{"id":88323,"date":"2022-08-30T18:46:38","date_gmt":"2022-08-30T18:46:38","guid":{"rendered":"https:\/\/rockcontent.com\/?p=88323"},"modified":"2025-09-18T22:09:27","modified_gmt":"2025-09-19T01:09:27","slug":"brands-on-twitch","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/brands-on-twitch\/","title":{"rendered":"5 Examples of Brands on Twitch That Are Skyrocketing The Gaming Community"},"content":{"rendered":"\n

Twitch is definitely the platform that dominates the streaming industry. Just to have an idea: after Amazon bought the platform in 2025, Twitch grew to 15 million daily active users<\/strong>.\u00a0<\/p>\n

We already know that the gaming industry<\/a> is becoming increasingly interesting for brands, and when working alongside creators<\/a> can mean literally gold in Marketing strategies and that creating an engaged community<\/a> is one of the most powerful tools on social platforms.<\/p>\n

And Twitch seems to embrace it all. Yet, despite the impressive numbers, Twitch is still relatively untapped from a Marketing perspective. <\/p>\n

But believe me: brands that invest in the right strategies on Twitch can have amazing results \u2014 and the ones that have already realized it are having amazing results on the platform.<\/p>\n

Let’s take a look at some examples of brands on Twitch for you to get inspired.<\/p>\n

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1. Elgato<\/h2>\n

Elgato is one of the most visible companies on Twitch, sponsoring several successful streamers with their quality peripherals. The number of searches for the brand has increased a lot in the last five years, according to Google Trends.<\/p>\n

This increment grew even higher during the COVID-19 pandemic since most people were in their houses 24\/7, and spending more time on games and streaming. <\/p>\n

And what\u2019s the biggest strategy? Working along with streamers and creators on Twitch<\/strong>. By sponsoring streamers who advertise products in their livestreams (almost daily), the brand was shown to countless supporters by somebody that they trust and follow. <\/p>\n

For example, Alanzoka<\/a>, the most followed Brazilian streamer on the platform with 6 million followers<\/strong>, has an average of 18,000 to 25,000 viewers per day. It\u2019s not hard to imagine the results when he promotes, on a daily basis, products like Elgato\u2019s Stream Deck<\/a> to his audience, right?<\/p>\n

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Growth trend of the Elgato PC and gaming peripherals brand (Google Trends)<\/em><\/figcaption><\/figure>\n<\/div>\n

2. PepsiCo<\/h2>\n
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Image credits: Reddit<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n

You might think that only brands related to games can achieve results on Twitch. Well, here\u2019s an example that shows that this is not at all true.<\/p>\n

PepsiCo is a world-renowned company. The brand sponsored an off-season video game tournament with Rocket League<\/strong><\/a>, a very famous game among streamers on the platform, especially after the tournament that took place in 2017.<\/p>\n

The brand’s intention was to promote one of its products, Brisk<\/a>, aimed at a younger audience. During the tournament, several ads for the product were broadcast and a Brisk-themed car was also released so that active tournament players could use it.<\/p>\n

The phrase “Take the risk, drink the Brisk” went viral among participants and the brand uses it as a meme until then.<\/p>\n

3. G Fuel<\/h2>\n

Another company that invested heavily in a streamer was G Fuel, an American energy drink brand. Ninja<\/a>, a very famous streamer who has been active on Twitch for years, with more than 18 million followers<\/strong> on the platform was chosen to be in the brand’s marketing campaign, with a special edition just for him.<\/p>\n

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