{"id":89179,"date":"2022-10-06T14:15:40","date_gmt":"2022-10-06T14:15:40","guid":{"rendered":"https:\/\/rockcontent.com\/?p=89179"},"modified":"2025-09-18T10:21:58","modified_gmt":"2025-09-18T13:21:58","slug":"short-videos-vs-long-videos-marketing","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/short-videos-vs-long-videos-marketing\/","title":{"rendered":"Google Numbers Reveal Whether Short Or Long Videos Work Better For Brands"},"content":{"rendered":"

The internet is dynamic and interactive. Therefore, all the products and services we use must follow this trend. The way in which Digital Marketing is carried out needs to be aligned with the transformations that occur ever faster and faster in current times.<\/p>\n

In a world that consumes more and more video content, which is better for your brand: short videos, or long videos<\/a>?\u00a0<\/p>\n

To answer this question, Google published an article<\/a> bringing YouTube data and creators\u2019 best cases.\u00a0<\/p>\n

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Of course, to help you, we’ve brought you the most relevant data, as well as our in-depth video content, the current scenario and how to use options to leverage your brand. Follow me!<\/p>\n

Differences between long videos and short videos in the Marketing world<\/h2>\n

With so many options at play, it’s important to know how to use them in Marketing actions for brands. Firstly, it is important to highlight that videos are preferred by brands to enrich content, according to a study by Hubspot<\/a>.<\/p>\n

According to the report conducted by Vidyard<\/a>, social networks and websites remain the top two channels for video distribution.<\/p>\n

Videos have also gained prominence as a customer conversation tool, becoming an effective way for salespeople to attract more attention from potential customers.<\/p>\n

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Source: <\/strong>State of Video Report, March 2022, Demand Metric, Sponsored by Vidyard<\/strong><\/a><\/p>\n

In addition, the most requested videos are those lasting between 3 and 6 minutes, regardless of whether they are informational or instructional, according to Techsmith.<\/a><\/p>\n

Does that mean you should only use 3-6 minute videos in your campaigns? No! As we know, an action for a brand must be contextual and encompass different variables in its planning.<\/p>\n

Long and short videos serve different purposes, and are watched by different audiences. According to a study carried out by Google<\/a>, long videos are replacing TV content. Daily, 700 million hours of YouTube content are watched directly on a TV. That is, television is being used as a means of enlarging the only screen.<\/p>\n

It\u2019s kind of amazing (and a little surreal, honestly) to see how TV living rooms have quietly morphed into communal YouTube viewing zones. Even just a few years ago, most people would have shrugged at the idea of watching YouTube like actual television\u2014now, it\u2019s pretty normal to walk into someone\u2019s home and find them streaming long-form fitness classes or documentaries on their smart TV. It really changes what we expect from video creators too; the production values, the pacing, even the topics start shifting toward what used to be \u201cTV\u201d territory, just delivered in a far more flexible package.<\/p>\n

No wonder, brands are increasingly prioritizing digital content and leaving traditional channels in the background.<\/p>\n

Meanwhile, in the world of short videos, trends move fast. You\u2019ve probably noticed how quickly a new format or meme pops up, explodes, then disappears without a trace (Vine, anyone?). But these quick bursts can be powerful entry-points for brands trying to grab attention from audiences that don\u2019t want (or frankly, don\u2019t have time) to invest in a long narrative. And in 2025, it\u2019s not just about TikTok and Instagram anymore\u2014almost every major platform now nudges users toward some kind of bite-sized vertical video content, for better or worse.<\/p>\n

As for short videos, according to the same survey, 59% of generation Z use short videos to discover new content, before watching a longer version; According to the WSJ<\/a>, short video apps such as TikTok and Instagram report 197.8 million and 17.6 million hours of video watched per day, respectively.<\/p>\n

On the other hand, according to Think With Google, Youtube has 30 billion views daily.<\/p>\n

But after all, which is better?<\/h2>\n

Given all these numbers and data, we emphasize that videos themselves are important, whether short or long. The range of each of them is gigantic and should not be ignored. <\/p>\n

Short videos are best exploited on social networks such as Instagram and TikTok, either in feed posts or stories. They can be used especially if your goal is to increase brand awareness or social media shares.<\/p>\n

One beverage giant, Red Bull, excels at using short videos for brand consolidation and also to go viral on the Internet. After all, who hasn’t heard of the famous slogan: Redbull gives you wiiings?<\/p>\n

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