SaaSholic news #010
What only the CEO can do |
CEO is one of the posts most people want to occupy. You can see this just by looking at how many one-employee company CEOs we have on LinkedIn. But behind all this mystique, what does the person with the highest level of responsibility in an enterprise do? |
We know the CEO of a company with one employee does everything in their business. But when you are responsible for a company like P&G with hundreds of thousands of employees, where you have a person for each metric you have to look at, what is it that only the CEO can do? It is explained in the text below. |
Understanding attribution models |
Tracking is one of the never-ending jobs of a marketer. As hard as you try, you’ll never know the source and the steps of all your leads/clients. And even if you could figure out the origin of all your customers, how can you measure the influence that each step had on each conversion? |
One of the miracle answers we have about this is to use attribution models. As with any magic tool, you need to pass through a precise ,well-defined process to make the magic happen. Here, Kaushik reveals the secrets behind the magic of attribution models. |
https://www.kaushik.net/avinash/marketing-analytics-attribution-is-not-incrementality/ |
How to scale data |
It is easy for organizations to settle into treating data as a set of tools or something a team can implement, meaning that the org thinks it just needs to adopt a new technology or grow the data team in a certain way to fix their data needs. Often the sources of data problems are in other areas. |
Working with data is organizing the needles in a haystack; keep them safe, and always know how to find them. So, the process behind scale data requires a clear understanding of the environment so you can see where you are and what you need to get to where you want to go. Enjoy it. |