{"id":89880,"date":"2022-10-31T18:58:23","date_gmt":"2022-10-31T18:58:23","guid":{"rendered":"https:\/\/rockcontent.com\/?p=89880"},"modified":"2025-09-18T09:55:02","modified_gmt":"2025-09-18T12:55:02","slug":"twitter-going-through-changes","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/twitter-going-through-changes\/","title":{"rendered":"Twitter Is Going Through Changes. How Can They Impact Brands?"},"content":{"rendered":"\n

The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happened<\/a>. Musk has already stated that, once he takes over the social network, he will lay off 75% of its employees and it has already started with the CEO and other executives.<\/p>\n

On the other hand, Twitter has announced several new features in recent months<\/strong> to attract the attention of users, who seem to be losing interest in the microblogging service.<\/p>\n

In the midst of so much news, it remains for us, Marketing professionals, to know how these changes will impact the brands that are present on this social network, whether advertising or creating content.<\/p>\n

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Latest news from Twitter<\/h2>\n

Following the wave of other social networks, Twitter has been announcing news so as to not be left behind. Among the changes, in testing or already available, are the:<\/p>\n

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  • Ability to switch between chronological or algorithmic feeds.<\/a><\/li>\n
  • Possibility to create multimedia tweets<\/a>, with photos, videos and gifs.<\/li>\n
  • Built-in Twitter podcast player<\/a>.<\/li>\n
  • New edit button<\/a> for tweets.<\/li>\n<\/ul>\n

    These novelties respond to old requests from users of the platform or trends identified on other social networks. For brands, they can represent great opportunities to create content and stand out<\/strong>.<\/p>\n

    Is the bird network losing users?<\/h2>\n

    One factor has been worrying brands and investors, in this case, Elon Musk himself. Internal research, released by Reuters<\/a>, has identified that heavy users are no longer as active as they once were<\/strong>.<\/p>\n

    These users represent a small percentage, less than 10% of active users, but they are responsible for 90% of all tweets generated. Some influencers have also slowed down on the network. In fact, this was one of the reasons that led to Elon Musk’s attempt to withdraw from the negotiations.\u00a0<\/p>\n

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    Most of these \u201ctop\u201d accounts tweet rarely and post very little content. <\/p>\n

    Is Twitter dying? https:\/\/t.co\/lj9rRXfDHE<\/a><\/p>\n

    — Elon Musk (@elonmusk) April 9, 2022<\/a><\/p>\n<\/blockquote>\n