{"id":96537,"date":"2023-06-07T12:57:32","date_gmt":"2023-06-07T12:57:32","guid":{"rendered":"https:\/\/rockcontent.com\/?p=96537"},"modified":"2025-09-17T01:42:26","modified_gmt":"2025-09-17T04:42:26","slug":"how-instagram-algorithm-works","status":"publish","type":"post","link":"https:\/\/pingback.com\/en\/resources\/how-instagram-algorithm-works\/","title":{"rendered":"Instagram CEO Comments On How The Platform’s Feed, Reels and Stories Algorithm Works"},"content":{"rendered":"

Instagram CEO Adam Mosseri published on the social network\u2019s blog<\/a> and in a video<\/a> on his personal account, updates and an overview of how algorithms work on Instagram, which can help us better understand how to optimize the results and reach of content in the app’s feed, and also in Stories and Reels.<\/p>\n

Mosseri shared more information, similar to 2021<\/a>, as a way to be more transparent and close to the public, explaining popular topics such as: shadowbanning, account status review, best practices for growing your Instagram audience, and how the app’s algorithmic ranking works.<\/p>\n

Adam already starts his statement with a very important observation, which sometimes confuses the minds of millions and millions of users who use Instagram:<\/p>\n

\u201cInstagram doesn’t have a unique algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers and processes, each with its own purpose. We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do that.<\/em><\/p>\n

Every part of the app \u2013 Feed, Stories, Explore, Reels, Search and more \u2013 uses its own algorithm tailored to how people use it. <\/em>We’ve sorted things differently into these different parts of the app, and added features and controls like close friends, favorites, and followers so you can customize your experience even more.<\/em>\u201d<\/p>\n

About the Instagram Feed<\/h2>\n

The CEO goes on to explain and detail how Instagram’s algorithms work, starting with the main feed.<\/p>\n

\u201cWe started by defining the set of things we plan to rank first. With Feed, we consider recent posts shared by people you follow, as well as posts from accounts you don’t yet follow that we think may be of interest to you. We determine what you might be interested in based on a variety of factors, including what and who you’ve recently followed, liked or engaged with. We customize the experience so that you try to find a balance between content from accounts you follow with content from accounts you don’t follow but might be interested in. \u201d<\/em><\/p>\n

With this statement, it is clear that Instagram has been using more and more artificial intelligence<\/a> to customize the content displayed in each account’s feeds. Much of what’s shown is based on what Instagram believes you might like, along with feed updates from people and profiles you’ve chosen to follow.<\/p>\n

Mosseri goes on to say that there are 4 factors that determine the ranking of the main Instagram feed, which are:<\/p>\n