{"id":89159,"date":"2022-10-03T17:40:20","date_gmt":"2022-10-03T17:40:20","guid":{"rendered":"https:\/\/rockcontent.com\/?p=89159"},"modified":"2025-09-18T10:22:45","modified_gmt":"2025-09-18T13:22:45","slug":"world-cup-2022-marketing","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/world-cup-2022-marketing\/","title":{"rendered":"Marketing With World Cup 2022: How To Do It Without Violating FIFA\u2019s Intellectual Property?"},"content":{"rendered":"

The Football World Cup is one of the most visible sporting events in the world and always moves the conversation through various communication channels, whether digital or not.<\/p>\n

It is common for brands of all sizes to take the opportunity to create actions focused on competition, but care must be taken not to violate FIFA’s intellectual property rights<\/strong>.<\/p>\n

Scheduled to start on November 20, hosted in Qatar, this year’s Cup already has official sponsors and some rules that your brand needs to observe<\/strong> if you’re not one of them \u2013 and don’t want to be sued. These guidelines have been collected in the FIFA Intellectual Property Guide<\/a>.<\/p>\n

But, if you want to know how to leverage people’s attention to increase sales, keep reading this article. I will share what your brand can or cannot do in advertising actions.<\/p>\n

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FIFA-protected elements<\/h2>\n

Before you start creating a campaign focused on the Cup, make sure you know exactly what not to do, so you don’t get a red card.<\/p>\n

Some elements, such as names, symbols and even fonts, are entitled to exclusive use by FIFA<\/strong>. Therefore, they can only be used for commercial purposes by the Federation or by the official sponsors of the event. Check out the protected elements:<\/p>\n