{"id":91198,"date":"2023-01-06T18:19:24","date_gmt":"2023-01-06T18:19:24","guid":{"rendered":"https:\/\/rockcontent.com\/?p=91198"},"modified":"2025-09-18T08:52:49","modified_gmt":"2025-09-18T11:52:49","slug":"linkedin-new-features","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/linkedin-new-features\/","title":{"rendered":"New LinkedIn Features: What to Expect From the Social Network in 2023"},"content":{"rendered":"\n

LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still falls short on features when compared to other social networks.<\/p>\n

Therefore, the network has launched some new features, such as improved search results<\/a> and analytics<\/a>.<\/p>\n

More recently, the social platform announced the arrival of seven new features, which I’ll comment on below so you know what to expect from LinkedIn in 2025.<\/p>\n

1. Improved Video Accessibility<\/h2>\n

One of the new features is the addition of automatic captions and an option for loud contrast on videos published on the platform. Both cater to the needs of people with visual or hearing impairments.<\/p>\n

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With this change, subtitles will be generated automatically, but it will also be possible to change them before publication. Take note that the functionality will initially be available only for content in English.<\/p>\n

2. Standardized Accessibility Positions<\/h2>\n

Another feature related to inclusion is standardized position listings in the area of accessibility, such as “accessibility designer.”<\/p>\n

The objective is to improve searches highlighting professionals\u2014as well as improving searches for job opportunities\u2014in these areas.<\/p>\n

3. Alternative Text for Paid Campaigns<\/h2>\n

Following this pattern, it will also be possible to add alternative text to LinkedIn ad images, through the Campaign Manager. This is yet another measure to improve accessibility for blind and low-vision users. Interestingly, this should also improve ad delivery, since alternative text can help the algorithm better understand what campaigns are about.<\/p>\n

4. Updated Search for Vacancies<\/h2>\n

Over the years, we have always seen news related to the search for job openings on LinkedIn.<\/p>\n

Now, LinkedIn is testing the implementation of job listings with similar and related characteristics to users’ existing employment. This should attract the attention of people who aren’t actively looking for new opportunities but would be interested in jobs that align with their values and interests.<\/p>\n

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These personalized lists are still in testing for a small group of North American companies but should soon be available to more users.<\/p>\n

If you’ve spent any time hunting for jobs on LinkedIn, you know how overwhelming those endless lists can get. It’s honestly a bit of a black hole. The idea of the platform taking a stab at suggesting roles that actually match your work history and personal interests\u2014it almost sounds too good to be true. But if the testing phase pans out, this could save people a ton of time (or just give everyone a new category to obsessively scroll through, let\u2019s be real).<\/p>\n

There’s something to be said about LinkedIn stepping into a more curated approach. Job searching has always been this cold process, very transactional, but surfacing opportunities that “get you” a little better might make the whole thing feel less robotic. Sometimes, seeing a position that fits your vibe (without you even looking) is all it takes to get the ball rolling on a big career change.<\/p>\n

5. B2B Product Search Updates<\/h2>\n

LinkedIn intends to give more relevance to Product Pages, recently launched to help users find products aimed at the B2B market.<\/p>\n

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The network plans to add new filter categories, in addition to improving the relevance of Product Pages, building a more complete user experience when considering different solutions and deciding on a purchase.<\/p>\n

6. Scheduled Posts<\/h2>\n

This is a very desirable feature, especially for social media managers. Soon, it will be possible to schedule publications on LinkedIn, selecting a day and time for content to be published.<\/p>\n

It will also be possible to edit publications after scheduling, giving users more control.<\/p>\n

7. Analytics for Content Creators<\/h2>\n

I always talk about the importance of tracking metrics\u2014and understanding what works best for your audience. For content creators, the same logic applies.<\/p>\n

LinkedIn intends to improve data analysis for content creators to be able to view information about their audience and publications with the best performance.<\/p>\n

<\/p>\n

To access these changes, the user must have an account with \u201cCreation Mode\u201d activated.<\/p>\n

Take Advantage of These New Features<\/strong><\/h2>\n

More than staying on top of the news, it is important to consider making use of new opportunities in your planning. Analyze which changes can be put into practice and generate benefits for your brand and audience.<\/p>\n

One or more of these features may be a good opportunity to improve your performance and make better use of LinkedIn.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still falls short on features when compared to other social networks. Therefore, the network has launched some new features, such as improved search results and analytics. More recently, the social platform announced the arrival of seven new features, which […]<\/p>\n","protected":false},"author":1,"featured_media":91199,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,122],"tags":[],"class_list":["post-91198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everybody-writes","category-news"],"yoast_head":"\nNew LinkedIn Features: What to Expect From the Social Network in 2023<\/title>\n<meta name=\"description\" content=\"LinkedIn is launching seven new features to enhance user experience on the platform. 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