{"id":87244,"date":"2022-07-25T18:36:03","date_gmt":"2022-07-25T18:36:03","guid":{"rendered":"https:\/\/rockcontent.com\/?p=87244"},"modified":"2025-09-18T22:44:06","modified_gmt":"2025-09-19T01:44:06","slug":"brands-on-tiktok","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/brands-on-tiktok\/","title":{"rendered":"12 Brands Doing Great Marketing On TikTok To Inspire You"},"content":{"rendered":"\n<p>Short video has become one of the biggest trends in Digital Marketing today, making content creators and brands bet on the popularity and influence of this new format.<\/p>\n<p>TikTok, the main social network for short videos, has already reached the mark of <a href=\"https:\/\/www.instagram.com\/p\/CUU-Z4jM3lY\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 1 billion monthly active users<\/a>, who spend an average of <a href=\"https:\/\/mobile.twitter.com\/TheNetworkEC\/status\/1515003112741822464\" target=\"_blank\" rel=\"noreferrer noopener\">25+ hours per month on the app<\/a>.&nbsp; The growth is so large that it is worrying competitors like <a href=\"https:\/\/pingback.com\/en\/resources\/instagram-becoming-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/pingback.com\/en\/resources\/gen-z-searching-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>.<\/p>\n<p>Even with this impressive data, marketers still face a great challenge, creating content that engages with the consumer audience, as only 9% consider TikTok as their most engaged social platform, according to the <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-rockcontent-SOM-2022-blg\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing Report 2025<\/a>, released by Hubspot, <strong>Rock Content<\/strong>, Litmus and Wistia.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=151516714  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-4.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87249\"\/><figcaption>Source: <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-rockcontent-SOM-2022-blg\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing Report 2025<\/a><\/figcaption><\/figure>\n<\/div>\n<p>The same report (which you can <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-rockcontent-SOM-2022-blg\" target=\"_blank\" rel=\"noreferrer noopener\">download for free<\/a>) shows that short-form video content like TikTok and Instagram Reels are the most effective type of social media content and have the highest ROI compared to any other format.<\/p>\n<p>So, to help you get better results on this social network, I\u2019ll list <strong>12 brands doing great Marketing on TikTok<\/strong> and explain the content strategy behind them. Let\u2019s go?<\/p>\n<p><script src=\"https:\/\/ionfiles.scribblecdn.net\/scripts\/ionizer-1.3.min.js\" data-ion-embed-hash=\"eyJ1cmwiOiIvL2ludGVyYWN0aXZlLnJvY2tjb250ZW50LmNvbS90aGViZWF0LWJhbm5lcj9faW9uX3RhcmdldD1lbWJlZC0xLjAiLCJpZCI6Il9pb25faW9uaXplcl8xNjQzMzkxMzYyMzY3IiwiYXBwZW5kUXVlcnkiOmZhbHNlfQ==\"><\/script><\/p>\n<h2 class=\"wp-block-heading\">12 brands on TikTok with awesome content strategies<\/h2>\n<h3 class=\"wp-block-heading\">1. Semrush<\/h3>\n<p>Whoever thinks TikTok is not a place for B2B companies needs to change their mindset. One brand that is nailing their Marketing at the platform is the keyword research platform <a href=\"https:\/\/www.tiktok.com\/@semrush?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a>.<\/p>\n<p>They present really useful information to search marketers in a fun and entertaining way, and that\u2019s magical. Sometimes you couldn\u2019t even say their posts are coming from a B2B company.<\/p>\n<p>One content series that I like the most is the \u201cYou searched for WHAT?\u201d series. They present an introduction to the search topic and then they present a satirical sketch about it. And, of course, to make it more hilarious, the search queries are all very funny.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@semrush\/video\/7116566921650425134\" data-video-id=\"7116566921650425134\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@semrush\" href=\"https:\/\/www.tiktok.com\/@semrush?refer=embed\">@semrush<\/a> <\/p>\n<p>The question that has divided people for centuries\u2026 is a hot dog a sandwich?\ud83e\udd14\ud83c\udf2d<a title=\"strugglesearch\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/strugglesearch?refer=embed\">#strugglesearch<\/a> <a title=\"debate\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/debate?refer=embed\">#debate<\/a> <a title=\"sketchcomedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sketchcomedy?refer=embed\">#sketchcomedy<\/a> <a title=\"searchhistory\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/searchhistory?refer=embed\">#searchhistory<\/a> <a title=\"trending\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#trending<\/a> @google<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Semrush\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7116566895444134699?refer=embed\">\u266c original sound &#8211; Semrush<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3 class=\"wp-block-heading\">2. Netflix<\/h3>\n<p>Netflix has over 26 million followers on TikTok and a legion of fans who engage and promote its content. Many of the videos are cut from the streaming content itself to promote releases, as well as behind-the-scenes content and exclusive interviews with the actors, always in a very light and fun way.<\/p>\n<p>This makes the audience feel special when having access to unique content on the platform. In addition, <a href=\"https:\/\/www.tiktok.com\/@netflix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix&#8217;s profile<\/a> on TikTok bets on quick games with the public and fun cuts from the series to increase engagement and organic sharing of its content.