Clarity of Message |
The main goal of any text is communication, you can spend many hours producing highly segmented copy or your great punchlines. But, none of this matters if the reader doesn’t understand what you want to tell. |
So, no matter what type of text you’re working on, if you’re talking with customers; here’s a great lesson about all the points you need to pay attention to before starting. Enjoy it! |
Multiple Targeting Exists? |
When you’re talking to everyone, you’re talking to no one. Being specific is one of the main objectives in marketing communication. You need to study your audience as hard as you can to get the most defined public to start your copy. |
But, when can’t you talk just to your well-defined public? Do you have more than one audience disputing the same spot on your website with the same importance? I already had big problems with it, and Tom Tunguz helped me a lot with the essay below. I hope that it helps you too :) |
https://tomtunguz.com/marketing-to-two-different-people-at-the-same-time/ |
Unfortunately, We (Probably) Have No Idea If Your SaaS Idea is Any Good |
One of the most used clickbait we see on the internet is something like, “This is the perfect objective answer for your subjective question.” It worked a lot, but some days ago I saw another type of title as catchy as this clickbait, this straightforward honest title above. |
This essay is a great summary of what you should expect from an investor when asking for an overview of your product. Also, it provides what you need to bring to the table to get complete answers. |
https://www.saastr.com/unfortunately-i-probably-have-no-idea-if-your-idea-is-any-good/ |