{"id":87940,"date":"2022-08-18T14:39:17","date_gmt":"2022-08-18T14:39:17","guid":{"rendered":"https:\/\/rockcontent.com\/?p=87940"},"modified":"2025-09-18T22:19:09","modified_gmt":"2025-09-19T01:19:09","slug":"brands-on-telegram","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/brands-on-telegram\/","title":{"rendered":"3 Examples of Brands on Telegram with Engaged Communities to Inspire You"},"content":{"rendered":"\n

Recently, Telegram reached more than 700 million<\/a> monthly active users, becoming one of the top 5 most downloaded apps worldwide.\u00a0<\/p>\n

With the growing popularity, the app announced the launch of Telegram Premium<\/a>, its subscription version, with the aim of monetizing a part of its user base, allowing support for the continuous development of the platform and access to additional exclusive features.<\/p>\n

With the Premium plan, the subscriber unlocks some of the most requested updates among users over the years such as doubled limits, faster downloads, improved chat management, among others. <\/p>\n

We might identify two major reasons for this positive Telegram scenario:<\/p>\n

First, instant messaging (let\u2019s remember that, in 2019, during the \u201cblackout\u201d of Meta\u2019s platforms \u2014 WhatsApp, Facebook, and Instagram \u2014 Telegram gained 70 million new users<\/a> in 24 hours).<\/p>\n

Second, and perhaps most importantly: the possibility of building a sense of community among audiences with common interests. A study conducted at Stanford University<\/a> showed that belonging to communities has direct consequences on motivation, health, and happiness.\u00a0<\/p>\n

Research like this shows us why people engage so much in communities such as Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands.<\/p>\n

And Telegram earns extra points in terms of engagement. According to a study<\/a> by Ayrshire, Telegram has a very high engagement rate, with 20% views, while Instagram has 3% and Facebook has 4%.<\/p>\n

So, if you’re a marketer or brand manager looking to join Telegram, I’ve selected three examples of brands that are doing an awesome job in terms of community and engagement. Get ready to be inspired!<\/p>\n

Brands that are using Telegram very well in their strategy<\/h2>\n

Ted Talks<\/a><\/h3>\n

Ted Talks is one of the best-known video channels in the world due to its inspiring and current content that shows studies and conferences by experts from different areas, who share their knowledge every day to thousands of subscribers on Ted Talks channels.<\/p>\n

The company uses Telegram as an add-on to its <\/strong>Youtube channel<\/strong><\/a>. The most popular videos on Youtube are shared on Telegram. Thus, those followers who possibly don’t spend a lot of time on Youtube<\/a> receive a notification of the most interesting videos.<\/p>\n

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Washington Post<\/a><\/h3>\n

The largest US daily newspaper in Washington DC uses Telegram to encourage readers to consume more of its content. How do they do it?<\/strong> The Washington Post publishes brief announcements of the hottest and most current news, about 5 posts a day, to update its followers who don’t have enough time to consume the entire story, bringing the main highlights of each news item. <\/p>\n

This is a convenient way to retain audiences on your Telegram channel and pique the curiosity of those who want to read the full story on the newspaper’s website. <\/p>\n

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Sometimes, it feels like Telegram has quietly become this odd bridge between quick news cravings and people\u2019s limited time. A lot of mainstream apps throw algorithms in a user\u2019s face, but Telegram channels tend to just lay things out, almost bare-bones. That simplicity\u2014no manipulative feed juicing, just straight updates\u2014keeps things from feeling overwhelming or performative. You get the news you asked for, not what the app wants to serve you next. Honestly, more services could take a hint from that approach.<\/p>\n

And for brands, it isn\u2019t just about pushing content into these channels and hoping for miracles. There\u2019s a kind of back-and-forth, a live pulse. Folks comment, share, or even walk away if the updates start feeling spammy or too self-promotional. In 2025, people just have less patience for filler. The real opportunity is in treating audiences less like metrics and more like actual, slightly distracted people who might\u2014just might\u2014stick around if you respect their attention.<\/p>\n

Channels created by the audience also help in the brand strategy <\/h2>\n

This is the case with Netflix and Amazon Prime Videos. Both companies don\u2019t have an official Telegram channel, but allow their audience to create channels with updates about movies, series, releases, quizzes, behind-the-scenes, and much more. Follow the two cases below.<\/p>\n

Netflix<\/a><\/h3>\n

With more than 430,000 subscribers, Netflix’s main (unofficial) channel on Telegram publishes various types of content every day, ranging from links to their newly launched projects to reviews and behind-the-scenes photos of the most famous characters and actors. <\/p>\n

The channel focuses on delivering first-hand content and information to its audience<\/strong>, informing the public about the platform’s news, and making the product more interesting by creating an exclusive environment for users who are on the Telegram channel. <\/p>\n

If you want to see how Netflix and other brands also behave on TikTok, check out this article<\/a> I prepared to help you understand brands\u2019 engagement strategies on the short video app.<\/p>\n

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Prime Videos<\/a><\/h3>\n

With more than 1 million subscribers, the unofficial Amazon Prime Videos channel has the same focus as Netflix \u2014 promoting Amazon movies, photos of characters and actors from the shows, and articles from the internet about the programs that are booming on Amazon. <\/p>\n

In addition, the subscriber to the Telegram channel can select which language of movies they want to receive notifications in or that they are most interested in.<\/p>\n

How can my brand succeed on Telegram?<\/h2>\n

The sense of community and exclusivity<\/strong> of information<\/strong> that Telegram channels generate for their subscribers is the key to keeping them active and interacting with brands on the app. <\/p>\n

Telegram can be an excellent complement to your brand’s digital strategy. To stand out there, follow the dynamic way that the platform requires, with short videos<\/a>, quick news, tips, polls, and stickers, using all the features that the platform has to engage your audience and convert your subscribers into loyal customers.\u00a0<\/p>\n

If you want to receive more tips like this weekly \u2014 in addition to the main events and trends in Marketing and sales \u2014 I strongly recommend subscribing to The Beat<\/strong><\/a>, Rock Content<\/strong>‘s interactive newsletter (every Friday in your inbox).<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps worldwide.\u00a0 With the growing popularity, the app announced the launch of Telegram Premium, its subscription version, with the aim of monetizing a part of its user base, allowing support for the continuous development of the platform […]<\/p>\n","protected":false},"author":1,"featured_media":87941,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-87940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"\n3 Examples of Brands on Telegram to Inspire You<\/title>\n<meta name=\"description\" content=\"With over 700 million users, Telegram is excellent to engage audiences. 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