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=826404393  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-5.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87251\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">3. WANNA<\/h3>\n<p><a href=\"https:\/\/pingback.com\/en\/resources\/b2b-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer Marketing<\/a> is huge on TikTok. The creators on the platform offer a great opportunity for your brand to get closer to your audience and even build a community around it.<\/p>\n<p>When the fashion-tech startup WANNA promoted their new Augmented Reality app \u201c<a href=\"https:\/\/www.tiktok.com\/@wanna_kicks?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Wanna Kicks<\/a>\u201d, they clearly aimed at millennials and Gen Z. That\u2019s why they partnered with the creator @josephwsj, which became one of their first collaborations.<\/p>\n<p>Victoria Fedorova, Brand Marketing Manager at WANNA, said through email that \u201cas the sneaker culture nowadays became more about statement pieces and status than just sports performance footwear, we wanted to reach our potential audience in their everyday lives rather than going after fashion or sports-oriented creators\u201d.&nbsp;<\/p>\n<p>WANNA wanted to drive app installs, increase brand and product awareness, and growing their app community by partnering with TikTok creators seemed to be a great strategy.<\/p>\n<p>Ultimately, creators need to keep up with cultural trends, social changes, and everything that impacts a consumer\u2019s daily life.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@wanna_fashion\/video\/6923163213534137606\" data-video-id=\"6923163213534137606\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@wanna_fashion\" href=\"https:\/\/www.tiktok.com\/@wanna_fashion?refer=embed\">@wanna_fashion<\/a> <\/p>\n<p>Follow the link in BIO to install the app right now \ud83d\udd25 <a title=\"sneakerhead\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sneakerhead?refer=embed\">#sneakerhead<\/a> <a title=\"rec\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rec?refer=embed\">#rec<\/a> <a title=\"shopping\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/shopping?refer=embed\">#shopping<\/a> <a title=\"nike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nike?refer=embed\">#nike<\/a> <a title=\"dunklow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunklow?refer=embed\">#dunklow<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c LIMITS THE SKY - Mpax\" href=\"https:\/\/www.tiktok.com\/music\/LIMITS-THE-SKY-6768716747580278785?refer=embed\">\u266c LIMITS THE SKY &#8211; Mpax<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3 class=\"wp-block-heading\">4. NBA<\/h3>\n<p>The NBA is a great example of a brand on TikTok that has managed to understand the platform&#8217;s audience and differentiate its strategy on this social network. The Professional Basketball League uses <a href=\"https:\/\/www.tiktok.com\/@nba\" target=\"_blank\" rel=\"noreferrer noopener\">its TikTok profile<\/a> to present a lighter, more fun side of the company, with behind-the-scenes moments and player entertainment, bringing fans short-form content that quickly engages them.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1988035259  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-6.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87252\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">5. Shopify<\/h3>\n<p>Another B2B brand on TikTok that really knows how to properly communicate with the audience on TikTok. And they are pretty experienced on the platform, since they\u2019ve been posting there for more than two years now.<\/p>\n<p>A little different from Semrush\u2019s strategy, which focuses on a few video formats, <a href=\"https:\/\/www.tiktok.com\/@shopify?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> tries to diversify their content with various formats. Even so, the overall topics are pretty consistent, to resonate better with entrepreneurs and business owners.<\/p>\n<p>They tried and tested many video formats to get their consistency and huge engagement they have today. So, if your brand is starting to do Marketing on TikTok, finding this sweet spot is essential to gaining a following there.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shopify\/video\/7090547593360592133\" data-video-id=\"7090547593360592133\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@shopify\" href=\"https:\/\/www.tiktok.com\/@shopify?refer=embed\">@shopify<\/a> <\/p>\n<p>I know popcorn isn&#8217;t $50 don&#8217;t @ me <a title=\"smallbusiness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusiness?refer=embed\">#smallbusiness<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Pieces (Solo Piano Version) - Danilo Stankovic\" href=\"https:\/\/www.tiktok.com\/music\/Pieces-Solo-Piano-Version-6777274113254754306?refer=embed\">\u266c Pieces (Solo Piano Version) &#8211; Danilo Stankovic<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p>If you scroll through TikTok for even three minutes, you\u2019ll notice a common thread among these top brands: they blend authenticity with that raw, sometimes awkward human touch. Whether it\u2019s an intern goofing on camera or a CEO willing to poke fun at themselves, audiences eat up that sense of \u201cOh, that could be me.\u201d This loose approach works especially well for platforms where overly polished ads just get ignored, so don\u2019t be afraid to let some imperfections into your content.