{"id":87349,"date":"2022-04-26T13:57:00","date_gmt":"2022-04-26T13:57:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=87349"},"modified":"2025-09-19T00:37:11","modified_gmt":"2025-09-19T03:37:11","slug":"cold-pitching","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/cold-pitching\/","title":{"rendered":"Learn the 12 Best Strategies for Cold Pitching to Get Business as a Freelancer"},"content":{"rendered":"\n

In today’s changing business world, more and more writers are choosing to be a freelancer<\/a>. <\/p>\n

Freelancing gives writers more opportunities to dictate their own careers and run their own businesses, rather than working for a single company. <\/p>\n

The freedom of freelancing has a great appeal and can bring many benefits to your writing career.\u00a0<\/p>\n

However, finding clients can be a pain for freelancers, particularly when you are just beginning to work on building a reliable client base.<\/p>\n

Cold pitching is a method of finding business that has been in practice for years<\/strong>, but isn’t always the first consideration for writers. <\/p>\n

When you can nail cold pitching, you can gain new business and spread the word about your services. <\/p>\n

In this article, we’ll help you learn about cold pitching and explain why it is useful for freelance writers. Then we’ll give you some of the best strategies to implement in your cold pitching efforts so that you can get cold pitching to work for you. Let’s get started!<\/p>\n

7. Don’t Make it About Yourself<\/h3>\n

A cold pitch email shouldn’t be all about you, as that’s not compelling to readers. <\/p>\n

Instead, put the focus on the prospective client and explain how you can help them accomplish their goals rather than your own. There will be plenty of time to demonstrate your abilities in the future.<\/p>\n

8. Carefully Select Your Language<\/h3>\n

Another important tip to keep in mind is to think carefully about the language and wording choices you use in your email. Think about the industry your prospect works in and match the language to fit the formality or informality of that industry. <\/p>\n

This helps you connect with prospects and make messages they want to hear.<\/p>\n

It\u2019s funny how much a subtle shift in tone can affect your results. I once changed a greeting from \u201cGreetings\u201d to \u201cHey there,\u201d and suddenly replies didn\u2019t feel so cold anymore. Weird, right? The trick here is to sound like a real person rather than just another name in someone\u2019s inbox. People like to work with humans, not faceless businesses, and sometimes that\u2019s half the battle.<\/p>\n

The other thing I wish I\u2019d realized earlier is that a dash of humility never goes amiss. There\u2019s no need to pretend you\u2019re the absolute expert on everything just to get noticed\u2014a little honesty about your experience (and even your curiosity about their company) feels much more genuine. If you\u2019re tailoring your pitch language for a specific industry, make sure you\u202factually\u202fknow the lingo, or else your email might come off as awkward or forced. It\u2019s worth spending the extra ten minutes to research and re-read before you hit send.<\/p>\n

Every once in a while, your cold pitch might just land you the kind of client or job you never expected\u2014one that\u2019s both challenging and oddly fun. A friend of mine once landed an ongoing gig after referencing a niche book title she spotted on a prospect\u2019s public Goodreads list. Little connections like that, almost accidental, can make all the difference and leave a lasting impression that outshines a wall of credentials.<\/p>\n

That said, it\u2019s not all fairy dust and clever wordplay. Sometimes you can write what feels like the perfect email, triple check every sentence, and still get radio silence. It\u2019s just part of the territory. You learn to separate your self-worth from your response rate, mostly because you have to, but also because over time, you realize almost everyone else is winging it a little bit too.<\/p>\n

9. Get Creative with Your Pitch<\/h3>\n

While you can definitely follow a plain template for your pitch, you can also get creative and think outside the box. <\/p>\n

Think about ways you can add personality to your emails or provide additional value in your initial pitch email. That will help you stand out in a prospect’s mind.<\/p>\n

10. Give a Clear Call to Action<\/h3>\n

Make sure you clearly state what the next action should be for the prospect in the email. <\/p>\n

Whether it’s giving you a phone call, replying back, visiting a specific page on your website, or scheduling a meeting, your call to action<\/a> is obvious, so there is no confusion about how to get in touch with you to move forward.<\/p>\n

11. Follow Up with Reminders<\/h3>\n

A cold pitch is more than just one email. Have a workflow with follow-ups and reminders so that you can stay fresh in the minds of your prospects. <\/p>\n

This will increase your chances of a conversion.<\/p>\n

12. Don’t Get Discouraged<\/h3>\n

Cold pitching can feel discouraging, especially when your emails aren’t getting hits. Just be patient and remember that it is a game of numbers. <\/p>\n

The more emails you send, the more chances there are of getting a reply and gaining new business.<\/p>\n

You may also be interested in these articles:<\/em><\/strong><\/p>\n