<\/em><\/p>\n

So, the tip to avoid this kind of problem is being on top of your industry<\/strong>. Regardless which kinds of changes come, producing content about the main topics of your niche helps you to get along with the algorithm.<\/p>\n

Here at Rock Content<\/strong>, we publish trend articles three times a week. So, if you want to know what is new in Digital Marketing, stick with us and sign up for our newsletter!<\/p>\n

<\/div>\n
\n
\n