{"id":88881,"date":"2022-09-15T14:46:24","date_gmt":"2022-09-15T14:46:24","guid":{"rendered":"https:\/\/rockcontent.com\/?p=88881"},"modified":"2025-09-18T10:39:02","modified_gmt":"2025-09-18T13:39:02","slug":"google-update-september-2022","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/google-update-september-2022\/","title":{"rendered":"Google\u2019s September 2022 Core Algorithm Update: What Changes And How It May Affect You"},"content":{"rendered":"<p>More big news related to Google changes: this week, the company announced a large update to its core algorithm. The announcement was made through the company&#8217;s <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1569346698769571841\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter account<\/a>, where the official list of all <a href=\"https:\/\/developers.google.com\/search\/updates\/ranking\" target=\"_blank\" rel=\"noreferrer noopener\">updates<\/a> was published. According to Google, these changes can take up to two weeks to complete.<\/p>\n<h2 class=\"wp-block-heading\">How can the main algorithm update influence the updating of Helpful Content?<\/h2>\n<p>Recently, during an interaction with an SEO consultant, Glenn Gabe, <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1565009673782272000?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Sullivan tweeted<\/a> about the changes taking place in Google&#8217;s algorithms and made it clear that Google&#8217;s Helpful Content update is very small in terms of SEO, but that this is a part of ongoing efforts as the company will continue to adjust and refine these changes. It&#8217;s worth noting that only <a href=\"https:\/\/www.seroundtable.com\/poll-google-helpful-content-update-34035.html\" target=\"_blank\" rel=\"noreferrer noopener\">20% of SEO professionals<\/a> said they&#8217;ve noticed any helpful content ranking changes.<\/p>\n<p>It\u2019s actually funny\u2014every time Google sneezes, people panic and webmasters rush to forums comparing drops in ranking, but a lot of times the reality doesn\u2019t match all the noise. I poked around a handful of popular SEO Slack groups, and most folks seemed less concerned about this round than the hoopla would suggest. If you\u2019re someone nervously refreshing your analytics, maybe now\u2019s a good moment to stop doomscrolling, reassess, and remind yourself that not every blip in traffic is the result of an algorithmic tidal wave.<\/p>\n<p>There\u2019s always a temptation to overhaul everything at the first sign of weirdness, but honestly, patience usually pays off. I remember seeing a client scramble after a 2023 update\u2014only to have all their numbers bounce back a few weeks later without them touching a thing. Sometimes, the best \u201cstrategy\u201d is just to stick to what\u2019s working and not chase after every update like it\u2019s the end of the world.<\/p>\n<p>Finally, Danny Sullivan leaves some advice for SEOs who feel impacted by any changes in the coming days.<\/p>\n<p>&#8220;If there are no updates announced, but you notice a change in traffic, it makes sense to review all of our guidelines and advice. And if you think &#8220;hmm, maybe some of this content I have isn&#8217;t meeting what&#8217;s recommended about helpful content&#8221;, that&#8217;s a sign of what to work on.&#8221;<\/p>\n<p>As a precaution, Google has provided a <a href=\"https:\/\/searchengineland.com\/google-advice-on-improving-your-sites-ranking-for-future-core-ranking-update-320184\" target=\"_blank\" rel=\"noreferrer noopener\">list of questions<\/a> to consider if you believe your site has been affected by a major update.<\/p>\n<p>Anyway, I wouldn&#8217;t take this change in algorithms as something overly impactful on your digital strategy. If you make good content consciously and in line with Google&#8217;s guidelines, these updates shouldn&#8217;t be that noticeable to you.&nbsp;<\/p>\n<p>But yes, it is possible that the search results will fluctuate in the coming weeks, but keep calm and wait for the updates to complete before analyzing and taking any action.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More big news related to Google changes: this week, the company announced a large update to its core algorithm. The announcement was made through the company&#8217;s Twitter account, where the official list of all updates was published. According to Google, these changes can take up to two weeks to complete. How can the main algorithm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88882,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-88881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s September 2022 Core Algorithm Update - Pingback<\/title>\n<meta name=\"description\" content=\"Google\u2019s core algorithm update for September 2022 is live. But if you keep creating helpful content, you won\u2019t be impacted much by these recurring updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/google-update-september-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s September 2022 Core Algorithm Update: What Changes And How It May Affect You\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s core algorithm update for September is live. But if you keep creating helpful content, you won\u2019t be impacted much by these recurring updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/en\/resources\/google-update-september-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T14:46:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T13:39:02+00:00\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google\u2019s September 2022 Core Algorithm Update: What Changes And How It May Affect You\" \/>\n<meta name=\"twitter:description\" content=\"Google\u2019s core algorithm update for September is live. 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