{"id":87085,"date":"2022-07-21T18:35:05","date_gmt":"2022-07-21T18:35:05","guid":{"rendered":"https:\/\/rockcontent.com\/?p=87085"},"modified":"2025-09-18T22:45:08","modified_gmt":"2025-09-19T01:45:08","slug":"tiktok-marketers-intend-spend-more-money-2022","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/tiktok-marketers-intend-spend-more-money-2022\/","title":{"rendered":"TikTok Is The Platform Marketers Intend To Spend More Money In 2022. I Explain Why"},"content":{"rendered":"

TikTok has become marketer\u2019s sweetheart when it comes to social media platforms. So, it was no surprise to find TikTok as the platform to be most invested<\/a> by marketers in 2025, according to the State of Marketing Report 2025<\/a>. <\/p>\n

But is it enough just being on this channel, replicating the content, and investing money in it because everybody is doing so? How can you take advantage of this in the best way possible?<\/p>\n

This article is the first in a series of three dissecting some topics from the State of Marketing Report 2025<\/a>. This report was created in collaboration with HubSpot, Rock Content<\/strong>, Wistia, and Litmus. The material can be downloaded for free. Be ready for tons of amazing and modern Marketing insights.<\/p>\n

I am Pedro Lopes, Digital Marketing Specialist here at Rock Content<\/strong>, and I\u2019ll be your guide today. Oh, and I strongly suggest you open your notes, cause you\u2019re about to have some powerful insights!<\/p>\n

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The TikTok Phenomenon<\/h2>\n

It is quite ironic to think that TikTok, a social media channel that is all about moves, motion, and dynamicity, became this crazy sensation during the pandemic, a period of pure stagnation. <\/p>\n

But it also leads to a slightly predictable result: people would lack being able to live in the movement. Going out to exercise, socialize and move! So, eventually, the demand would blow through the roof.<\/p>\n

Now, Zuckerberg Inc. has to do what they do best when they have competition: copy them<\/a>. And that behavior can teach us a lot about the main topic of this article. <\/p>\n

But first, let\u2019s rewind a bit to understand how TikTok carved its way to the top:<\/p>\n

TikTok over the years among marketers and brands <\/h2>\n

What most people don\u2019t know is that TikTok\u2019s original name is Douyin<\/strong>, created in China, back in 2016. TikTok only became famous after the Chinese company acquired another social media service in 2018, Musical.ly, and launched it as the \u201cinternational\u201d version of Douyin.<\/p>\n

TikTok has been growing ever since, surpassing 2 billion mobile downloads worldwide in 2020. Bloomberg<\/a> says that the \u201cvideo app is on track to triple revenue this year to $12 billion dollars\u201d, corresponding to 3.5% of the gross advertisement net revenue. <\/p>\n