<\/p>\n<p>On top of that, TikTok\u2019s built-in editing tools and trending sounds make it easier for brands of any size to jump into conversations while they\u2019re still hot. Playing with trends, or even remixing them in a way that fits your niche, can get you in front of new eyeballs faster than any media buy. It\u2019s a bit of science and a bit of luck, honestly. But if you pay attention to what people are actually watching\u2014not just what marketers say is \u201cengaging\u201d\u2014your odds get a whole lot better.<\/p>\n<h3 class=\"wp-block-heading\">6. GoPro<\/h3>\n<p><a href=\"https:\/\/www.tiktok.com\/@gopro?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">GoPro<\/a> is a brand on TikTok that heavily relies on <a href=\"https:\/\/pingback.com\/en\/resources\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">user-generated content<\/a> to build their Marketing strategy on the platform. Giving your community a voice and making them spontaneously create great content for your brand is a successful strategy.<\/p>\n<p>The company uses its TikTok account to share amazing videos made by fans and the results speak for themselves. They have more than 2.2 million followers on the network and they keep growing.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gopro\/video\/7125772891534216491\" data-video-id=\"7125772891534216491\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@gopro\" href=\"https:\/\/www.tiktok.com\/@gopro?refer=embed\">@gopro<\/a> <\/p>\n<p>A <a title=\"sharkweek\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sharkweek?refer=embed\">#SharkWeek<\/a> salesman \ud83d\udcb0 Captured by @alexsharks <a title=\"sharks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sharks?refer=embed\">#sharks<\/a> shark <a title=\"gopro\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gopro?refer=embed\">#gopro<\/a> <a title=\"hypersmooth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hypersmooth?refer=embed\">#hypersmooth<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - \u0646\u0648\u0627\u0641 \u0645\u062d\u0645\u062f  | Nawaf Mohammed\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6981026503018433286?refer=embed\">\u266c original sound &#8211; \u0646\u0648\u0627\u0641 \u0645\u062d\u0645\u062f  | Nawaf Mohammed<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3 class=\"wp-block-heading\">7. Chipotle<\/h3>\n<p><a href=\"https:\/\/www.tiktok.com\/@chipotle\" target=\"_blank\" rel=\"noreferrer noopener\">Chipotle<\/a> is commonly remembered by marketers when it comes to content on TikTok. No wonder the brand was the first major restaurant chain with an official TikTok account in 2019, using a solid strategy with videos, memes, and funny content, and making the brand relevant to a younger audience.<\/p>\n<p>The brand also encourages its fans to participate in challenges, such as #GuacDance, which resulted in more than <a href=\"https:\/\/www.marketingdive.com\/news\/chipotle-unwraps-guacdance-challenge-on-tiktok-for-avocado-day\/559573\/\" target=\"_blank\" rel=\"noreferrer noopener\">250,000 video submissions<\/a> in just six days. This led Chipotle to sell over 800,000 guacamoles on National Guacamole Day.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=619920920  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-7.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87253\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">8. The Washington Post<\/h3>\n<p>With many companies investing in media strategies to get more brand awareness recently (think <a href=\"https:\/\/blog.hubspot.com\/marketing\/why-hubspot-is-acquiring-the-hustle\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot acquiring The Hustle<\/a> and <a href=\"https:\/\/pingback.com\/en\/resources\/binance-investing-forbes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Binance buying a $200 million stake in Forbes<\/a>), getting to know successful newspapers and media outlets strategies on TikTok can help you understand what works there.<\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/@washingtonpost?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">The Washington Post<\/a> is a great example. They take their news and present them in short-video format, all with a humorous take. They invest in creative storytelling to not only convey an important message, but to engage and entertain the audience.<\/p>\n<p>Be creative and you will surely succeed as a brand on Tiktok.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/7128509862853512491\" data-video-id=\"7128509862853512491\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@washingtonpost\" href=\"https:\/\/www.tiktok.com\/@washingtonpost?refer=embed\">@washingtonpost<\/a> <\/p>\n<p>America\u2019s schools are short-staffed. Here\u2019s some reasons why. <a title=\"teachers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teachers?refer=embed\">#teachers<\/a> <a title=\"shortage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/shortage?refer=embed\">#shortage<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - We are a newspaper.\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7128509851306658606?refer=embed\">\u266c original sound &#8211; We are a newspaper.<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">9. Ryanair<\/h3>\n<p><a href=\"https:\/\/www.tiktok.com\/@ryanair?referer_url=https%3A%2F%2Fnogood.io%2F&amp;referer_video_id=7052360939869457670&amp;refer=embed&amp;referer_url=https:\/\/nogood.io\/2022\/04\/05\/brands-killing-it-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryanair<\/a> is an airline that offers super cheap flights in Europe. It may seem that a company in this sector does not have much to show to entertain its audience, but even so, Ryanair shows that, regardless of the segment, companies can build creative, low-cost content that engages with their audience.