{"id":88363,"date":"2022-09-01T13:38:11","date_gmt":"2022-09-01T13:38:11","guid":{"rendered":"https:\/\/rockcontent.com\/?p=88363"},"modified":"2025-09-18T22:04:58","modified_gmt":"2025-09-19T01:04:58","slug":"linkedin-is-improving-search-results","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/linkedin-is-improving-search-results\/","title":{"rendered":"LinkedIn is Improving Search Results. How to Make Your Content Shine For Your Audience?"},"content":{"rendered":"\n

There are more than 830 million members on LinkedIn. They are not only looking for a new job, but they are looking for truly useful information while building their network. <\/strong>That’s why the engineering team at LinkedIn is making changes to improve the search experience. <\/a><\/p>\n

Improving search results seems to be becoming a priority for different channels. In fact, it hasn\u2019t yet been a week since I talked about how Google updated its algorithm<\/a> in order to prioritize quality content on SERPs.<\/p>\n

And LinkedIn is making moves in this direction as well. And, just like Google, quality content on the professional platform goes far beyond answering queries in a post. We have to think about how to give the audience what they really want.<\/strong> <\/p>\n

Post search and user engagement on LinkedIn increased by 35% in 2020<\/a>. People are looking for high-quality content and productive conversations.<\/p>\n

So, what are the changes on LinkedIn? How\u2019s it going to affect us \u2014 Marketing professionals and brands that create content on the platform?<\/p>\n

I\u2019ll dive into that. Follow me!<\/p>\n

\"\"<\/a><\/figure>\n

The Before and After of Post Search on LinkedIn<\/h2>\n

Until this week, the search journey on LinkedIn started at the search bar, where it mixed a series of results \u2014 but the old system left behind a lot of important articles and LinkedIn posts. <\/p>\n

Now the results are simpler. Prioritizing content and articles, taking into consideration aspects of relevance and diversity<\/strong>. Let’s take a look:<\/p>\n

\n
\"\"\/<\/figure>\n<\/div>\n

The update is already bringing positive results. According to the LinkedIn blog post, the initiative has led to an increase in user satisfaction<\/strong>, reflected by a 20% increase in positive feedback rate.<\/p>\n

To give users the best experience, LinkedIn is considering the following criteria:<\/p>\n