{"id":91617,"date":"2022-11-25T12:14:00","date_gmt":"2022-11-25T12:14:00","guid":{"rendered":"https:\/\/rockcontent.com\/?p=91617"},"modified":"2025-09-18T09:29:50","modified_gmt":"2025-09-18T12:29:50","slug":"b2b-seo-statistics","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/","title":{"rendered":"All the B2B SEO Statistics you Need to Set The Bar High in 2023"},"content":{"rendered":"<p>Looking closely at B2B <a href=\"https:\/\/pingback.com\/en\/resources\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> statistics can help business owners and managers get a better understanding of where to spend their limited marketing time, energy, and financial resources.&nbsp;<\/p>\n<p>We&#8217;ll address common questions surrounding SEO for B2B companies as well as share some of our favorite and, we think, most useful B2B SEO statistics to help set you up for a successful and profitable 2025.<\/p>\n<p>If you&#8217;ve ever had to convince a team\u2014or your own skeptical mind\u2014that investing in SEO is actually worth the patience and the unpredictable Google mood swings, you&#8217;re not alone. Even now, plenty of folks want to see the raw data before they buy in, which honestly makes sense. Numbers don&#8217;t lie, and seeing real evidence of how SEO drives leads or influences buyer journeys can be just the thing that turns eye-rolling into genuine interest. Not all stats are created equal, though; some are cherry-picked or missing context, so it&#8217;s worth taking a beat to dig into what actually matters for B2B, not just quoting whatever pops up first on Google. <\/p>\n<p>Also, it&#8217;s interesting (or maybe mildly disheartening) how often B2B marketing teams overlook their own search presence, focusing on outbound campaigns instead, even in 2025. But buyers are out there researching and comparing options on their own, which makes strong organic visibility more useful than ever. While the landscape shifts all the time, a few things stick\u2014like the growing gap between the companies that invest in SEO consistently and those that treat it like a one-off project. It\u2019s the steady, sometimes slightly boring work that usually pays off in the end. <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good SEO isn&#8217;t just important for consumer companies. These 10 statistics illustrate how vital good SEO is for B2B companies as well.<\/p>\n","protected":false},"author":1,"featured_media":91619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-91617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 B2B Statistics You Need to Help Your Business Thrive in 2023 - Rock Content<\/title>\n<meta name=\"description\" content=\"Good SEO isn&#039;t just important for consumer companies. These 10 statistics illustrate how good SEO is for B2B companies as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 B2B Statistics You Need to Help Your Business Thrive in 2023 - Rock Content\" \/>\n<meta property=\"og:description\" content=\"Good SEO isn&#039;t just important for consumer companies. These 10 statistics illustrate how good SEO is for B2B companies as well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingback\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-25T12:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T12:29:50+00:00\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/\",\"url\":\"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/\",\"name\":\"10 B2B Statistics You Need to Help Your Business Thrive in 2023 - Rock Content\",\"isPartOf\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/b2b-seo-statistics\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-11-25T12:14:00+00:00\",\"dateModified\":\"2025-09-18T12:29:50+00:00\",\"author\":{\"@id\":\"https:\/\/pingback.com\/en\/resources\/#\/schema\/person\/5931a4533700c840b9f38199581abc33\"},\"description\":\"Good SEO isn't just important for consumer companies. 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