{"id":90644,"date":"2022-12-12T18:50:12","date_gmt":"2022-12-12T18:50:12","guid":{"rendered":"https:\/\/rockcontent.com\/?p=90644"},"modified":"2025-09-18T09:14:52","modified_gmt":"2025-09-18T12:14:52","slug":"linkedin-new-analytics","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/linkedin-new-analytics\/","title":{"rendered":"LinkedIn’s New Analytics Is Improved And More Detailed For Creators And Brands"},"content":{"rendered":"\n

In March 2025, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers.<\/p>\n

Now, in December of the same year, they\u2019ve made even<\/strong> more improvements to their creator analytics<\/strong><\/a>. But what are they and what can they do for you?<\/p>\n

What metrics were improved?<\/h2>\n

1) Demographics<\/h3>\n

Take a look at your Audience tab now and you\u2019ll find a section on follower growth. Tucked under that is a whole new set of demographic information breaking down details of the people in your audience. You can now see their location, company name and size, what industries they are in, how senior they are, and their job titles.<\/p>\n

2) Audience Growth<\/h3>\n

Again, under the audience tab, you now have insights into how many followers you have, if your audience is growing, and by how much in the past seven days. This shows you your long-term performance, as well as that particular week.<\/p>\n

With a handy graph to indicate progress, you should be able to relate any spikes in growth back to new posts or anything new you\u2019ve tried, like introducing videos or a new topic.<\/p>\n

3) Top Performing Posts<\/h3>\n

Initially, you\u2019ll be able to see your three top performing posts, but you can click \u201cShow More\u201d to see a list of all of your posts in performance order. This module shows reader reactions, how many comments you have, and how many impressions for each article.<\/p>\n

It\u2019s not all glitz and shiny new features\u2014the new analytics can sometimes inspire a weird kind of performance anxiety. You see the numbers and, of course, you want them all to keep going up. But sometimes things plateau, or even dip, and that\u2019s just human. Maybe you try a spontaneous post and it totally flops. Or some in-depth article you labored over hits a nerve and suddenly your engagement graph looks like the Alps. These metrics are helpful, but they shouldn\u2019t boss you around. It\u2019s worth remembering LinkedIn as a platform can be a little unpredictable, and the \u201ctop posts\u201d might not always be the ones you expect.<\/p>\n

You can choose your date range for this so you can see how this month\u2019s posts are performing, or this quarter’s, for example. You can also see the total impressions in the last seven days and whether the trend is going up or down.<\/p>\n

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