{"id":87592,"date":"2022-08-02T15:45:50","date_gmt":"2022-08-02T15:45:50","guid":{"rendered":"https:\/\/rockcontent.com\/?p=87592"},"modified":"2025-09-18T22:34:45","modified_gmt":"2025-09-19T01:34:45","slug":"interview-natalie-gullatt","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/interview-natalie-gullatt\/","title":{"rendered":"\u2018To create a culture for black people to thrive we need to open our minds to different views\u2019, says black Marketing association founder"},"content":{"rendered":"

We are in 2025 and unfortunately we still get news of hate crimes towards the Black community. On 14th of May, a white gunman shot and killed 10 people<\/a> in a supermarket inside a predominantly black community area in Buffalo. Social media posts on Discord and 4Chan showed he was planning the attack since March and he was clearly considering that area, which has a higher black population than the other locations he considered. The whole thing was even streamed live on Twitch.<\/p>\n

We, as marketers, have the obligation to mitigate racial-biased information and to promote racial diversity in the content we create and among the professional landscape. Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. A McKinsey survey found out black consumers are willing to pay more<\/a> and prioritize brands that meet their needs.<\/p>\n

To talk more about it, Rock Content<\/strong> invited Natalie Gullatt, founder and president of the Black Marketers Association of America (BMAA) and Marketing Manager at Hubspot, to have an interview. She also recently finished serving as the President of the Caucus of Emory Black Alumni (CEBA) and the Director of Marketing for the National Black MBA Association, Atlanta chapter.<\/p>\n