<\/p>\n<p>The brand takes TikTok trends and humor seriously, making its planes the protagonists of videos and creating light and fun content.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1316028645  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-8.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87254\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">10. Fenty Beauty<\/h3>\n<p><a href=\"https:\/\/www.tiktok.com\/@fentybeauty\" target=\"_blank\" rel=\"noreferrer noopener\">Fenty Beauty<\/a> bets on one of the most popular and effective types of content in the beauty segment: tutorials. The brand on TikTok invests in content to show makeup tutorials, product reviews, wear tests and brand launches.<\/p>\n<p>In addition, Fenty hit the nail on the head when betting on another well-known type of content that generates a lot of engagement for brands, which is the <a href=\"https:\/\/www.tiktok.com\/@fentybeauty\/video\/6801011918258703621?referer_url=https%3A%2F%2Fwww.papelpop.com%2F&amp;referer_video_id=6801011918258703621&amp;refer=embed&amp;referer_url=https:\/\/www.papelpop.com\/2020\/03\/rihanna-inaugura-a-primeira-casa-fenty-beauty-tiktok-em-los-angeles\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201ccollaboration house\u201d<\/a>, where content creators live together to further expand their careers on social media and promote the brand organically.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=963174506  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-9.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87255\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">11. Crocs<\/h3>\n<p>Crocs is a brand known on TikTok for its original colorful and fun content, with brand-specific hashtags (such as #CrockTok), and even jokes about the distinctive aesthetic of its shoes. Once again, we can see the content strategy of tutorials and looks for brands in the fashion sector on TikTok.<\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/@crocs?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">The brand\u2019s TikTok account<\/a> is also used to showcase new products and launch challenges, as it was the case of #ThousandDollarCrocs, where users were encouraged to \u201crate\u201d their crocs in the most sophisticated way possible, generating over 3 billion video views in this campaign.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1506308610  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-10.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87256\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">12. Gymshark<\/h3>\n<p><a href=\"https:\/\/www.tiktok.com\/@gymshark?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Gymshark<\/a> is another brand that reinforces the importance of challenges on TikTok to engage and reach throngs of followers. The brand is one of the leading fitness brands on the social network, with more than 3 million followers.<\/p>\n<p>One of the brand\u2019s most iconic campaigns was the \u201c66 Days: Change Your Life\u201d challenge, causing the brand\u2019s followers to upload videos of their own workout routine to earn a Gymshark subscription. This generated <a href=\"https:\/\/uploads-ssl.webflow.com\/5e459e61116466aa9af84140\/5fbee46c557e45496cf7397c_Gaining%201.9M%20TikTok%20Followers%20in%206%20Months%20%E2%80%94%20Gymshark%20%E2%80%94%20Activewear%20%E2%80%94%20Q3%202020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">over 193 million views on the hashtag<\/a> #gymshark66.<\/p>\n<p>In addition, the brand invests in humorous videos that report the day-to-day training at the gyms, generating an identification of its followers with the content.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1735082539  data-opt-src=\"https:\/\/mlgzkyrbq6eh.i.optimole.com\/w:auto\/h:auto\/q:mauto\/https:\/\/pingback.com\/br\/resources\/wp-content\/uploads\/2022\/07\/image-11.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-87257\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">Inform and entertain the public<\/h2>\n<p>Companies are using TikTok to educate, inform, inspire and entertain their followers. As a result, marketers must increasingly invest in this platform and adapt their content strategy on this social network.<\/p>\n<p>The brands listed in this article have many common points on how to build viral content and a qualified audience on TikTok.<\/p>\n<p>Some of the initiatives are<strong> investing in memes, creative and funny content, company backstage, tutorials, challenges, and using hashtags<\/strong> that differentiate your content from that of the competition and generate a connection with your audience.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short video has become one of the biggest trends in Digital Marketing today, making content creators and brands bet on the popularity and influence of this new format. TikTok, the main social network for short videos, has already reached the mark of more than 1 billion monthly active users, who spend an average of 25+ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87246,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-87244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Brands Doing Great Marketing On TikTok To Inspire You<\/title>\n<meta name=\"description\" content=\"Short videos are immensely popular, but marketers struggle to create engaging content. 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