{"id":86112,"date":"2022-06-23T18:28:54","date_gmt":"2022-06-23T18:28:54","guid":{"rendered":"https:\/\/rockcontent.com\/?p=86112"},"modified":"2025-09-18T23:11:46","modified_gmt":"2025-09-19T02:11:46","slug":"telegram-premium-launched","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/telegram-premium-launched\/","title":{"rendered":"Telegram Premium Is Now Available For Subscription. But Is It A Worthwhile Marketing Strategy?"},"content":{"rendered":"<p>Telegram has recently launched Telegram Premium, a new subscription service that offers an exclusive experience for the users. The paid service will offer additional features and first-hand new feature releases, and it costs anywhere between $5 &#8211; $6 per month.&nbsp;<\/p>\n<p><a href=\"https:\/\/telegram.org\/blog\/700-million-and-premium?ln=r\" target=\"_blank\" rel=\"noreferrer noopener\">According to their statement<\/a>, the goal is to \u201coffer all the resources-heavy features users have asked for over the years while preserving free access.\u201d In other words, Telegram has found a way to deliver a more unique and amplified version of the app, without compromising the free version, so appreciated (and downloaded) all over the globe.\u00a0<\/p>\n<p>In numbers, <a href=\"https:\/\/www.statista.com\/statistics\/234038\/telegram-messenger-mau-users\/#:~:text=In%20April%202020%2C%20the%20company,downloaded%20apps%20in%20the%20world.%22\" target=\"_blank\" rel=\"noreferrer noopener\">Telegram ended April 2022 with over 500 million monthly active users <\/a>and was one of the 10 most downloaded apps in the world. To give you a quick perspective of its growth, the app increased its user base by 25% in only two years (remember that we are talking about millions of people). Nowadays, the app has already achieved 700 million.\u00a0\u00a0<\/p>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.3.min.js\" data-ion-embed-hash=\"eyJ1cmwiOiIvL2ludGVyYWN0aXZlLnJvY2tjb250ZW50LmNvbS90aGViZWF0LWJhbm5lcj9faW9uX3RhcmdldD1lbWJlZC0xLjAiLCJpZCI6Il9pb25faW9uaXplcl8xNjQzMzkxMzYyMzY3IiwiYXBwZW5kUXVlcnkiOmZhbHNlfQ==\"><\/script><\/p>\n<p>And what I love the most about Telegram\u2019s growth and Telegram Premium is the story behind it. Telegram has never paid to advertise its apps. Their entire growth came from the old (but gold) method of personal recommendations. People invited their friends to join the app and, one by one, they decided to become a part of it. Does it bring you a sense of community?<\/p>\n<p>For me, it does. Telegram was capable of building its own brand community, by only delivering a good and helpful service.\u00a0<\/p>\n<p>It\u2019s kind of wild, honestly, that a platform can get this far without splurging on ads or influencers. Just people, nudging friends and coworkers, and\u2014next thing you know\u2014it\u2019s seven hundred million strong. Sometimes I wonder if this sort of word-of-mouth magic is just old-fashioned luck or some lost art we should all study. Either way, the effect on user trust is real, and possibly one of Telegram\u2019s biggest hidden assets as it moves toward paid offerings.<\/p>\n<p>By the way, watching the shift from purely free features to a tiered, premium offering brings up a lot of questions about what people are really willing to pay for online. Does a \u201cbrand community\u201d fall apart if some users opt to pay for more? Or does it get tighter, with folks seeing more value and wanting to chip in? Maybe Premium ends up more like a secret handshake than a velvet rope\u2014though only time will really tell.<\/p>\n<p>Going further, one of the reasons why Telegram has launched the Premium version, was because <a href=\"https:\/\/telegram.org\/blog\/700-million-and-premium?ln=r\">many users have expressed their desire to support their team<\/a> \u2013 they wanted to support Telegram\u2019s continued development and were willing to pay for more features. Again, I can\u2019t describe this movement with other words than a strong sense of brand community.&nbsp;<\/p>\n<h1 class=\"wp-block-heading\">What can the Telegram Premium mean for your Marketing strategy?<\/h1>\n<p>This is all great. But how can you \u2013 as a marketer \u2013 take any benefits from Telegram Premium? Well, the first thing (and as a piece of strong advice) is to learn from them. Telegram shows us the power and importance of having a strong brand community, and how you can grow your brand with their help.&nbsp;<\/p>\n<p>A brand community gives you a chance to foster an environment that supports strong loyalty and allows people to connect emotionally to your brand. <a href=\"https:\/\/pingback.com\/en\/resources\/brand-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learning how to build an engaged and loyal brand community<\/a> is the first lesson Telegram leaves with you.<\/p>\n<p>The second thing is about the new features available. If you use Telegram as part of your strategy, the Premium version includes new tools to organize your chat list.<\/p>\n<p>Also, public figures and organizations can verify their group, channels, or bot, which can give your brand more authority. And talking about bots, Bot developers can now include a photo or video in the \u201cWhat can this bot do?\u201d section of their bots to show off their features.<\/p>\n<p>Unfortunately, not everything is rainbows and butterflies for marketers who use Telegram as part of their paid strategy. In some countries, the app shows Sponsored Messages on large, public channels.<\/p>\n<p>If this is your case, it is important to highlight that this option will no longer appear for Premium subscribers, only for the free ones.\u00a0<\/p>\n<p>There are other features available on Telegram Premium that you can explore and try with your Marketing strategy and, who knows, to also use them to start a conversation with your brand community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telegram has recently launched Telegram Premium, a new subscription service that offers an exclusive experience for the users. The paid service will offer additional features and first-hand new feature releases, and it costs anywhere between $5 &#8211; $6 per month.&nbsp; According to their statement, the goal is to \u201coffer all the resources-heavy features users have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86113,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-86112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telegram Premium Is Now Available For Subscription. But Is It A Worthwhile Marketing Strategy?<\/title>\n<meta name=\"description\" content=\"Telegram Premium was recently launched. What\u2019s the strategy and the possible opportunities for marketers behind it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/telegram-premium-launched\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telegram Premium Is Now Available For Subscription. But Is It A Worthwhile Marketing Strategy?\" \/>\n<meta property=\"og:description\" content=\"Telegram Premium was recently launched. 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